1. Em Smart
@emhomeedit · UGC Video Creator — Home, Lifestyle and Wellness — UK
- Avg views
- 473k
- Engagement rate
- 87.2%
- Vs. median engagement
- 300%+
About Em Smart
I'm Em, a UK-based UGC creator passionate about home décor, lifestyle and wellness. I specialise in crafting engaging short-form videos tailored for TikTok and Instagram, ensuring each piece resonates with authenticity and warmth. My content connects with women aged 25-35, focusing on home improvement, interior décor, cleaning, and health and wellness. I emphasise a relatable, real-life approach, steering clear of overly polished aesthetics while delivering raw, watermark-free files ready for organic or paid social campaigns. Let's collaborate to inspire a vibrant, welcoming home environment! I am also starting a TikTok account to document my experience moving house and renovating our new home — watch this space!
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Audience location
- United Kingdom 72%
- United States 7%
- Australia 4%
- Other 17%
Audience age
- 2% 13–17
- 11% 18–24
- 24% 25–34
- 26% 35–44
- 37% 45+
Audience gender
- Female 97%
- Male 3%

















































