Who is my audience? I run a fast‑growing, meme‑driven community of ≈76 000 followers who open Instagram for a daily boost of humour, cute cats and viral trends. Here’s what makes them valuable to brands: Metric Value Why it matters Monthly Reels reach ≈ 815 K organic views (20 Jun – 19 Jul) Consistent, repeat exposure for campaigns Profile visits 8 694 / month High intent to learn more or click links Link taps 121 / month Demonstrated off‑platform traffic potential Engagement Typical Reel: 15–30 K views, ~4 % ER Content feels native—so people watch & share Demographics Age: 18–24 — 34.7 % 25–34 — 33.5 % 13–17 — 17.8 % 35–44 — 9.6 % Top countries: USA 8.4 %, India 8.1 %, Mexico 5.1 %, Germany 5 % (followed by a truly long‑tail global audience). Language & culture: Global English meme culture with a strong appreciation for cute‑animal humour, pop‑culture references and short‑form comedy. Psychographics & buying power Digital‑first Gen Z & young millennials—early adopters of new apps, snacks, gaming, pet products, entertainment subscriptions and lifestyle tech. Highly share‑oriented: ~20 % of impressions come from followers reposting Reels to Stories or sending them in DMs. Value authenticity & humour—they reward brands that join the joke rather than interrupt it. Content pillars that resonate Feel‑good cat edits & AR filters Trending audio memes (Squid‑Game kitty, etc.) Relatable everyday comedy Curated “internet gems” that spark curiosity