Skincare, fashion, and everyday confidence
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Yan Chen Skincare, fashion, and everyday confidence
Yan Chen | New Haven, CT, United States
0.0k Followers
I’m Yan, a lifestyle and beauty creator based in New Haven. I make content around skincare, everyday fashion, and little moments of self-care—always honest, calm, and a little bit funny. My audience is mostly women in their 30s and 40s who care about looking good, feeling good, and keeping things real.
Packages
1 TikTok Story
$50
1 TikTok Video
$200
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
I’ve worked with brands including Bubble Skincare, Evry Jewelry, Freckled poppy, Innisfree, K-Secret, Chalkboard Candle, and Vipon.
Who is your audience?
My audience is mostly women in their late 20s to mid-40s who care about skincare, simple style, and content that feels real. They’re drawn to honesty, subtle humor, and a calm, confident vibe. They like practical tips, everyday beauty routines, and relatable moments that don’t feel overproduced. A lot of them are figuring things out just like me, and they appreciate content that’s helpful without trying too hard.
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