My audience is primarily expats and working professionals based in the Netherlands and wider Europe - people with genuine purchasing power who want to dress with more polish and confidence but don't always know where to start, especially those adjusting to Dutch or European professional dress norms for the first time. They skew toward viewers who value practical, budget-conscious styling advice over aspirational luxury content - they want to know exactly where to shop and how to build a look, not just admire an outfit. My audience also responds strongly to distinctive, opinionated content with a clear point of view, rather than generic "get ready with me" formats - they engage through comments and polls, especially around debate-style styling opinions.