1. Rief Daniel
@riefdaniel · Content Creator, Singer, and Entertainer
- Followers
- 1.3M
- Avg views
- 2.3M
- Engagement rate
- 1.1%
- Vs. median engagement
- -78%
About Rief Daniel
Hi, I’m Rief Daniel, a lifestyle and entertainment content creator based in Malaysia. I create engaging content that blends comedy, storytelling, lifestyle moments, and music. My work focuses on relatable everyday situations, entertaining skits, and creative storytelling that resonates with my audience. My audience mainly consists of young adults and Gen Z viewers who enjoy entertaining, relatable, and authentic content. I’ve built a highly engaged community across my social media platforms where I share funny moments, lifestyle content, and music. I love collaborating with brands to create natural, entertaining, and impactful promotional content that feels authentic while helping brands reach a wider audience.
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Audience location
- Malaysia 70%
- Indonesia 23%
- Brazil 1%
- Other 6%
Audience age
- 14% 13–17
- 52% 18–24
- 27% 25–34
- 6% 35–44
- 2% 45+
Audience gender
- Female 44%
- Male 56%





















































