Top 26 UGC Creators in Grand Rapids, MI: Find & Hire UGC Grand Rapids, MI Creators on Collabstr | Collabstr
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Top 26 UGC Creators in Grand Rapids, MI: Find & Hire UGC Grand Rapids, MI Creators on Collabstr

Looking for the top UGC creators in Grand Rapids, MI? We've analyzed over 26 creators on UGC based on follower count, engagement rate, audience quality, and more. Here are the top 26 UGC creators in Grand Rapids, MI to consider for your next campaign.

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  1. Erika Henry

    1. Erika Henry

    TikTok 74.2kInstagram 66.3kYouTube 11.1K Grand Rapids, MI, United States
    Followers 74.2k
    Engagement 6.0%
    Avg Views 7k
    Audience Gender
    F 88% M 12%

    About Me

    I’m a lifestyle creator and UGC strategist who partners with brands to bring their products to life in a way that feels authentic, relatable and scroll stopping. From TikTok trends to polished campaigns, I know how to capture attention and create content that converts. With a strong background in beauty, fashion and everyday lifestyle, I deliver high quality influencer + UGC work that blends creativity with strategy making me a trusted collaborator for brands looking to connect with their audience in a genuine way.

    Top Platforms

    TikTok Instagram YouTube

    Engagement vs. Median

    Creator is 84% below median engagement

    Audience by Country

    United States 93%
    Canada 3%
    Other 2%
    Germany 0%

    Rates

    UGC Product Video $250
  2. Jessica

    2. Jessica

    Instagram 265.0k Grand Rapids, MI, United States
    Followers 265.0k
    Engagement 17.0%
    Avg Views 948k
    Audience Gender
    F 70% M 30%

    About Me

    Meet Baba & Yaga, the charismatic feline duo taking Instagram by storm! Baba, our talkative black cat, is always ready to engage with followers, answering questions and sharing his quirky insights. Yaga, our sweet and demure girl, complements Baba's vibrant personality with her charming grace. Together, they create a delightful mix of humor, heartwarming moments, and relatable cat content. Join us on our adventures as we explore the world from a cat's perspective, sharing tips on pet care, fun anecdotes, and the joys of feline companionship. Baba will LITERALLY sing the praises of YOUR brand! Brands looking to connect with …

    Top Platforms

    Instagram

    Engagement vs. Median

    Creator is 700% above median engagement

    Audience by Country

    United States 44%
    Other 29%
    United Kingdom 7%
    Canada 5%

    Rates

    UGC Product Photos $250
    UGC Testimonial/Review $250
    UGC Unboxing $250
    UGC Tutorial $250
  3. Justin Balczak

    3. Justin Balczak

    Instagram 33.2k Grand Rapids, MI, United States
    Followers 33.2k
    Engagement 0.1%
    Avg Views 2k
    Audience Gender
    F 16% M 84%

    About Me

    I have been a very active and creative guy my entire life. As I graduated college and started my own production company, I realized I needed to fill the athletic side of my personality. And that's where Parkour comes in. I have been full time creating Youtube and Instagram Parkour content for almost 2 years now. As we grow, I continue to expand and evolve the ideas for our content.

    Top Platforms

    Instagram

    Engagement vs. Median

    Creator is 97% below median engagement

    Audience by Country

    Other 32%
    United States 23%
    India 11%
    Brazil 9%

    Rates

    UGC Video Ads $250
  4. Emily Willett

    4. Emily Willett

    Instagram 1.1kTikTok 322 Grand Rapids, MI, United States
    Followers 1.1k
    Engagement 15.3%
    Avg Views 2k
    Audience Gender
    F 66% M 34%

    About Me

    I am a dancer who creates content to empower other dancers. I aim to reach student-athletes in general. I also have a separate account where I share inspiring and motivational content.

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 464% above median engagement

    Audience by Country

    United States 100%
    Spain 0%

    Rates

    UGC Photo Ad $250
    UGC Video Ad $250
    UGC Tutorial $250
    UGC Unboxing $250
    UGC Testimonial/Review $250
  5. Ksenia Derouin

    5. Ksenia Derouin

    Instagram 1.5k Grand Rapids, MI, United States
    Followers 1.5k
    Engagement 2.8%
    Avg Views 890
    Audience Gender
    F 64% M 36%

    About Me

    As a business coach, wellness advocate, and entrepreneur, I share insights on mindful living, motherhood, and holistic wellness. From balancing business and family to curating wellness experiences, I create engaging content that inspires, educates, and connects. Let’s collaborate to bring authentic, value-driven storytelling to your brand!

