1. Phillip Sullivan
@ugcbyphil · Relatable UGC creator helping brands connect with real men.
- Followers
- 5.9k
- Avg views
- 37k
- Engagement rate
- 5.6%
- Vs. median engagement
- -20%
About Phillip Sullivan
I’m Phil: a UGC creator, husband, and dad who makes authentic, relatable short-form content for brands targeting everyday men. I specialize in natural, talking-to-camera videos that feel real, not like scripted ads. I’ve worked with brands across men’s lifestyle, tech, wellness, and home products, delivering content optimized for TikTok, Instagram Reels, and paid ads. My focus is on storytelling, trust, and conversion-driven UGC that blends seamlessly into organic feeds.
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Audience location
- United States 79%
- Nigeria 9%
- China 4%
- Other 8%
Audience age
- 3% 13–17
- 36% 18–24
- 34% 25–34
- 17% 35–44
- 9% 45+
Audience gender
- Female 78%
- Male 22%














































