4 Best Influencer Outreach Email Templates That Are Guaranteed to Get You a Response
Brands have become accustomed to leveraging the power of influencers for things such as sponsored posts on social media, product reviews, video ads, or dozens of other types of user-generated content.
When it comes to working with influencers, the most important part is your initial outreach for collaboration. You should spend a good chunk of time crafting the perfect influencer outreach email, as this will save you a ton of time and energy down the road.
How to Write an Influencer Outreach Email
Although we’ve included some free Influencer outreach email templates below, you should still understand what makes a good influencer outreach email.
Influencer pitch emails should follow a few fundamental guidelines. It’s important to realize that most content creators receive dozens, if not hundreds, of emails from brands looking to collaborate with them every month.
By following these guidelines, you’ll be able to stick out from the crowd.
Keep Emails Short and Sweet
You need to assume that the content creator that receives your email outreach is going to be skimming it over.
Always keep the emails short and sweet. Be sure to break up large paragraphs into multiple paragraphs of 1-2 sentences each. Make it easy to skim, or at least easy enough to understand if someone is skimming.
The worst thing you can do is send an email that appears as a wall of text. This might be the creator's 10th email of the day, so you don’t have the luxury to write an email that takes 2 minutes to read.
Use Personalization
Personalization is when you use unique details specific to that person in the email, this is a key component of your influencer outreach email.
When sending your email to the influencer, using their first name to address them is a must. On top of this, you’ll want to make some mention of their content, whether it be a compliment or an observation.
Personalization immediately sets you apart from all the other emails that fail to use the influencer's name or other details. It also shows the influencer that you’re a real person that has put effort into reaching out.
Leverage Compensation Structure
It’s unlikely you will have a full idea of how much you’re willing to compensate an influencer upon your first time reaching out to them.
This being said, you should always make an effort to entice the influencer into responding by mentioning the compensation structure, especially if is one that is favored by them.
For example, if you’re going to be paying a TikTok influencer cash in exchange for some work, be sure to mention that this task will come along with cash compensation.
This shows that you are willing to provide value to the influencer in exchange for their services.
Now that we understand the fundamentals of writing a good influencer outreach email, let’s look and some influencer outreach examples so that you can get some inspiration for your emails.
4 Influencer Outreach Email Templates
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The Cash Compensation Email
Use Case: This email is best for brands that are reaching out to influencers for collaboration that will include a cash compensation. Cash compensation emails give you the highest leverage as a brand because you can show the influencer that there is a monetary value involved in the collaboration, which results in a much higher response rate.
Template
Subject: Hi [Name] - Paid Collab With [Company]
Email:
Hi [Name],
My name is [Your Name], I’m the [Your Position] at [Company].[1-2 sentences about company].
I came across your content on [Platform] and I absolutely love your style! I would love to discuss a paid collaboration with you on [Platform].
We’re looking for creators that can make content for our products at [Company] and our team thinks that you would do an amazing job.
Please get back to us before [deadline] so that we can figure out compensation and collaboration details.
Looking forward to your response.
[Signature]
Example:
Hi Sally,
My name is Jim, I’m the marketing manager at Facebook. Our products help billions of people around the world connect with their loved ones.
I came across your content on TikTok and I absolutely love your style! I would love to discuss a paid collaboration with you on TikTok.
We’re looking for creators that can make content for our products at Facebook, and our team thinks that you would do an amazing job.
Please get back to us before June 30th so that we can figure out compensation and collaboration details.
Looking forward to your response.
Jim
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Product Seeding Email
Use case: This email is best for brands that are looking to send out their product to influencer for free, in the hopes that they can get some content out of it. While influencer seeding is not something that is guaranteed to get you promotional content, you can word it in a way that promotes the influencer to create content if they like the product.
Template
Subject: Hi [Name] - We want to send you some products from [Company]
Email:
Hi [Name],
I’m contacting you from [Company]. We’re in love with your content on [Platform]!
Would it be possible for us to send you one of our [Product Name]? Based off your content, we think you would really enjoy our products, so we wanted to reach out.
There’s no strings attached, but if you do enjoy the product and choose to post it on one of your social platforms, we would love to be tagged!
Please get back to us with your shipping info if you’re interested in this and we can get the product shipped out to you.
Best,
[Signature]
Example:
Hi Sally,
I’m contacting you from Bob’s Blankets. We’re in love with your content on TikTok!
Would it be possible for us to send you one of our cozy blankets? Based off your content, we think you would really enjoy our products, so we wanted to reach out.
There’s no strings attached, but if you do enjoy the product and choose to post it on one of your social platforms, we would love to be tagged!
Please get back to us with your shipping info if you’re interested in this and we can get the product shipped out to you.
Best,
Jim
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The Affiliate Email
Use case: The affiliate influencer pitch template is ideal for brands that have an affiliate program where they can pay out commissions to influencers that recommend their products. The most important aspect when it comes to this email is to only send it to influencers that are genuinely interested in your products.
Template
Subject: Hi [Name] - Partner with [Company]?
Email:
Hi [Name],
My name is [Your Name], I’m on the team at [Company].
I came across your content on [Platform] and I noticed that you create a lot of content around [Topic]. Since [Company] is focused on this industry, I thought this would make us a great match for a collaboration.
I noticed that you are not currently directing your audience anywhere when it comes to [Topic], would you be interested in getting paid to direct your audience to our products?
We offer a very healthy referral commission of [Payment Breakdown], and I think you’d be an ideal fit for this.
Let me know how this sounds to you, and I can get you set up with a personalized link or coupon code.
Best,
[Signature]
Example:
Hi Sally,
My name is Jim, I’m on the team at Bob’s Blankets.
I came across your content on TikTok and I noticed that you create a lot of content around sleep. Since Bob’s Blankets is focused on this industry, I thought this would make us a great match for a collaboration.
I noticed that you are not currently directing your audience anywhere when it comes to your content about sleep, would you be interested in getting paid to direct your audience to our products?
We offer a very healthy referral commission of 20% for every sale you make, and I think you’d be an ideal fit for this.
Let me know how this sounds to you, and I can get you set up with a personalized link or coupon code.
Best,
Jim
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Setting Up a Phone Call Email
Use case: Sometimes you may reach out to an influencer because of reasons outside of promotion. For example, you might be the founder of a software company that is trying to recruit some influencers to use your software in exchange for feedback. In this case, you’re not looking for any promotion from them, instead you want their feedback.
Template
Subject: Hi [Name] - would love your input
Email:
Hi [Name],
My name is [Your Name], I’m on the team at [Company].
Our team loves your content, and it’s clear you’re knowledgeable when it comes to the topic of [Topic].
We make products for people that are interested in [Topic], and we’re always looking to improve. We would love to send you a free [Product], and it would be great to get your feedback.
We’re not looking for anything in return, other than your thoughts on [Product]. If you’re interested in this let’s get on a call and have a product shipped out to you.
Best,
[Signature]
Example:
Hi Sally,
My name is Jim, I’m on the team at Bob’s Blankets.
Our team loves your content, and it’s clear you’re knowledgeable when it comes to the topic of Sleep.
We make products for people that are interested in improving their sleep, and we’re always looking to improve. We would love to send you a free weighted blanket, and it would be great to get your feedback.
We’re not looking for anything in return, other than your thoughts on our weighted blankets. If you’re interested in this let’s get on a call and have a product shipped out to you.
Best,
[Signature]
