Got you — here’s a clearer, properly listed version: **Brands I have worked with:** * The Ordinary * Anua * Other Korean skincare and beauty brands * Farmers * Various food places and restaurants * Clothing and lifestyle stores (fashion retail brands)

Your content speaks to modern women and lifestyle-focused audiences who are actively building, balancing, and improving their everyday lives across career, beauty, family, and experiences. Rather than being limited to one niche, you sit at the intersection of lifestyle, career growth, beauty, and real-life storytelling, which gives you a broad but still highly targeted audience profile. Your primary audience is young professional women aged 20–35 who are in early to mid-career stages, focused on career growth, confidence, financial independence, and balancing work and life. They engage with your content for career development tips, workplace advice, relatable real-life experiences, motivation, personal growth, and confidence-building content. Your secondary audience includes mothers and family-focused women aged 25–45+ who are either current or future mothers, interested in practical lifestyle content, routines, family life, and relatable everyday inspiration that feels real and not overly curated. You also have a strong beauty and skincare audience made up of women who care about self-care, skincare routines, honest product reviews, glow-up content, and trustworthy recommendations, often preferring authentic opinions over polished influencer marketing. In addition, you attract lifestyle, food, and experience seekers, particularly in New Zealand and Wellington, including young professionals, couples, and families who enjoy discovering restaurants, hidden gems, local experiences, travel ideas, and family-friendly activities. Overall, your audience can be defined as modern, growth-minded women mainly aged 20–40 who are building meaningful lives by balancing career progression, personal care, family life, and lifestyle enjoyment while looking for honest, relatable, and practical content they can trust.