    Top Platforms

    Instagram

    Engagement vs. Median

    Creator is 1% above median engagement

    Audience by Country

    United States 79%
    Russian Federation 6%
    Other 5%
    United Kingdom 2%

    Rates

    UGC Product Photo $250
    UGC Product Video $250
    UGC Testimonial/Review $250
    UGC Video Ad $250
  6. Ashe Curtis

    6. Ashe Curtis

    TikTok 372Instagram 13 Grand Rapids, MI, United States
    Followers 372
    Audience Gender
    F 84% M 16%

    About Me

    I am Ashe and I am the owner of the account Confessions of a Canine. I am currently creating engaging and authentic UGC material and ready to work with you and your brand! I have 2 dogs and 3 cats that are willing to star in every video.

    Top Platforms

    TikTok Instagram

    Audience by Country

    United States 86%
    Other 5%
    United Kingdom 4%
    Nigeria 3%

    Rates

    UGC Video Ad $250
    UGC Product Videos $250
    UGC Product Photos $250
  7. Michele

    7. Michele

    TikTok 6.3kYouTube 755Instagram 76 Grand Rapids, MI, United States
    Followers 6.3k
    Engagement 10.2%
    Avg Views 5k
    Audience Gender
    F 78% M 22%

    About Me

    Chief and Chow. 2 year old Siberien Huskies. Creating high-quality pet content, including product showcases, lifestyle videos, mukbangs, and skits—tailored for pet-loving audiences. Avaliable individually or as a Dynamic Duo a

    Top Platforms

    TikTok YouTube Instagram

    Engagement vs. Median

    Creator is 78% below median engagement

    Audience by Country

    United States 81%
    Nigeria 12%
    Other 2%
    France 1%

    Rates

    UGC Product Photo $250
    UGC Product Video $250
    UGC Video Ad $250
  8. Shujaa King

    8. Shujaa King

    TikTok 304.0kYouTube 63.2KInstagram 56.5k Grand Rapids, MI, United States
    Followers 304.0k
    Engagement 2.9%
    Avg Views 3.5M
    Audience Gender
    F 30% M 70%

    About Me

    I’m an outdoor content creator who captures the raw thrill of adventure through magnet fishing, traditional fishing, urban exploration, and off-the-beaten-path travel. My content immerses audiences in unique, unscripted moments. From discovering lost items underwater to exploring abandoned places and forgotten towns. With a growing and engaged community across TikTok and Instagram, I specialize in high-reach, high-retention videos that connect with curious minds and outdoor enthusiasts alike. Whether it’s collaborating with outdoor brands or showcasing rugged gear in real-world conditions, I create content that tells a story and sparks conversation.

    Top Platforms

    TikTok YouTube Instagram

    Engagement vs. Median

    Creator is 1% below median engagement

    Audience by Country

    United States 67%
    Other 8%
    United Kingdom 6%
    Canada 3%

    Rates

    UGC Product Photo $250
    UGC Product Video $250
    UGC Video Ad $250
  9. calla mclaughlin

    9. calla mclaughlin

    Instagram 3.5kTikTok 2.8k Grand Rapids, MI, United States
    Followers 3.5k
    Engagement 6.5%
    Avg Views 6k
    Audience Gender
    F 93% M 7%

    About Me

    As a dedicated stay-at-home mom and passionate content creator, I specialize in User Generated Content (UGC) that highlights family-friendly brands. My focus is on sharing authentic, relatable moments from our homeschooling journey, showcasing the joys and challenges of educating at home. I aim to inspire other familiely-friendly brands. My focus is on sharing authentic, relatable moments from our homeschooling journey, showcasing the joys and challenges of educating at home. I aim to inspire other families with creative tips, engaging activities, and insights that foster a love for learning. Through my content, I create a warm and inviting community for parents …

    Top Platforms

    Instagram TikTok

    Engagement vs. Median

    Creator is 54% above median engagement

    Audience by Country

    United States 93%
    Nigeria 2%
    Other 2%
    United Kingdom 1%

    Rates

    UGC Product Videos $250
  10. Esther Moore

    10. Esther Moore

    Grand Rapids, MI, United States
    Engagement 19.4%
    Avg Views 425
    Audience Gender
    F 91% M 9%

    About Me

    I'm Esther, a UGC creator who enjoys trying new products, working with brands, and connecting with audiences through my social media. As a mom of two young kids reclaiming my pink, I love creating content about skincare and mom and toddler life. While I'm new to content creation, I hold a bachelor's degree in Advertising and Public Relations and have over 15 years of experience in sales. I love using content creation as an outlet.

