I have worked mostly with skincare brands and makeup brands. The biggest brand being Differin, and Nooni.

My audience is made up of young women who enjoy authentic, entertaining, and engaging beauty, fashion, and lifestyle content. At the heart of everything I create is a desire to build a community where women feel confident, inspired, and empowered to embrace who they are. As a South Asian creator, I'm especially passionate about creating content that resonates with other South Asian women. Growing up, I didn't often see creators who looked like me or shared similar cultural experiences, so I hope to be the representation I once searched for. I want to show that our culture is something to celebrate, our voices deserve to be heard, and our dreams are worth pursuing. Whether I'm sharing a beauty routine, styling an outfit, or simply documenting everyday moments, I want my content to remind women that they don't have to fit into a mold to belong. They can honor their culture, embrace their individuality, and confidently chase opportunities that once felt out of reach. If even one young South Asian woman watches my content and feels more confident in herself, inspired to try something new, or believes she belongs in spaces she once thought weren't meant for her, then I've accomplished exactly what I set out to do.