My audience is mainly girls in their teens to mid-20s who are really into beauty, self-care, and wellness, and just overall becoming the best version of themselves. They love anything that helps them feel put together—like skincare, simple makeup, routines, and little habits that make life feel more calm and aesthetic. A lot of them are still figuring out what works for them, so they look for content that feels real, relatable, and not overly perfect. I focus on showing products and routines in a way that’s achievable and genuine, so it feels like a friend putting them on, not just an ad. Overall, my audience is all about glowing up physically and mentally while still keeping things soft, realistic, and enjoyable.

I’ve had the opportunity to collaborate with a range of innovative and growth-focused brands, including Zoog, The Zel Group, Cleaner Guru, and Minimalist Phone. Through these partnerships, I’ve developed high-performing UGC tailored to each brand’s unique audience—focusing on clean aesthetics, engaging storytelling, and results-driven content that aligns with modern beauty, wellness, and lifestyle trends.