How to Find TikTok Influencers: 10 Ways To Find Creators For Your Brand
TikTok is a video-sharing social networking service that has revolutionized the way people consume and create content. The platform allows users to produce short-form videos, spanning genres like dance, comedy, education, and beyond, with durations ranging from 15 seconds to one minute.
TikTok has grown exponentially, becoming a dominant entertainment platform for Gen Z and Millennials. With over 1 billion active monthly users as of May 2024, it offers brands an unparalleled opportunity to connect with highly engaged audiences through TikTok creators and influencers who set trends and shape conversations.
TikTok influencers can be incredibly valuable for your brand. Their close connection with followers fosters trust, making their recommendations highly impactful. By collaborating with TikTok creators whose values and style align with your brand, you can drive authentic engagement, boost awareness, and even generate significant sales.
In this blog, we’ll explore ten proven ways to find TikTok influencers for your brand, along with tips for successful collaboration, insights into choosing TikTok as your platform, and answers to frequently asked questions.
Is TikTok the Right Platform for Your Brand?
Before diving into how to find TikTok influencers, it’s important to determine if TikTok aligns with your brand’s goals and audience. While TikTok has a vast user base, its core demographic skews younger, with a significant portion of users under 35.
If your target market includes Gen Z or Millennials, TikTok is likely a great fit for your brand. Additionally, TikTok is particularly effective for brands in industries like fashion, beauty, fitness, food, and entertainment—niches that thrive on visually engaging and creative content. However, even if your brand operates outside of these industries, TikTok’s ability to drive trends and spark conversations makes it a powerful tool for innovative campaigns.
Assess your target audience’s presence on TikTok and determine whether the platform’s highly visual, fast-paced nature aligns with your brand’s messaging. If it does, TikTok influencers can help you tap into this vibrant and engaged community.
10 Ways to Find TikTok Influencers for Your Brand
1. #Hashtags
Hashtags remain one of the most effective ways to find TikTok influencers. Most TikTok creators use hashtags to ensure their content reaches relevant audiences. Brands can search for niche-specific hashtags to identify influencers who are already creating content related to their industry.
For example, a fitness brand might search for hashtags like #FitTok or #FitnessJourney to find TikTok creators who specialize in workout routines or healthy living. This strategy allows brands to locate influencers whose content resonates with their target audience.
2. Bio Topics
TikTok creators often use their bios to showcase the type of content they produce. This is an excellent resource for brands looking for influencers who align with specific niches. For example, a food company might search for creators with bios mentioning "foodie", "recipes", or "cooking tips."
By focusing on bio topics, brands can find influencers who are not only relevant to their niche but also passionate about the industry, which often translates into higher-quality content and more authentic collaborations.
3. Location
When targeting specific markets, location is a key factor in finding TikTok creators. TikTok allows users to add location-based hashtags or include their city or country in their bios. For brands with a regional focus, this is invaluable.
For example, a restaurant might seek influencers in their city to showcase their dining experience. Similarly, a local retailer might partner with creators who can drive foot traffic by highlighting their store. Searching by location ensures your campaigns reach the right audience geographically.
4. Creator Marketplaces
Creator marketplaces are platforms designed to connect brands with influencers, making it easy to search for TikTok creators who meet your campaign criteria. On platforms like Collabstr, you can:
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Search thousands of vetted TikTok creators and view their profiles.
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Filter creators by niche, follower count, engagement rate, price, location, and more.
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Safely purchase influencer services and manage collaborations from start to finish.
Creator marketplaces like Collabstr are a convenient way to streamline the influencer search process, ensuring you find the right fit for your brand with minimal effort.
5. Follower Count
Analyzing follower count can help brands identify TikTok creators who fit their budget and campaign goals. For instance, while mega-influencers with millions of followers can offer massive reach, micro-influencers with smaller audiences often have higher engagement rates and stronger community connections.
For niche campaigns, partnering with micro or nano influencers can deliver exceptional results. Their followers tend to trust their recommendations, making their endorsements more impactful.
6. Engagement Rate
Engagement rate is a critical metric for finding the right TikTok influencers. A high engagement rate indicates that the creator’s audience is not only large but also actively interacting with their content.
