Collabstr | How To Create A Product Design: 8 Creative Ideas
Collabstr logo
Influencer marketing blog post

How To Create A Product Design: 8 Creative Ideas

At its core, product design is all about finding the best solution to a problem. And that’s exactly what this brief aims to do – help you create a product design that resonates with your target market and solves their needs. It's all about experimenting with new ideas and approaches, learning from your mistakes, and building on what you’ve learned. Here are some tips on how you can come up with brilliant ideas!

1. Hire an agency

 If you’re not an experienced product designer yourself, then it’s often a good idea to hire an agency. Agencies will have the knowledge, skills, and experience needed to help you create a truly innovative design. They can also take on the whole process for you, allowing you to focus on other areas of your business. According to SmashBrand, an agency that offers high-quality product design services, some of the key benefits of working with an agency are their expertise in problem-solving and experience. While working with an agency might be expensive, it’s often worth the investment.

2. Experiment with different materials and processes

 One of the best ways to come up with great product design ideas is by experimenting with different materials and processes. You can try using new and unusual materials, or combining your existing ones in innovative ways. For example, you could look at how other designers have used different combinations of materials to create stunning products – such as wood and metal, or plastics and fabrics. Or you could explore different manufacturing methods, like 3D printing. By taking this approach, you’ll be able to find unique solutions that are tailored to your target market’s needs.

3. Focus on user experience

 As a product designer, it's important to always put the end-user first when creating a design. After all, the whole point of a product is to solve a particular problem or meet a need, so it's essential that you focus on the user experience. One way to do this is by focusing on usability – look at where your users seem to be struggling and try to redesign your product’s features with this in mind. You could also conduct interviews or use surveys to gain insights into how people actually use your products, and what they think of them. Additionally, you could carry out usability tests to see how people respond to certain design features.

4. Get inspired

Another great approach for coming up with great design ideas is by looking for inspiration from others. There are several ways you can do this – you could browse other designers’ work, attend events that showcase new designs and products, or even travel to different places where you can see new products in action. By immersing yourself in this creative environment, you'll be able to gather new ideas and approaches that can inspire your work. If you're struggling to find inspiration, it can also be helpful to keep a sketchbook or journal where you can jot down ideas whenever they come to you.

5. Ask for feedback

 As a product designer, it's important to always seek out feedback on your designs – whether this is from your team, customers, or industry experts. This will help you to identify areas for improvement and hone in on the best solutions for your target market. One great way to get feedback is by carrying out focus groups – this allows you to gain unbiased insights from real people. Alternatively, you could conduct surveys or hold product testing sessions with potential customers. This will help you get a better understanding of what your customers want and need from your products, as well as identify any issues or areas for improvement.

6. Seek out opportunities

In addition to coming up with new ideas yourself, it's also important to keep an eye out for opportunities that arise in the design world. Whether this is through attending conferences or networking events, following relevant news sites online, and connecting with other designers on social media platforms – there are lots of ways that you can discover valuable opportunities that can boost your creativity and innovation.

7. Collaborate with others

After you’ve sketched out the main points you want to include in your content, the next step is to brainstorm ideas and make revisions. The best way to get inspiration when writing a piece of content is by asking for feedback from others. There are plenty of ways you can collaborate with others: You could share your article with friends or family members who have some knowledge about the topic and ask for their thoughts on what you have so far. Or if there are any entrepreneurs or professionals in your network that might be able to help, let them know that they can contact you any time if they have any questions or concerns.

8. Stay organized

One of the keys to success as a product designer is staying organized. Without organization, you may design an amazing product but will struggle to turn it into a reality. If your designs are scattered across various files on your computer or in different notebooks full of sketches, it will be difficult for you (or anyone else) to review them and ensure they all work together seamlessly. A good way to stay organized is by creating a central repository where all of your ideas can be stored and accessed easily. It's helpful to keep collections of inspirational images (e.g., photos you take or find online) that relate to your product ideas, as well as other product or industry data that you can use to inform your designs.


At the end of the day, successful product design requires constant creativity and innovation. By following these tips – such as getting inspired, staying organized, and collaborating with others – you'll be able to come up with great ideas for your products that will resonate with your target market and help your business succeed. It's also important to remember that product design is an iterative process – and there's always room for improvement. So keep trying new things, learning from your mistakes, and never be afraid to experiment with your designs!

Written by Collabstr

Related Articles

Influencer marketing blog post

Tips on Creating a Video Marketing Strategy for SaaS

Influencer marketing blog post

TikTok Whitelisting (Spark Ads): Full Guide to Getting Started

Influencer marketing blog post

Top 9 NFT Influencer Marketing Agencies in 2024