1. Helen Wilson
@helenwilson · UGC Creator | Midlife Health, Fitness & Lifestyle Content
- Followers
- 24.0k
- Avg views
- 55k
- Engagement rate
- 0.2%
- Vs. median engagement
- -98%
About Helen Wilson
Hi, I’m Helen, an experienced UGC creator based in Australia with more than five years of experience creating natural, engaging video content for brands. I specialise in midlife health, fitness and lifestyle UGC, helping brands connect authentically with women 40+ through relatable, trustworthy content that feels like a genuine recommendation rather than an ad. As a woman in my 50s who genuinely enjoys health, fitness and an active lifestyle, I’m particularly well suited to creating content for fitness, wellness, activewear, healthy lifestyle and midlife-focused brands. However, I’m not limited to this niche. I also create UGC across travel, pets, beauty and skincare, home and household products, services and apps. Originally from the UK and now based in Queensland, Australia, I have a clear, confident delivery. My husband and our two dogs can also feature in content when the campaign calls for it. I can work from your script or brief, or develop the concept and script for you. I also offer editing, captions and finished, ready-to-use videos. If you're looking for relatable UGC from a confident midlife creator, I’d love to create something for your bran
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Audience location
- United States 29%
- Australia 18%
- United Kingdom 18%
- Other 34%
Audience age
- 2% 13–17
- 19% 18–24
- 38% 25–34
- 29% 35–44
- 11% 45+
Audience gender
- Female 93%
- Male 7%






















































