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Real Family Cooking: Two Cultures, One Kitchen

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Hee Jee Lee Real Family Cooking: Two Cultures, One Kitchen

Hee Jee Lee | Irvine, CA, United States
Instagram logo 0.0k Followers
TikTok logo 0.0k Followers
YouTube logo 0.0k Followers
I'm a Korean-born mom married to my Mexican-born husband, raising two elementary-school-aged girls in California. My content focuses on real family cooking and daily domestic life — not just Korean-Mexican fusion, but whatever whole-food cooking looks like in a household that blends two immigrant food cultures. Think school snacks, athletic fuel, batch cooking, and the everyday rituals of feeding a family well. My audience follows my verified Instagram (131k) and TikTok (27k) for authentic family cooking, staple recipes, and the lifestyle around it — real meals, real kitchen, real kids.

Packages
Instagram logo
1 Instagram Photo Feed Post
$600
3–5 still images formatted as an IG carousel, shot and edited in my s…See More
Instagram logo
1 Instagram Reel
$2,500
One custom ~30-second Reel, shot and edited in my style, plus a desig…See More
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Analytics
1.5M
Followers
250k Average views per Reel across recent posts.
Avg. Reels views

Audience Location

United States 60%
United Kingdom 20%
Brazil 10%
Other 10%

Audience Age

By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64

Audience Gender

Distribution of their Instagram audience.

  • Female 70%
  • Male 30%
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Portfolio
Hee Jee Lee's portfolio content
Hee Jee Lee's portfolio content
Hee Jee Lee's portfolio content
Hee Jee Lee's portfolio content
Hee Jee Lee's portfolio content
Hee Jee Lee's portfolio content

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

Who is your audience?

My audience is 97% women, ages 25–44, made up largely of parents with school-age kids (kindergarten and up). Top markets are the USA (38%), Australia (6%), UK (6%), and Canada (5%). They follow for real, tested-on-my-own-kids recipes with Korean-Mexican fusion roots, and engage with content that feels honest and lived-in rather than overly polished — they trust that if I post it, we actually made it and ate it. My current reach spans Instagram (131K), TikTok (27.3K, 558K total likes), Pinterest (18K), Threads (16.3K), and Facebook (1.6K), with a 5.5% engagement rate.

What brands have you worked with?

I’ve partnered with Target, Walmart, Bibigo, Driscoll’s, Nellie’s Free Range (recurring partner), Bob’s Red Mill, Bush’s Beans, True Story Foods, Albertsons Market, Pacific Coast Producers, Fork In The Road Foods, Hodo Foods, Zoku, Nature’s Bakery, Raddish Kids, Kids Eat in Color, Grabease, Omie Life, Creative QT, Innobaby, Kiddobloom, Atoria’s Family Bakery, Bumkins, GoodPop, Pop Bitties, Everipe, Flashfood, FeedFeed, Takenaka Bento, and Johnny Pops, among others. I’ve also been featured in Parents Magazine and am the author of “Lunches for Kids… and You.”

$600
3–5 still images formatted as an IG carousel, shot and edited in my style. Includes organic posting + one round of revisions.
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