1. Irina Selina
@irinaselina · UGC beauty, skincare, and lifestyle content creator
- Avg views
- 126
- Engagement rate
- 9.3%
- Vs. median engagement
- +238%
About Irina Selina
I’m a beauty and lifestyle UGC creator producing high-converting short-form videos and photos for TikTok and Instagram. I create skincare routines, makeup tutorials, GRWM (Get Ready With Me), product demos, unboxing videos, testimonials, voice-over reviews, and paid ad creatives. I specialize in skincare, makeup, self-care, wellness, and aesthetic lifestyle content. I deliver both organic-style UGC and ad content with strong hooks and clear CTAs. My audience: women interested in skincare, makeup, self-care, and wellness. They are active online shoppers who trust authentic reviews, engage with aesthetic content, and discover products on TikTok and Instagram.
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Audience location
- United States 46%
- United Kingdom 11%
- Spain 11%
- Other 33%
Audience age
- 2% 13–17
- 8% 18–24
- 72% 25–34
- 15% 35–44
- 3% 45+
Audience gender
- Female 96%
- Male 4%





















