    Engagement vs. Median

    Creator is 177% above median engagement

    Audience by Country

    United States 92%
    United Kingdom 2%
    Nigeria 1%
    Other 1%

    Rates

    UGC Unboxing $250
    UGC Product Video $250
    UGC Product Photos $250
    UGC Product Videos $250
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  12. Jewel Brown

    11. Jewel Brown

    TikTok 1.5kTwitch 34 Grand Rapids, MI, United States
    Followers 1.5k
    Engagement 8.3%
    Avg Views 543
    Audience Gender
    F 77% M 23%

    About Me

    I’m Jewel, a UGC creator, entrepreneur, and content creator behind The Hustle Coach. I create authentic, personality-driven content that feels natural, relatable, and made for social media. My content style combines real-life storytelling, product demonstrations, reviews, unboxings, lifestyle content, and engaging short-form videos designed to grab attention without feeling like a traditional ad. As a creator and entrepreneur, I understand that great UGC isn’t just about making something look good. It’s about creating content that connects with your audience, builds trust, and makes people want to take action. If you’re looking for a creator who can bring energy, personality, and …

    Top Platforms

    TikTok Twitch

    Engagement vs. Median

    Creator is 137% above median engagement

    Audience by Country

    United States 94%
    Nigeria 2%
    China 1%
    Other 1%

    Rates

    UGC Product Video $250
  13. Briana Shave

    12. Briana Shave

    Grand Rapids, MI, United States

    About Me

    Hi, I'm Briana. I'm a stay-at-home mom, storyteller, and the person in the group chat who always has a product recommendation. I create scroll-stopping UGC that blends authentic storytelling with high-quality visuals to help brands connect with their audience. Whether it's beauty, skincare, home, cooking, or everyday lifestyle, my goal is always the same: to create content that feels genuine, earns attention, and inspires action. That's because the best connections happen through stories, not sales pitches.

    Rates

    UGC Testimonial/Review $250
    UGC Product Video $250
    UGC Tutorial $250
  14. Maya Rowan

    13. Maya Rowan

    Grand Rapids, MI, United States

    About Me

    Maya Rowan is an AI-generated content creator specializing in lifestyle, travel, beauty, and product-demo UGC. Maya is clearly disclosed as AI-generated, giving brands a consistent digital creator for realistic, native-feeling content. Because Maya is digital, brands can create creator-style content without traditional creator logistics like travel, product shipping, scheduling, or location shoots. Content can include product demos, GRWM videos, lifestyle integrations, unboxing-style content, and short-form ads.

    Rates

    UGC Product Photos $250
    UGC Product Video $250
    UGC Product Photos $250
    UGC Product Videos $250
    UGC Product Videos $250
  15. Shay Rhodes

    14. Shay Rhodes

    Grand Rapids, MI, United States

    About Me

    I’m a busy mom who likes to invest time into herself with fitness and content creation. I love trying new things and sharing my thoughts with friends and family.

    Rates

    UGC Product Photo $250
    UGC Photo Ad $250
    UGC Unboxing $250
    UGC Testimonial/Review $250
    UGC Product Video $250
    UGC Video Ad $250
  16. Taylor Cardon

    15. Taylor Cardon

    Instagram 1.2k Grand Rapids, MI, United States
    Followers 1.2k
    Engagement 3.0%
    Avg Views 580
    Audience Gender
    F 71% M 29%

    About Me

    I create user-generated content about the products I use and mom life, sharing fashion and everyday items with an audience of parents and shoppers. My followers primarily engage with my product recommendations and family-focused posts on Instagram and TikTok.

    Top Platforms

    Instagram

    Engagement vs. Median

    Creator is 11% above median engagement

    Audience by Country

    United States 55%
    United Kingdom 13%
    Other 12%
    Canada 7%

    Rates

    UGC Product Video $250
    UGC Product Videos $250
    UGC Product Videos $250
  17. Paige Stanton

    16. Paige Stanton

    TikTok 57.1kInstagram 1.2k Grand Rapids, MI, United States
    Followers 57.1k
    Engagement 0.1%
    Avg Views 772
    Audience Gender
    F 57% M 43%

    About Me

    I am a 22 year old based in Michigan and have always had a passion for content creation. I love connecting with brands. I have collaborated with brands such as SKIMS, OUAI, Rare Beauty, Gisou, Peter Thomas Roth, Kiehl's, NARS, K18, Orebella, Loreal, and more!

