UGC Creator Price Calculator
Calculate how much you should charge or pay for user-generated content based on 150,000+ UGC creator rates
$210*
* User Generated Content Creators on average charge $210 for content
How Our UGC Creator Pricing Calculator Works
We use over 150,000 data points and pricing examples to calculate UGC Creator rates
1
Find Similar Creators
We take into account your platform, niche, and follower count to find similar creators.
2
Run Calculations
We source real pricing data from over 200,000 creators on our marketplace.
3
Calculate Average Price
View the average rate for your specific platform, niche, and follower range.
What Similar Creators Are Charging
Here's a glimpse of what some top UGC creators are charging.
How Influencer Sponsorships are Priced in 2025
To price your influencer partnerships correctly, you should understand a few different factors:
- Social media platform: Rates vary across social media platforms. For example, YouTube influencers tend to charge higher prices compared to TikTok influencers or Instagram influencers due to the different content formats. Audience reach and engagement rate can also be platform-dependent and will tend to affect price.
- Niche: Influencers in specific niches like fashion or food can command different rates based on their audience's value. Brands in high-demand industries, like finance or tech, may be willing to invest more in influencer marketing campaigns often pay more for influencer content.
- Size & Engagement: Influencers with a high number of followers typically result in higher prices, but engagement rates of those followers are equally important. An influencer with an authentic, smaller, and highly engaged audience may charge more than an influencer with a larger account that might include fake followers resulting in low engagement. It’s always important to check an influencer’s engagement rate before entering into a contract with them. Check out our free Instagram engagement rate calculator to help validate your influencer partnerships on Instagram.
- Location and demographics: Target audience demographics (age, gender, location) play a significant role in pricing. International influencers, for example, might charge more for a global reach than a hyper-local influencer.
Want to know how much influencers charge for a sponsored post on Instagram, TikTok, or YouTube? Start using our influencer pricing calculator today!
How much do UGC creators charge for content in 2025?
On average, UGC creators charge $210 for user-generated content in 2025.
Why Should I Use Collabstr’s Influencer Pricing Calculator?
Unlike some other calculators, our prices are based on live data from real influencers. Our database of creators and influencers is always growing, and with data from tens of thousands of accounts, it’s one of the most accurate influencer calculators available for influencers and brands.
How much money should I charge as a UGC creator in 2025?
As a UGC (User-Generated Content) creator, there is no fixed or standard rate for your services. The amount you can charge will depend on several factors, such as your level of experience, the type of content you create, the platform you use, and the size of your audience. Here are some factors you may want to consider when determining your rate:
- Type of content: Different types of content may require different skill sets, equipment, and time to produce. For example, creating high-quality videos may require more time and resources than taking photos or writing blog posts. Therefore, you may want to charge more for videos than for other types of content.
- Experience and expertise: If you have been creating UGC for a while and have developed a specific skill set, you may be able to charge more than someone who is just starting. Your experience and expertise can also give you an edge when negotiating rates with potential clients.
- Portfolio: If you’ve created UGC for brands in the past, and you’re able to put together a portfolio of content with performance metrics, you should be able to justify higher prices to potential buyers. By having a portfolio of content, you show that you’ve been trusted to create UGC for other brands in the past, and you have the data to back it up.
- Demand for your content: If your content is in high demand and you have multiple clients vying for your services, you may be able to charge more than if you only have one or two clients.
- Length and frequency of projects: If a project requires a lot of time and effort, you may want to charge more than for a smaller, less complex project.
Is this a UGC creator money calculator?
Yes, our UGC creator price calculator is the same as UGC creator money calculator. The benefit of our calculator is that we are the only UGC creator money calculator that uses live data from real creators. Our database is continuously growing and becoming more accurate as we add more content creators to our influencer marketplace.
Can brands use this calculator to determine what to pay influencers for UGC?
Yes, if you're wondering how much to pay creators for UGC then our UGC creator price and money calculator is a great starting point. You can use our rate calculator as a guideline for what you should pay for sponsored posts and content from influencers and creators.
Can I use this as a UGC creator earnings calculator?
Yes, our calculator is great for understanding how similar content creators are pricing their services. Since we use real influencer and content creator price examples, you can use our calculator to estimate your earnings as a creator or influencer. Although it may differ from person to person, it still provides a good estimate. These numbers should act as a guideline on how to price your services as an influencer or content creator, rather than a definite amount that you should charge.
What Platforms Can I Use This Calculator For?
You can calculate influencer rates for Instagram, Youtube, TikTok, UGC, and other social media platforms. The calculator takes into account the platform and influencer’s engagement rate to give you the most accurate pricing information.
Does this calculator show user-generated content prices?
Yes, our calculator uses real data from UGC creators on our marketplace that are actively selling user-generated content.
What is the best way to pay influencers?
Once you have agreed on a price, you will have to pay UGC creators for their work. There are a few different ways you can go about paying UGC creators:
- Collabstr (Fast, Secure) If you want to mitigate your risk, you can use a creator marketplace like Collabstr to pay creators and coordinate collaborations. Since creators are not paid until the collaboration is complete, you won’t have to worry about losing your money.
- ACH Bank Transfer (Slow, Un-secure) Bank transfers allow you to send money directly from one bank account to another with little to no fees. The downside of this method is that it requires more preliminary information than the other payment methods listed below. You will need to coordinate with the content creator to ensure you have all the necessary banking information from them to complete the transfer.
- PayPal (Fast, Un-secure) This is a pretty straight forward payment method but it comes with more fees than a bank transfer. PayPal payments are easy to send but in the case of a dispute, it might be tough to get your money back if PayPal isn’t on your side.
How does the UGC creator rate calculator work?
The UGC creator rate calculator works by consolidating the data of over 150,000 content packages from real UGC creators on our influencer marketplace. UGC creators on Collabstr have also provided us with data around their niche, active platforms, and more. This allows us to accurately provide user-generated content pricing based on real data, rather than a generic formula.
The UGC creator rate calculator is meant to provide you with guidance when it comes to deciding user-generated content rates, whether you’re a UGC creator, or someone looking to work with UGC creators.
The UGC creator rate calculator is meant to provide you with guidance when it comes to deciding user-generated content rates, whether you’re a UGC creator, or someone looking to work with UGC creators.
How can I determine if an influencer has fake followers?
Examine the influencer’s engagement rate relative to their follower count. A significantly low engagement rate or sudden, unexplained spikes in follower numbers may indicate the presence of fake followers, which can impact the true value of a collaboration. Check out our fake follower checkers for Instagram and TikTok.
What impact does a high engagement have on an influencer's market value?
A high engagement rate signals that an influencer’s followers are actively interacting with their content. This genuine interaction, combined with a robust follower count, makes the influencer a more valuable partner for meaningful influencer marketing campaigns and effective sponsored Instagram posts.
How can I calculate user-generated content prices?
Use the UGC money calculator above to get an industry average user-generated content price based on specific details like niche and platform. Next, use this user-generated content rate as a baseline rather than a firm number to go by, this is important because every UGC creator is different and prices may vary.
