1. Melanie Ottaway
@otts · Lifestyle|Fishing|Brand story telling|Outdoors & adventure |UGC|
- Followers
- 11k
- Avg views
- 40k
- Engagement rate
- 1.9%
- Vs. median engagement
- -55%
About Melanie Ottaway
I’m Melanie, a Sunshine Coast-based content creator, UGC creator and model behind Otts and Co and Otts Fishing. I specialise in creating authentic, engaging content that brings brands to life through storytelling, lifestyle photography and short-form video. My lifestyle blends outdoor adventures, fishing, travel, fitness, fashion and everyday mum life, giving me a natural and relatable on-camera presence. I love creating content that captures attention, builds trust and connects with audiences without feeling overly scripted or sales-driven. From UGC and product demonstrations to brand campaigns and social media content, I bring creativity, professionalism and personality to every collaboration.
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Audience location
- Australia 81%
- United States 5%
- New Zealand 2%
- Other 11%
Audience age
- 3% 13–17
- 24% 18–24
- 41% 25–34
- 21% 35–44
- 11% 45+
Audience gender
- Female 11%
- Male 89%





















