    Top Platforms

    TikTok Instagram

    Audience by Country

    United States 79%
    Other 5%
    Turkey 4%
    Japan 2%

    Rates

    UGC Product Photo $250
    UGC Product Video $250
  18. Taylor LaBean

    17. Taylor LaBean

    TikTok 1.2k Grand Rapids, MI, United States
    Followers 1.2k
    Engagement 2.1%
    Avg Views 638
    Audience Gender
    F 87% M 13%

    About Me

    I’m a stay at home mom and content creator with a hobby of plants! Most of my content is self expression, product reviews, little moments with my kids and house plants! I aspire to be original with my content.

    Top Platforms

    TikTok

    Engagement vs. Median

    Creator is 70% below median engagement

    Audience by Country

    United States 91%
    Nigeria 4%
    Other 2%
    Germany 1%

    Rates

    UGC Product Photos $250
    UGC Product Video $250
  19. Kristina

    18. Kristina

    TikTok 7.4k Grand Rapids, MI, United States
    Followers 7.4k
    Engagement 0.2%
    Avg Views 21k
    Audience Gender
    F 65% M 35%

    About Me

    I create high quality content for brands whether it’s skincare, fashion, fitness, or wellness. My content resonates with women from ages 25-35.

    Top Platforms

    TikTok

    Engagement vs. Median

    Creator is 97% below median engagement

    Audience by Country

    Brazil 58%
    United States 33%
    Other 3%
    Chile 1%

    Rates

    UGC Product Photos $250
    UGC Photo Ads $250
    UGC Tutorials $250
    UGC Product Videos $250
    UGC Product Videos $250
    UGC Video Ads $250
  20. Skyla S Schulte

    19. Skyla S Schulte

    TikTok 22.1kInstagram 19.0k Grand Rapids, MI, United States
    Followers 22.1k
    Engagement 5.2%
    Avg Views 7k
    Audience Gender
    F 37% M 63%

    About Me

    I create content on TikTok and Instagram, and my audience follows me for updates on my life in Chicago and my background as an MSU gymnastics alum. My followers are people interested in athletics and everyday lifestyle content.

    Top Platforms

    TikTok Instagram

    Engagement vs. Median

    Creator is 7% above median engagement

    Audience by Country

    United States 90%
    Other 2%
    Mexico 1%
    United Kingdom 1%

    Rates

    UGC Product Video $250
  21. Maddie VanderStel

    20. Maddie VanderStel

    Grand Rapids, MI, United States
    Engagement 1.4%
    Audience Gender
    F 92% M 8%

    About Me

    I create real and authentic content. I love sharing lifestyle organic content. A lot of my page is my husband Ian and my life with our 2 dogs and how we navigate the day to day!

    Engagement vs. Median

    Creator is 47% below median engagement

    Audience by Country

    United States 83%
    Other 5%
    United Kingdom 2%
    Canada 2%

    Rates

    UGC Product Photos $250
    UGC Video Ad $250
    UGC Product Videos $250
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How do I find top UGC creators?

One of the easiest ways to find top UGC creators by using an influencer marketplace like Collabstr. Platforms like Collabstr are designed to connect brands with UGC creators who specialize in creating high-performing content, and they offer a range of tools and features to help you find the perfect match for your brand.

To find top UGC creators on Collabstr, start by using the keyword and platform filters to narrow down your search. For example, if you're looking for influencers who specialize in creating content related to skincare, you could enter "skincare" as a keyword and select the relevant social media platforms where you want to promote your product or service.

Once you've narrowed down your search, you can browse through the top UGC creators on the platform. These UGC creators will typically have a high engagement rate and a large following, making them a good match for your brand. You can also use the platform's tools to analyze the creator’s content and audience demographics to ensure that they align with your brand's values and target audience.

Once you've found a good match for your product or service, you can hire the creator directly through the platform and manage your order with them over the instant chat. Collabstr also offers payment protection and dispute resolution services, ensuring that you can work with creator with confidence.

Overall, using an influencer marketplace like Collabstr is a great way to find top UGC creators and create a successful UGC campaign. By optimizing your search and using the platform's tools and features to find the right match for your brand, you can ensure that your campaign reaches a highly engaged and relevant audience, driving conversions and growth for your business.

Can I browse top UGC creators by category or niche?

