1. Lucy Johnstone
@lucyjohnstone · Budgeting Tips and Parenthood Insights for Savvy Moms
- Followers
- 6.0k
- Avg views
- 17k
- Engagement rate
- 2.3%
- Vs. median engagement
- -15%
About Lucy Johnstone
Hi, I'm Lucy, a UK-based content creator and a proud mum of two, dedicated to sharing relatable and authentic insights into family life, budgeting, and products that enhance daily living. My content revolves around heartfelt storytelling, featuring family adventures, practical money-saving tips, and honest lifestyle moments that resonate with my audience. I connect primarily with women in their 30s and 40s who seek trustworthy recommendations and practical advice for their family journeys. My unique blend of user-generated content and influencer-style posts ensures a genuine feel, fostering connections that go beyond traditional advertising.
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Audience location
- United Kingdom 82%
- Ireland 3%
- United States 3%
- Other 13%
Audience age
- 1% 13–17
- 13% 18–24
- 38% 25–34
- 28% 35–44
- 20% 45+
Audience gender
- Female 95%
- Male 5%



















