To calculate engagement rate, use this formula:
Engagement Rate = ((likes + comments + shares) ÷ total followers) × 100
Check out our free engagement rate calculator for TikTok.
By focusing on creators with strong engagement, brands can ensure their campaigns resonate with audiences and drive meaningful interactions.
7. TikTok’s Creator Marketplace
TikTok itself offers a Creator Marketplace where brands can search for influencers based on criteria like engagement rates, follower demographics, and niche. This tool is particularly useful for brands looking to collaborate directly within TikTok’s ecosystem.
The Creator Marketplace also provides analytics on influencer performance, making it easier to assess whether a creator aligns with your brand’s objectives.
8. Influencer Agencies
Influencer marketing agencies often have access to a vast database of TikTok creators. These agencies can connect you with influencers who align with your brand’s niche, ensuring a more curated approach to influencer selection. While agencies may charge fees, their expertise in matching brands with influencers can save time and improve campaign outcomes.
9. Social Media Monitoring Tools
Tools like HypeAuditor, Upfluence, and Social Blade can help brands discover TikTok creators by analyzing trends, follower growth, and engagement metrics. These tools provide valuable insights into an influencer’s performance, making it easier to identify high-performing creators for your campaigns.
10. Existing Customers or Fans
Some of the best TikTok creators to promote your brand might already be part of your existing customer base. Look for users who have organically posted about your products or interacted with your brand. These creators are often more authentic advocates since they already have experience with your offerings.
Tips and Recommendations for a Successful Collaboration
To ensure your partnerships with TikTok creators are effective, follow these tips:
Communicate Clearly
Clear communication is the foundation of any successful collaboration with TikTok creators. From the outset, it’s crucial to outline expectations, deliverables, and timelines to ensure both parties are on the same page. Taking the time to discuss your campaign goals, preferred content styles, and any specific messaging requirements will help prevent misunderstandings and create a smoother working relationship. A detailed briefing document can be a helpful tool to communicate all these elements effectively.
Allow Creative Freedom
While it’s important to provide clear guidelines, allowing TikTok creators the freedom to infuse their personality into the content is just as critical. These creators have a deep understanding of their audience’s preferences and know what type of content resonates best. By trusting them to interpret your brand message in their unique voice, you can ensure the final content feels authentic and engaging. Striking the right balance between creative freedom and brand alignment is key to a successful partnership.
Use Contracts
To protect both parties, always formalize agreements through a UGC contract. Contracts should clearly define payment terms, content usage rights, timelines, and any other essential details. This not only ensures transparency but also provides legal protection in case of disputes. A well-drafted agreement helps set clear boundaries and expectations, fostering a professional and respectful collaboration.
Track Performance
Finally, tracking performance is essential to measure the success of your campaign. Tools such as UTM parameters, affiliate links, and promo codes allow you to monitor traffic, conversions, and overall impact directly tied to the creator’s content. By analyzing these metrics, you can identify what worked well and use these insights to refine future campaigns. Regularly evaluating performance data ensures that your collaborations remain effective and continuously improve over time.
Start Finding Influencers with Collabstr
When it comes to finding the perfect TikTok creators, Collabstr is your ultimate solution. With thousands of vetted influencers, powerful search filters, and tools for seamless collaboration, Collabstr simplifies the process of building impactful campaigns.
Start exploring Collabstr’s TikTok creator marketplace today and find influencers who can take your brand to the next level. Whether you’re looking for micro-influencers or high-performing creators, Collabstr has you covered.
Frequently Asked Questions
How Can I Find TikTok Influencers?
You can find TikTok influencers using hashtags, bio topics, creator marketplaces like Collabstr, or TikTok’s Creator Marketplace. These methods help you discover creators who align with your brand.
How Can I Find Influencers?
Influencers can be found using social media monitoring tools, influencer marketing agencies, or by searching within niche-specific hashtags and communities.
How Do I Find Creators on TikTok?
Use TikTok’s Creator Marketplace, Collabstr’s influencer database, or search manually using hashtags, location tags, and follower metrics to find creators who suit your campaign needs.
