Marketing is the backbone of any business and startups cannot access potential customers without an appropriate approach.
It is important for startups to pick marketing tools with features that will help them boost sales, enhance brand awareness, save money, attain new customers and achieve growth. Utilizing technology to one’s advantage is the best way to go about marketing in this day and age, and startups should consider various tools to help them get their name out there.
There are many marketing tools that can be useful, but the most powerful ones include the following:
Collabstr is the world’s largest public marketplace for finding and hiring influencers on platforms like TikTok, Instagram, and YouTube. Influencers can be a huge asset to your marketing efforts as they provide content that can be used in a variety of ways.
For example, if you’re a fitness-focused startup, you can easily use the marketplace to find and hire a fitness influencer. From here, you can pay them through the platform and purchase custom content from them, such as:
Once you place an order with an influencer on Collabstr, you will be able to chat with them directly and coordinate the collaboration. Influencers are not paid out until they deliver the content, this removes a lot of the risk when it comes to influencer marketing.
Your startup needs an email marketing campaign and the emails need to be eye-catching.
Flodesk has a template library that is full of elegant designs and newsletters that will make all those other emails look like child's play.
To build a list of subscribers, you need an email marketing strategy that will engage them and capture their information. Flodesk offers customizable sign-up forms to get the job done with ease.
The best part is that Flodesk is one of the cheap constant contact alternatives and is a big part of many companies.
Flodesk makes sure to provide startups will all the help. You can find free educational resources on their website from blogs to learning material from Flodesk University. All customers have access to these learning materials at their fingertips and can also avail the option of email support as well.
Canva is another free graphic design tool that you can use to create social media posts, blog graphics, logos and more. It offers a wide variety of features that help you easily create visuals for your marketing without having any relevant graphic designing experience. Canva is an alternative to Photoshop that works as a web app, so it’s not necessary to download anything if you want to use Canva.
One great thing about Canva is that you can also collaborate easily with team members by leaving notes, and sharing designs. If you would prefer a desktop version, Canva does offer a downloadable version for desktop.
With this awesome website, you can download high-quality stock images and videos for all your marketing posts. Consider images from Pexels as the first step to creating those social media advertisement posts or graphics for your email marketing campaigns.
There are plenty of use cases when it comes to using stock images and videos from pexels, here are a few common ones:
The new and improved version of this popular tool lets you easily remove backgrounds from your image, add in any background you like.
Since startups are on a small budget, this tool is very useful when it comes to making the most of the limited amount of pictures and videos you have (these may be from a small product shoot that you did.) With this tool, you can create multiple versions of images that you can use for different marketing purposes.
6. Jenni AI
Imagine the scenario where you are too busy to write your marketing web copies. An AI auto-writing tool can do all that for you.
All it takes is writing a title and some sentences, then sitting back while this amazing piece of software writes everything else. In this way, you can save time on coming up with catchy phrases to market your product or service.
This translates into more free minutes on the already tight schedules that startup employees have.
Find great headlines and inspiring slogans with this awesome marketing tool. A startup marketing team with lots on their plate can combine this tool with Jenny AI to create amazing marketing content.
Quillbot is the perfect website for anyone who needs to paraphrase their work. It writes plagiarism-free text that can be used as often and wherever you need it. This comes in handy when you have to create repetitive marketing feature pages for your product or service.
Loom lets you record yourself and your screen at the same time. This is especially useful for managers and team leads when they have to teach someone on their team about what they are doing on their computer screen. The information will be right there for them and the video of the person will make it easier to understand.
The tool can be used for marketing purposes, especially for making explainer videos about the new features of your website or mobile application. Loom is a gem if your startup has a remote team and a global audience.
10. Google Analytics
Google Analytics is an excellent way for new businesses to get started to track their source of traffic and get data reports that include insights into how customers arrive at your site and what pages interest them the most.
Google Analytics also tells you the bounce rate and conversion rate which are valuable metrics that let you know whether your marketing strategy is working or not.
This analytics tool goes a step further than Google Analytics and provides more detailed information about customer engagement and retention. Knowing how engaged your customers are with your product is key to keeping them as paying customers.
With this tool, you can track how customers interact with your site and what they do after they land on your page. This helps you understand what marketing strategies are working and which ones need to be improved.
Unlike Google Analytics, you know the actions taken by each person on your website. This helps in creating buyer personas and marketing campaigns that target a specific audience.
HubSpot is a powerful marketing tool and a CRM that allows you to gather leads.
Companies can have access to up to 1 million contacts in one spot which makes it easier to understand which contacts need nurturing and to categorize them according to their needs, interest, and statuses.
In short, HubSpot allows you to reach a wider audience and build relationships with your customers by creating exceptional contact management and inbound campaigns.
As a startup, you need to be on top of your SEO game and KWFinder is a tool that can help you with that. It is an easy-to-use keyword research tool that lets you find the best keywords for your website and content.
This is important because you need to be using the right keywords in order to be found by potential customers who are using search engines. KWFinder gives you the data you need to make informed decisions about the keywords you use.
This is another analytics tool that records customer behavior on your site. It allows you to replay the sessions, understand what the customer was trying to do, and figure out where they got stuck. This is valuable information that can help you improve your website's user experience and conversions.
16. Crazy Egg
Crazy Egg takes website analytics one step further by providing heat maps that show where people are clicking on your page. This lets you know what is attracting people's attention and what is being ignored. You can use this information to make changes to your website that will improve the user experience.
This is an all-in-one marketing tool that helps you with SEO, PPC, social media, and content marketing. SEMrush provides insights into your competitor’s strategies and lets you know what is working for them.
Not only do you get your competitor's domain authority, but you can also see the pages that bring them the most traffic and what keywords they are ranking for.
SEMRush also allows you to find semantically related keywords if you can’t think of words to rank for. In addition, it has a content marketing feature that helps you create templates for long-form content such as blogs and articles.
This way, you can adapt their strategies for your own business and create a campaign that is more likely to be successful.
Summing Up The Most Powerful Marketing Tools for Startups
Marketing is essential for businesses of all stages, but startups in particular need to have smart strategies to reach and engage new customers.
Startups will need analytics tools to understand how real people interact with their website or app which helps them figure out what is working and what needs to be improved.
Some tools will help in creating your email marketing campaigns - a powerful strategy that can help startups attract customers and build relationships with them.
The remaining tools mentioned above are to help startups produce the marketing content that can be pushed out on social media platforms such as Twitter, Facebook, and LinkedIn to create a buzz about the products or services.
Constantly sharing relevant content and engaging with users is the way to attract attention and generate leads. As a startup, the most important thing to remember is to track your progress and adjust your marketing strategy as needed.