1. Binky Raymundo
@binkysmalls · Basketball, Food & Lifestyle Content Creator
- Followers
- 11.5k
- Avg views
- 61k
- Engagement rate
- 280.4%
- Vs. median engagement
- 300%+
About Binky Raymundo
I’m Binky Raymundo aka “binkysmalls” - a Toronto-based content creator and storyteller who brings a creative, authentic lens to lifestyle, sports (mainly basketball), food, and streetwear culture. With over a decade of experience producing digital content for the Toronto Raptors and managing social for Canada’s top women’s basketball prep program, I’ve built a voice rooted in community, confidence, and culture. My content blends sports, fashion, and everyday lifestyle - think behind-the-scenes moments, street-style looks, sneaker culture, and brand collabs that feel natural and fun. My audience is made up of young adults (18–35) who love basketball, food, fashion, sneakers, and authentic lifestyle content. They follow me for my creative storytelling, personal style, and connection to t
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Audience location
- United States 61%
- Canada 24%
- Mexico 1%
- Other 14%
Audience age
- 3% 13–17
- 24% 18–24
- 48% 25–34
- 21% 35–44
- 3% 45+
Audience gender
- Female 23%
- Male 77%

















































