Gen X UGC Creator | Consumer Marketing Specialist for 40+
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Heidi Malligan Gen X UGC Creator | Consumer Marketing Specialist for 40+
Heidi Malligan | Sydney, NSW, Australia
0.0k Followers
0.0k Followers
Description
I create high-converting UGC for the demographic that controls the majority of household and travel spending: women aged 40+.
With 20+ years in brand, marketing, and strategy, I combine conversion psychology, storytelling, and platform-native content to create ads that feel organic but are built to perform.
Trusted by brands for relatable, authority-led content that converts, not just looks pretty.
Packages
All
Instagram
TikTok
UGC
1 Instagram Photo Feed Post
$60
1 Instagram Story
$100
1 Instagram Reel (30 Seconds)
$300
1 Instagram Live (60 Seconds)
$500
1 TikTok Story
$100
1 TikTok Video (30 Seconds)
$300
1 TikTok Live (60 Seconds)
$500
1 UGC Product Photo
$60
1 UGC Photo Ad
$60
1 UGC Blog (250 Seconds)
$350
1 UGC Testimonial/Review (45 Seconds)
$400
1 UGC Unboxing (45 Seconds)
$400
1 UGC Product Video (45 Seconds)
$499
1 UGC Video Ad (45 Seconds)
$500
1 UGC Tutorial (60 Seconds)
$500
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 950,000 across the globe.
FAQ
Who is your audience?
Women 35–55 are the highest spending demographic online, yet they remain massively underrepresented in advertising.
I create content specifically for the women making the majority of household, lifestyle, wellness and travel purchase decisions.
My background in corporate brand strategy allows me to intentionally weave messaging, brand tone, emotional triggers and visual identity into content that feels conversational while driving conversions.
I specialise in relatable, trust-based UGC that resonates with real purchasing power.
What brands have you worked with?
Well respresented with brands across beauty, wellness, travel, lifestyle, tech and retail categories including Pay.com.au, Spriggy, Accor, Restore Living, Sleepsake, Ultra Wellness, The Patch Remedy, Fone King, Salt Lab, Medina, Wildly Ready, Misky Cosmetics, Mobile CCTV Solutions, Nielsen and more.
I also create destination and travel UGC across Europe, Australia and Southeast Asia, producing content designed for both organic and paid campaigns.
$60
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