1. Kari Murray
@30somethingrider · An Inspiring Equestrian Journey with a Touch of Humor and Passion
- Followers
- 2.9k
- Avg views
- 3k
- Engagement rate
- 11.5%
- Vs. median engagement
- +90%
About Kari Murray
I'm a 35-year-old adult amateur horseback rider and mother of four. My focus is dressage and jumping. I am very passionate about putting the horse's well-being before the ribbons. I share the comedy and heartwarming moments behind horsemanship. Some of my content is short, seven-second, relatable, shareable clips, and some is more in-depth instructional or otherwise. My audience enjoys both, but the longer videos consistently get more views and shares. My most popular reel has 3.5 million views and is still growing. My audience consists mainly of 20-45-year-olds living the equestrian or barn life. It is 70% female and 30% male, with most viewers in the US. I also consistently receive engagement from Germany (10-18% per video), so I plan to learn German to reach that audience more deeply.
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Audience location
- United States 49%
- United Kingdom 8%
- Iraq 7%
- Other 36%
Audience age
- 1% 13–17
- 24% 18–24
- 37% 25–34
- 23% 35–44
- 15% 45+
Audience gender
- Female 60%
- Male 40%
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