Collabstr - The Best Modash Alternative

Influencer marketing is one of the most effective ways to reach out to new customers and promote your product or service.

But finding the right influencers can be a challenge.

Modash is a tool that helps you find influencers on Instagram. It has a database of over 1 million influencers. However, Modash is not the only influencer marketing tool out there. Collabstr is another popular option that offers some advantages over Modash.

In this article, we'll compare Modash and Collabstr, and show you why Collabstr is the better option for finding influencers.

Ready? Let’s dive in!

Modash vs. Collabstr: Key Differences

1. Influencer Vetting

Modash's influencer database is massive—over 200 million creators strong, to be exact. It isn't vetted, though. That means there's no guarantee that brands are working with responsible or reputable influencers.

Collabstr has a smaller database, but every creator in it is vetted. That means brands can be confident they're working with influencers who have a good reputation.

2. Cost

Modash is a paid influencer marketing tool that connects brands with influencers who are then paid separately.

Collabstr is a free-to-use influencer marketplace that allows brands to contact and pay influencers directly. Collabstr doesn't charge brands until they've received the content they ordered.

3. Services Offered

Modash is an influencer marketing tool that helps brands connect with influencers, manage campaigns, track campaign KPIs, and guarantee compliance.

Collabstr is an influencer marketplace that helps brands connect with influencers and manage campaigns.

What Is Modash?

Modash is a paid influencer marketing tool that connects brands with YouTube, TikTok, and Instagram influencers.

Modash was founded in 2018 by current CEO Avery Shrader with the goal of getting creators paid for the work they do. The tool combines a massive influencer database with powerful analytics to give brands the ability to find and contact influencers, track their performance, and measure their ROI.

Modash Key Features

Global Influencer Discovery

Modash's influencer database lists every single creator on YouTube, TikTok, and Instagram—for those curious, that's over 200 million influencers. To make this massive database usable, Modash uses influencer and audience filters to help brands narrow their search.

Here’s a quick breakdown of the filters you have available to you:

• locations & languages

• follower range

• engagement rate

• bio keywords & hashtags

• hashtags used

• growth rate

• fake follower proportion

• demographics

• interests

These filters help brands zero in on the influencers that are the best match for their products or services.

Comprehensive Influencer Analytics

Modash provides brands with detailed analytics on every influencer in their database. This includes information on an influencer's follower growth, engagement rate, and estimated earnings.

This data is valuable for two reasons:

1. It helps brands assess an influencer's popularity and reach.

2. It allows brands to compare multiple influencers side-by-side.

One of the more helpful aspects of Modash's analytics platform is the ability to see estimates of an influencer's fake follower proportion. This is a valuable metric, as it can help brands avoid working with influencers who have bought fake followers.

Real-time Campaign Management

Modash's campaign management features give brands the ability to track their influencer marketing campaigns in real-time. Brands can see which influencers are performing well, how much engagement they're getting, and what their ROI is.

Modash also lets brands track regulatory compliance with alerts for missing hashtags, @ mentions, and other paid post disclosures. This is a major plus—the penalties for non-compliance vary by country, but are often pretty severe.

Modash Pricing

Modash offer four different pricing tiers for their influencer marketing tool:

• Essentials: $99/month

• Performance: $249/month

• Advanced: $449/month

• Enterprise: $900/month

The Essentials tier gives you full access to Modash's creator database, but limits the number of influencers you can contact to 50 per month. If you think you'll need to contact more than 50 influencers per month, you'll need to upgrade to one of the higher tiers.

As you move up the pricing tiers, you'll get access to more Modash features, such as multi-user accounts, creator vetting, and SSO. You'll also be able to contact more influencers per month—300 for Performance, 700 for Advanced, and an unlimited number for Enterprise.

Modash Pros & Cons

Pros

• Massive Influencer Database: Modash lists every creator on YouTube, TikTok, and Instagram—over 200 million in total. That means it's as comprehensive a database as you could possibly have.

• Useful Filters: Modash's filters help brands zero in on the most relevant influencers for their products or services.

• Real-time Campaign Tracking: Modash's campaign management features allow brands to track their campaigns in real-time, which is helpful for making sure you're getting the most bang for your buck

Cons

• Relatively Expensive: Modash isn't cheap—plans start at $99/month, and you'll likely need to upgrade to a more advanced plan. Plus, you'll also be paying creators directly based on the rates they set.

• Lack of Influencer Vetting: Modash lists every creator on their platform, regardless of quality or interest in sponsorship. That means you may be spending a lot of time sifting through unqualified prospects.

Modash Alternative: Collabstr

Collabstr is an influencer marketplace that helps brands connect with creators for sponsorships and product placement.

Collabstr database of vetted influencers has grown to over 1.1m since the company was founded in 2020—and this growth isn't slowing down. Over 510,000 brands trust Collabstr to simplify their influencer marketing efforts.

Collabstr Key Features

Vetted Influencer Marketplace

Collabstr is a vetted marketplace—that means every creator in the database submitted an application that was reviewed and approved by the Collabstr team. This ensures that brands are only connected with high-quality influencers who are actually open to new sponsorship opportunities.

The marketplace is easily accessible, with filters for:

• platform

• keyword

• category

• content type

• age

• gender

• ethnicity

• language

• location (country & city)

• follower count

• price

Clicking on an influencer's profile brings up even more information, such as the types of brands they've worked with in the past and the kinds of content they typically produce.

Influencer Applications

The best brand-influencer partnerships happen when both parties are interested and excited about the opportunity to work together.

With Collabstr, brands can post briefs and campaigns publically. Influencers that are interested in the opportunity can then apply to work on the campaign. This influencer application process means that brands are able to connect with highly motivated and engaged influencers.

Campaign Management

Collabstr's campaign management features make it easy for brands to keep track of their influencer marketing efforts.

Brands can see which influencers have been contacted, approved, and scheduled. They can also see how much each campaign is costing, and whether it's on budget. Plus, Collabstr provides detailed analytics about each campaign, including reach, impressions, clicks, and sales.

Creating a campaign also help brands scale up their influencer marketing efforts—brands can easily post the same campaign across multiple platforms, and even create multiple versions of the campaign to target different audiences.

Collabstr Pricing

Collabstr's Basic plan is free—and it gives you access to unlimited searches of Collabstr’s marketplace. You only pay a 10% marketplace fee when you place an order with an influencer through Collabstr.

We also offer three paid plans:

• Pro: $299/month

• Premium: $399/month

• Scale: $999/month

Paying for a plan give you access to additional benefits like more monthly influencer applications and lower marketplace fees when you place an order. They’re designed to help brands get the most out of Collabstr, but the Basic plan is a great place to start.

You can see a full breakdown of the paid plans below:

Collabstr Makes Influencer Marketing Easy

With Collabstr, you can find the right influencers for your brand, post campaigns to our marketplace, manage your campaigns in one place, and securely pay your partners.

The platform makes it easy to connect with high-quality influencers, track your campaign performance, and scale up your influencer marketing efforts. And, with Collabstr's free Basic plan, you can get started without spending a dime.

If you're looking for an Influencer Marketing platform that simplifies the process and helps you achieve your goals, Collabstr is the right choice for you.

Sign up for a free account today!