Food, Lifestyle & Mom Creator
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Joana Palencia Food, Lifestyle & Mom Creator
Joana Palencia | New York, NY, United States
0.0k Followers
0.0k Followers
I’m Joana, a NYC-based food, lifestyle, and mom creator sharing approachable recipes, family-friendly meals, and everyday lifestyle content. My content is inspired by my Dominican background and my love of creating flavorful, realistic meals that families can actually recreate at home.
I create engaging short-form content for TikTok and Instagram, including recipe videos, cooking content, grocery hauls, family lifestyle, product integrations, and everyday mom content. I love incorporating products naturally into my routines and creating content that feels authentic, warm, and relatable while still being visually engaging.
My audience is primarily women, moms, food lovers, and lifestyle enthusiasts who enjoy easy recipes, family meals, and cooking inspiration.
Packages
All
Instagram
TikTok
UGC
1 Instagram Story
$65
1 engaging Instagram Story featuring your product naturally within my…See More
1 Instagram Reel (60 Seconds)
$120
1 professionally filmed and edited Instagram Reel featuring your prod…See More
1 TikTok Video (60 Seconds)
$125
1 engaging, professionally filmed and edited TikTok featuring your pr…See More
1 UGC Product Video (60 Seconds)
$150
Authentic, professionally filmed and edited UGC video featuring your …See More
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
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FAQ
Who is your audience?
My audience is primarily women, moms, food lovers, and lifestyle enthusiasts who enjoy approachable recipes, easy family meals, cooking inspiration, motherhood, and relatable everyday content. I connect with an audience that values realistic, flavorful meals that can be recreated at home, as well as content centered around family, home, and lifestyle.
My audience also enjoys seeing my Dominican background reflected naturally through my recipes and food content. As a NYC-based creator, I also share relatable city and everyday lifestyle moments. My content resonates with viewers looking for practical meal ideas, family friendly inspiration, new products to try, and authentic recommendations from a creator they can relate to.
What brands have you worked with?
I’m currently building my brand partnership portfolio and have not yet completed formal paid brand collaborations. However, my content has received organic engagement and interactions from established brands including Goya, Graza, and Red Lobster, which has encouraged me to pursue partnerships with brands that align naturally with my food, lifestyle, and family focused content.
I’m excited to work with brands in food and beverage, household, family, parenting, lifestyle, and consumer products and create authentic, engaging content that connects with my audience.
$65
1 engaging Instagram Story featuring your product naturally within my food, lifestyle, or family content. Includes product tag/mention and authentic brand integration.
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