My audience is made up primarily of women, moms, wives, and everyday people who connect with authentic, relatable content and real-life experiences. They appreciate the imperfect, funny, and sometimes chaotic side of family life rather than highly polished influencer content. My community is especially interested in mom life, family, home and lifestyle products, everyday finds, budgeting and creating additional income, and finding practical ways to make life a little easier. Many are drawn to my Texas blue-collar lifestyle, family-focused perspective, humor, and honest approach to sharing what I’m learning along the way. My audience values authenticity and recommendations that feel like they’re coming from a friend rather than a traditional advertisement. They are curious, engaged, and interested in products and services that genuinely fit into everyday life.

I’m new to the UGC and brand collaboration space, so I’m currently building my portfolio and looking forward to creating my first brand partnerships. I may be new to this space, but I’m definitely not new to life! With 45 rotations around the sun, plenty of real-life experience, a big personality, and a healthy sense of humor, I bring an authentic perspective to my content. I’m still fresh to the creator space and haven’t been shaped by industry trends or expectations, which allows me to create content that feels natural, genuine, and uniquely me. 🤣