1. Toi Johnstone
@toijohnstone · RDH: life, beauty, fashion, mindset, and fitness
- Followers
- 10.2k
- Avg views
- 43k
- Engagement rate
- 9.5%
- Vs. median engagement
- +34%
About Toi Johnstone
Hi, I’m Toi — a dental hygienist and content creator who’s passionate about beauty, fashion, fitness, and wellness. I create engaging lifestyle content that blends everyday routines with products I genuinely love. From self-care and skincare to gym routines, fashion finds, and dental health tips, my goal is to make content that feels authentic, relatable, and inspiring. I enjoy creating high-quality user-generated content (UGC) that helps brands connect with their audience in a natural way while showcasing products in real life. My content style is clean, aesthetic, and informative, designed to build trust and drive engagement. I love collaborating with brands that value authenticity and creativity, and I’m excited to bring products to life through content that feels both genuine and impactful.
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Audience location
- United States 91%
- Nigeria 2%
- United Kingdom 2%
- Other 5%
Audience age
- 4% 13–17
- 38% 18–24
- 36% 25–34
- 14% 35–44
- 7% 45+
Audience gender
- Female 88%
- Male 12%





















































