1. Joni Money
@thesouthernsilverfox · Gen X: Fitness, Wellness, and Lifestyle | Direct-to-Camera
- Followers
- 4.2k
- Avg views
- 1k
- Engagement rate
- 8.7%
- Vs. median engagement
- -3%
About Joni Money
I'm 59, a retired public information officer with 22 years in law enforcement, and I lost more than 100 pounds before stepping on a bodybuilding stage for the first time at 58. I create confident, natural, direct-to-camera content that connects with Gen X and mature consumers without talking down to them. I'm comfortable on camera, take direction well, and can deliver educational, testimonial, lifestyle, fitness, and wellness content that feels like a real recommendation, not a scripted commercial.
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Audience location
- United States 74%
- Nigeria 23%
- United Kingdom 1%
- Other 3%
Audience age
- 1% 13–17
- 10% 18–24
- 21% 25–34
- 25% 35–44
- 42% 45+
Audience gender
- Female 37%
- Male 63%











































