1. Sarika Sirumalla
@sarikab · Telugu girl and lifestyle enthusiast living the American dream!
- Followers
- 8.6k
- Avg views
- 17k
- Engagement rate
- 0.5%
- Vs. median engagement
- -82%
About Sarika Sirumalla
I am a Telugu-American lifestyle creator and interior designer based in the US. I create relatable, humor-driven content about NRI mom life, Indian culture, real family moments, and home. My audience is primarily South Asian women aged 25–40 living in the US, a highly engaged, purchase-ready niche. I have 5,123 Instagram followers and 2.2 million views in the last 30 days, which means my content consistently goes viral well beyond my follower base. I create Reels, UGC-style content, and lifestyle posts that feel authentic, not scripted—exactly what brands need to connect with the South Asian American community.
Read moreAudience location
- India 73%
- United States 18%
- New Zealand 1%
- Other 8%
Audience age
- 2% 13–17
- 24% 18–24
- 51% 25–34
- 17% 35–44
- 6% 45+
Audience gender
- Female 43%
- Male 57%













































