15 Dog Influencers You Need on Your Feed in 2025
Open Instagram or TikTok on any given morning and the algorithm will serve you a tail‑wagging parade of pets. The hashtag #dogsofinstagram alone sits north of 325 million posts, while TikTok logs 9.6 billion views on the same tag in its Creative Center analytics. Numbers like that confirm what every pet lover already feels: dogs deliver the fastest route from scroll to smile.
Audiences don’t follow these accounts just for cuteness. They trust canine creators for gear advice, training hacks, travel inspiration and even calming background barks. A 2024 Morgan Stanley outlook pegged annual household pet spend at US $1,445 per animal by 2026, and much of that wallet share is nudged along by charismatic influencer pups.
Below you’ll meet 15 influencer dogs, from legendary Doug the pug to up‑and‑coming alpine retrievers, each with a quick breakdown of their platforms, content style and why they matter when you’re planning collabs.
The Rise of Canine Social Media Stars
What began as cute photo diaries has matured into a professionalized vertical. Many dog influencer Instagram accounts run like full production studios: owners storyboard episodes, secure six‑figure sponsorships and interpret analytics just like their human macro‑influencer counterparts. Boutique agencies such as The Dog Agency now slot pups into Super Bowl commercials and Netflix cameos.
Niches bloom inside niches:
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Adventure huskies filming GoPro ridge walks
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Rescue narratives that double as adoption PSAs
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Fashion pups strutting New York Fashion Week
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Cross‑species cameos from legends like Grumpy Cat or Nala Cat proving that a strong persona beats species lines
Even targeted hashtags such as #workingdogsoftiktok break a million views in days. In short: there is a lucrative micro‑tribe for every product, from orthopedic beds to gourmet yak chews.
Spotlight on 15 Popular Dog Influencers to Follow
1. Jiffpom (@jiffpom)
Breed: Pomeranian
Platforms: Instagram, TikTok
Content: High‑speed tricks, ultra‑cute costumes, “hug dog” fan meets
Why he’s influential: With 9 million instagram followers, Jiffpom still reigns as the dog with the most Instagram followers. His lightning fast paw waves plug products—from phone launches to kibble—into unbeatable adorable antics.
2. Doug the Pug (@itsdougthepug)
Breed: Pug
Platforms: Instagram, TikTok, YouTube
Content: Meme skits, music video cameos, therapy dog charity visits
Why he’s influential: Doug the pug is a culture crossover. Brand partners—from Netflix to Dunkin’—tap his pun‑heavy captions to beam good vibes at millennial parents and Gen Z snackers.
3. Tucker Budzyn (@tuckerbudzyn)
Breed: Golden Retriever
Platforms: Instagram, TikTok, YouTube
Content: Talking head voiceovers, product taste tests, backyard zoomies
Why he’s influential: Tucker converts feelings into sales. His treat collab moved 50 000 bags in four weeks and his “Dog Dad” merch line proves that a golden retriever can anchor full‑funnel DTC.
4. Loki the Wolfdog (@loki)
Breed: Husky‑Malamute‑Wolf mix
Platforms: Instagram, Facebook
Content: Camping portraits, POV sled runs, eco‑stewardship reels
Why he’s influential: Loki sets the template for outdoor‑gear partnerships. An REI winter‑boot collab drove a 14 percent sales lift among first‑time buyers in 2024.
5. Maya Polar Bear (@mayapolarbear)
Breed: Samoyed (a fluffier cousin to the husky)
Platforms: Instagram, YouTube
Content: Daily smiles, sibling slapstick, “I wuv you” vocal clips
Why she’s influential: Family‑safe furry fluff plus wholesome humour equals instant brand safety. Her plush drops sell out in under an hour.
6. Bunny (@whataboutbunny)
Breed: Sheepadoodle
Platforms: Instagram, TikTok
Content: AAC button chats, canine cognition experiments
Why she’s influential: She straddles entertainment and science. Purina used her brain‑game demos to headline a canine‑neuro‑care launch.
7. Crusoe the Dachshund (@crusoe_dachshund)
Breed: Dachshund
Platforms: Instagram, Facebook, Blog
Content: Costume capers, “Chef Crusoe” mini‑series, medical recovery vlogs
Why he’s influential: NYT‑bestselling memoirist and comeback king after spinal surgery. Crusoe the dachshund embodies resilience—a powerful story for pet‑health brands.
8. Tuna Melts My Heart (@tunameltsmyheart)
Breed: Chiweenie
Platforms: Instagram
Content: Overbite selfies, rescue advocacy, plushie drops
Why he’s influential: Tuna proves imperfect looks win hearts. His #AdoptDontShop campaigns funnel thousands toward shelter donations.
9. Popeye the Foodie Dog (@popeyethefoodie)
Breed: Mixed
Platforms: Instagram, Blog
Content: Dog‑friendly dining guides, chef meet‑ups, pet friendly patio shots
Why he’s influential: Perfect bridge between culinary and pet verticals—Michelin bistros and DTC treat brands alike seek his leash‑side stamp of approval.
10. Tinkerbelle (@tinkerbellethedog)
Breed: Chihuahua‑Papillon mix
Platforms: Instagram, TikTok
Content: Runway cameos, cockpit selfies, front‑row fashion week stories
Why she’s influential: Eight pounds of star power. As a seasoned dog model, she’s worked with Kate Spade, Disney and American Airlines—turning tiny paws into premium impressions.
