1. Joyce Choi
@joycechoi · Wellness & Lifestyle Creator
- Followers
- 1.2k
- Engagement rate
- 36.6%
- Vs. median engagement
- 300%+
About Joyce Choi
Hi, I’m Joyce — a trilingual creator with a background in Psychology, Pilates, and storytelling. I’m an overseas Korean who spent 22 years living abroad (in New Zealand and Singapore), and I’m now back in Korea, creating content that blends emotional depth with everyday beauty. I create lifestyle and wellness content centered around healing, self-discovery, and navigating life transitions. My videos often combine soft visuals, personal storytelling, and meaningful reflections — touching on topics like identity, mental health, and growth. My audience is mostly women in their 20s–30s who are navigating change, healing, or living abroad. They value emotionally honest content, comforting visuals, and stories that encourages.
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Audience location
- United States 23%
- Korea, Republic of 20%
- New Zealand 16%
- Other 41%
Audience age
- 5% 13–17
- 35% 18–24
- 46% 25–34
- 8% 35–44
- 7% 45+
Audience gender
- Female 66%
- Male 34%



















































