Gen X: Fitness, Wellness, and Lifestyle | Direct-to-Camera
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Joni Money Gen X: Fitness, Wellness, and Lifestyle | Direct-to-Camera
Joni Money | Cullman, AL, United States
I'm 59, a retired public information officer with 22 years in law enforcement, and I lost more than 100 pounds before stepping on a bodybuilding stage for the first time at 58.
I create confident, natural, direct-to-camera content that connects with Gen X and mature consumers without talking down to them. I'm comfortable on camera, take direction well, and can deliver educational, testimonial, lifestyle, fitness, and wellness content that feels like a real recommendation, not a scripted commercial.
Packages
All
TikTok
UGC
1 TikTok Video
$150
One 30-second TikTok video featuring your product, created in my auth…See More
1 UGC Product Video
$300
One 30-second direct-to-camera UGC video featuring your product, film…See More
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Analytics
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1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
Women 40+ who are active on social media and looking for authentic, relatable content instead of polished influencer marketing. My audience trusts recommendations from someone who looks and sounds like them — direct, funny, a little skeptical of hype. Strong engagement from the midlife wellness, fitness, and home/lifestyle space.
What brands have you worked with?
Paid UGC creator for Peptide Tracker, Vital Time, Travel Ladies, and other wellness, lifestyle and app-based brands. My work has included direct-to-camera UGC, educational content, testimonials, product demonstrations, lifestyle creative and paid-ad assets. My content and photography have also been selected by brands for use on their websites and marketing.
$150
One 30-second TikTok video featuring your product, created in my authentic, direct-to-camera style with a strong hook and natural product integration. Includes filming, editing, one round of revisions, and posting to my TikTok account.
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$150
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