My audience is primarily Gen Z and young millennial women, particularly women interested in beauty, skincare, fashion, jewelry, self-care, fitness, dance, lifestyle and aesthetically pleasing everyday content. My content appeals to young women who enjoy discovering new products, finding affordable and practical lifestyle recommendations, experimenting with personal style, and improving different areas of their everyday lives. My audience is interested in products that are visually appealing but also genuinely useful, and they respond well to authentic reviews, demonstrations, styling content, tutorials, routines and relatable lifestyle content. I am particularly interested in creating content for beauty and skincare brands, fashion and clothing brands, jewelry and accessories, wellness and self-care brands, fitness and activewear brands, haircare, lifestyle products, technology and everyday consumer products. My visual style can range from clean and feminine to edgy, Y2K-inspired and alternative, allowing me to adapt my content to different brands while keeping it natural and engaging. I am also comfortable incorporating fashion, movement and dance into lifestyle content. My audience is primarily based in South Africa, with potential appeal to a broader English-speaking international audience. As a South African creator, I am especially interested in working with both local South African brands and international brands looking to reach young South African consumers. The type of content I create is designed to feel authentic and relatable rather than overly polished or like a traditional advertisement. I want viewers to feel like they are getting a genuine recommendation from someone whose opinion they can trust.

I am currently building my UGC portfolio and am open to working with my first dedicated UGC brand partnerships. While I am new to paid UGC, I have experience creating organic social media content and visual content for personal projects and small businesses. I have also created content around products and lifestyle topics that naturally fit my interests, including beauty, skincare, fashion, accessories, lifestyle and creative products. I am comfortable learning a brand’s visual identity and adapting my content style to suit different products and target audiences. I am particularly interested in building long-term relationships with brands rather than only creating one-off content. I am open to gifted collaborations, paid UGC, product demonstrations, testimonials, unboxings, lifestyle integrations, voiceover videos, short-form advertisements and social media content. As I continue building my portfolio, I am focused on creating high-quality, authentic and brand-friendly content that businesses can use across platforms such as Instagram, TikTok and other short-form video channels.