11. Manny the Frenchie (@manny_the_frenchie)
Breed: French Bulldog
Platforms: Instagram, TikTok
Content: Snort‑powered livestreams, charity paw‑jamas, neighborhood meet‑ups
Why he’s influential: Possibly the world’s most famous french bulldog. His branded jammies raised over $200 000 for animal hospitals.
12. Chewie the Chi (@chewiethechi)
Breed: Chihuahua
Platforms: Instagram
Content: Marvel cosplay, cinematic micro‑adventures, pocket‑size product demos
Why he’s influential: Chewie makes every prop look giant—visual gold for toy launches seeking maximum cuteness per pixel.
13. Louboutina NYC (@louboutinanyc)
Breed: Golden Retriever
Platforms: Instagram
Content: Streetside hugs, motivational captions, candid city walks
Why she’s influential: Dubbed the “hug dog,” Louboutina spreads mental‑health positivity and partners with wellness apps and mindfulness podcasts.
14. Harlow and Sage (@harlowandsage)
Breed: Weimaraner + Mini Dachshunds
Platforms: Instagram, TikTok
Content: Sibling shenanigans, cozy couch naps, rescue spotlights
Why they’re influential: A multigenerational pack that has grown up online, perfect for multi‑pet product bundles.
15. Aspen the Mountain Pup (@aspenthemountainpup)
Breed: Golden Retriever
Platforms: Instagram, YouTube Shorts
Content: Paddleboarding on alpine lakes, snow‑trail runs, eco gear reviews
Why he’s influential: Aspen blends cinematic adventure with sustainability. His Patagonia Worn Wear collab sold out refurbished dog jackets in a day.
How Dog Influencers Impact Brands and Trends
Influencer dogs spark real revenue and the reasons are simple:
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Trust: A wag is impossible to fake; audiences read canine body language as honest.
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Reach + engagement: Posts featuring a dog tend to perform higher than average on Instagram.
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Cross‑demographic appeal: Pups unite Gen Z meme surfers, millennial renters and Boomer empty‑nesters.
A dog’s presence simply makes people stop scrolling and pay attention, and that genuine attention converts into measurable sales. Put plainly, audiences trust what they feel is real and that trust drives revenue.
Find Dog Influencers to Collab With
Looking for a dog influencer? Try Collabstr. Our open marketplace helps brands discover, brief and pay pets influencers without DMs or spreadsheets.
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Zero in on husky trail blazers, city‑slicker frenchies or “newly rescued” story arcs with filters.
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Get an instant view of instagram follower counts, average Reels reach and sentiment analysis.
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Monitor live links across Instagram, TikTok and YouTube.
Pet remains a top‑performing vertical on Collabstr, regularly out‑pacing beauty and home goods in campaign ROAS.
Ready for wag‑driven ROI? Browse top pet influencers on Collabstr and start collaborating today.
Frequently Asked Questions
Which dog influencer has the single largest reach in 2025?
That title still belongs to Jiffpom, the hyper‑energetic pomeranian whose lightning‑fast tricks keep more than 9 million fans glued to every post. Doug the Pug follows close behind—a reminder that a meme‑savvy pug can rival any fluffy celebrity in raw instagram follower count.
Why might a brand choose a golden retriever like Tucker Budzyn over a pug such as Doug?
Retrievers consistently test highest for broad, family‑friendly sentiment, making them perfect for wellness or home‑goods campaigns. Meanwhile Doug the pug delivers unbeatable meme appeal (and snack‑food credibility) when you need instant viral legs.
How can I verify a dog influencer’s audience quality on Instagram or TikTok?
Request screenshots of native insights and cross‑check the instagram handle with third‑party audit tools. Look for a healthy engagement‑to‑follower ratio—3‑6 percent for an adventure husky like Loki, 2 percent for a high‑fashion chihuahua such as Tinkerbelle.
Do cat influencers like Nala Cat or Grumpy Cat compete with dogs on sponsored rates?
Yes. Mega‑cats routinely command fees on par with Manny the Frenchie or Crusoe the Dachshund. Dogs dominate the pet category in volume, but a viral cat enjoys CPMs equivalent to mid‑tier french bulldog accounts.
Are smaller breeds like Chewie the Chi or button‑talking Bunny budget‑friendly choices?
Micro‑pups can cost less than top‑tier stars, yet their tight‑knit communities often drive higher conversion. Breed alone doesn’t set price; narrative depth, niche authority and historic collabs play equal roles.
Is it better to partner with an adventure dog like Loki or a sidewalk‑hug icon such as Louboutina?
Choose based on product context. Outdoor gear, GPS trackers and protein bars align with snow‑charging huskies, while wellness apps and CBD chews fit the “hug dog” lane that Louboutina owns.
What makes Frenchies like Manny and fashion icons like Tinkerbelle so popular with lifestyle brands?
Compact french bulldog faces photograph well in small spaces—ideal for coffee‑table product styling—while Tinkerbelle’s travel‑size chic lets brands stage first‑class seat shoots without breaking airline rules.
Can a rescue backstory add value beyond cuteness?
Absolutely. Accounts such as Tuna and Harlow win trust through authentic rescue narratives, driving higher click‑through rates for shelter fund‑raisers and ethical‑sourcing campaigns.
Do specialty breeds like a goldendoodle or exotic stars such as Juniper the fox present unique opportunities?
Yes. Goldendoodle wellness lines sell hip‑support chews to doodle owners, while Juniper‑style wildlife content highlights conservation and eco‑brands.