When searching for top UGC creators, you may want to browse them by category or niche. UGC creators can create content in a wide range of categories, including fashion, beauty, lifestyle, fitness, travel, food, technology, and more. By browsing UGC creators by category or niche, you can find UGC creators who specialize in creating content that aligns with your brand or campaign.

For example, if you're looking for UGC creators to promote your fitness brand, you may want to search for UGC creators who specialize in creating fitness content such as workout videos, healthy eating tips, or fitness challenges. Similarly, if you're a food brand, you may want to search for UGC creators who specialize in creating content related to cooking, baking, and food reviews.

By filtering UGC creators by category or niche, you can also find UGC creators who have a specific target audience. For example, if you're a fashion brand targeting a specific age group, you may want to find UGC creators who have a following that aligns with your target audience.

Overall, browsing UGC creators by category or niche can help you find UGC creators who can create content that resonates with your target audience and fits with your brand's message. It can also help you find UGC creators who are experienced in creating content in your specific industry or field.

On Collabstr, we have built-in category and niche filters that allow you to achieve this. Simply select a category, such as ‘User Generated Content’ and a niche from the dropdown menu in the search bar. You can also take it a step further and search for specific keywords, this will pull present you with User Generated Content creators that fit your exact keyword criteria. You can filter even further from here based on location, gender, price, and more.

What kind of content can UGC creators create?

When working with top UGC creators, it's important to consider the types of content they produce, as this can impact how well their content resonates with your brand's target audience. UGC creators can produce a wide variety of content, ranging from photos and videos to blog posts and social media updates.

One of the most popular types of UGC is visual content, such as photos and videos. Many UGC creators specialize in creating high-quality visual content that showcases a brand's products or services in a unique and compelling way. For example, if you're a fashion brand, you may want to work with UGC creators who are skilled at creating stunning fashion photography or fashion videos.

Another popular type of UGC is written content, such as blog posts or social media updates. UGC creators who specialize in writing can help promote your brand through compelling, informative, and engaging content. For example, if you're a tech brand, you may want to work with creators who are skilled at writing product reviews or how-to articles related to your products.

In addition to visual and written content, UGC creators can also produce other types of content, such as podcasts, infographics, and interactive content depending on which channels they are active on. The type of content that is best for your brand will depend on your specific goals, target audience, and marketing strategy.

When searching for top UGC creators, it's important to consider the types of content they produce and how well this content aligns with your brand's message and values. By working with UGC creators who specialize in creating the type of content that resonates with your target audience, you can create a successful UGC campaign that drives engagement and conversions.

How do I contact UGC creators to work with them?

If you're looking to work with a UGC creator, one of the best ways to do so is by using an influencer marketplace like Collabstr. Collabstr is a platform that connects brands with top influencers and creators, making it easy to find and contact UGC creators who are a good fit for your brand.

To get started, you can sign up for an account on Collabstr and start browsing through the platform's database of influencers and creators. You can use the platform's filters to narrow down your search based on criteria including platform, niche, age, and location, making it easy to find creators who are a good fit for your brand.

Once you've found a UGC creators that you're interested in working with, you can contact them directly through the platform's messaging system. This messaging system allows you to discuss project details, negotiate rates, and answer any questions that the creator may have about your brand or products.

One of the benefits of using a platform like Collabstr to contact UGC creators is that it offers a secure and streamlined way to work with influencers. Collabstr provides payment protection and dispute resolution services, which can give you peace of mind when working with creators.

How long does it take for UGC creators to create and deliver content?

The turnaround time for UGC creators to create content can vary depending on the creator, the type of content, and the scope of the project. When working with UGC creators, it's important to establish clear expectations and timelines for content creation to ensure that both parties are aligned.

Some UGC creators may be able to produce content quickly, while others may require more time to create high-quality content that meets your specific requirements. In general, it's a good idea to plan for a longer turnaround time when working with UGC creators, as the creation process can involve multiple stages, including brainstorming, ideation, content creation, and editing.

To help streamline the content creation process and ensure that UGC creators deliver high-quality content on time, it's important to provide clear guidelines and instructions for the content that you want them to create. This can include providing a detailed brief, outlining specific requirements for the content, and providing feedback and guidance throughout the creation process.

Working with an influencer platform like Collabstr can also help streamline the content creation process and ensure that UGC creators deliver content on time. Collabstr provides collaboration tools such as an instant messaging system and workflows that can help keep communication streamlined and ensure that deadlines are met.

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