Seoul Lifestyle and Wellness Creator | Authentic Storytelling, 40s
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Dan Hwanuk You Seoul Lifestyle and Wellness Creator | Authentic Storytelling, 40s
Dan Hwanuk You | Seoul, South Korea
0.0k Followers
I'm Dan, a Seoul-based content creator. At 43, I moved back to Korea after 19 years abroad and began documenting the rebuild: the wins, the setbacks, and real life as a man starting over in his 40s.
I make short-form videos (Reels, TikTok, Shorts) centered on authentic storytelling, lifestyle, wellness, fitness, and everyday life in Korea. My style is honest and unpolished, which is exactly why it converts—viewers trust it.
My audience is English-speaking, ages 35–55, primarily women in their 40s and 50s across the US, Canada, and beyond—highly engaged and emotionally invested. The account attracts about 800K views per month, with multiple videos reaching 100K to 200K views or more.
I'm a strong fit for brands in wellness, men's grooming and skincare, fitness, lifestyle, travel, apparel, and Korean and K-beauty products.
Packages
1 Instagram Story
$50
Native 1–3 frame Story with your product in my routine. Great for lau…See More
1 Instagram Photo Feed Post
$65
Clean lifestyle feed post weaving your product into a real Seoul dail…See More
1 Instagram Reel
$100
Story-driven Reel in my signature voice — a 40s man rebuilding life i…See More
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 920,000 across the globe.
FAQ
Who is your audience?
Primarily English-speaking adults aged 35–55, with a strong core of women in their 40s–50s. They're drawn to honest storytelling about starting over, midlife reinvention, and life in Korea as a returning expat. Many are navigating their own restarts — career shifts, solo living, rebuilding routines around wellness and fitness. Engaged and loyal: my content averages ~800K views/month with above-benchmark like and comment rates. Global reach concentrated in major English-speaking markets (US, UK, Canada, Australia).
What brands have you worked with?
This would be among my first formal brand partnerships — which means no competing collaborations and full creative focus on your brand. My content already reaches ~800K views/month organically, so you get proven reach and a loyal, engaged audience without the cost of an established influencer. I'm building standout case studies in wellness, men's grooming/skincare, fitness, and lifestyle — and I'd love yours to be one of the first.
$50
Native 1–3 frame Story with your product in my routine. Great for launches & codes.
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How does it work?$50
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