Zack Bissell | DJ, Musician | High-Fashion Collaborator | Lifestyle & Tech Influencer.

My audience consists of trendsetting music lovers, tech enthusiasts, and fashion-forward individuals who seek immersive, genre-defying experiences. They are drawn to innovative DJ sets that blend cutting-edge technology with high-fashion aesthetics, and they appreciate the unique storytelling that comes from my experience on Broadway and in collaboration with Apple. My followers are engaged, curious, and eager to discover new sounds, styles, and brands that push the boundaries of creativity. Whether they’re dancing to my latest mix or exploring the intersection of music, fashion, and technology, my audience is always on the lookout for the next big thing.

I have had the privilege of collaborating with some of the most iconic brands in the industry. My experience includes nearly six years working with Apple, where I contributed to innovative marketing campaigns that combined music and technology to create immersive brand experiences. My work has also involved collaborations with high-end fashion brands and music technology companies, where I’ve showcased the latest gear and trends. As an avid and enthusiastic Denon DJ user, I’ve highlighted cutting-edge DJ equipment in real-world settings, emphasizing the seamless integration of technology and creativity to elevate the music experience. If I can get behind a product, I become a marketing wizard—turning concepts into compelling narratives that resonate deeply with audiences. My philosophy is that marketing should never feel like marketing; it should feel like a natural extension of excellence. This was the driving force behind my campaigns at Apple, particularly with Today at Apple and Apple Music. The idea is simple: show the product being used to create excellence. The technology should be the facilitator, allowing the person to bring their excellence into the world. It’s not about the tool itself; it’s about what the tool enables the user to achieve.