Top 10 Bookstagrammers to Follow: The Best Book Influencers for Every Reader
Scroll through Bookstagram and you’ll step into a richly curated feed where colour‑blocked shelves, annotated paperbacks, and candid reviews share the spotlight. The community’s influence reaches well beyond aesthetics: a single carousel can launch a debut into the bestseller lists, resurrect a forgotten favourite, or spark a global reading challenge.
For marketers, that fusion of storytelling, social proof, and visual merchandising makes Instagram an unrivalled discovery engine for readers seeking their next book.
What is Bookstagram?
Bookstagram is the informal name for the community of Instagram users who devote their feeds to books and reading. Through hashtags such as #bookstagram and #currentlyreading, content creators post carefully styled photographs of bookshelves, annotated pages, and themed reading challenges alongside concise reviews. The result is a global recommendation engine that can send a debut novel sprinting up bestseller charts or breathe new life into a back‑list classic, while giving readers a visually engaging forum to exchange ideas and discover new genres.
The Rise of Bookstagram
Bookstagram bubbled up around 2015, but its inflection point arrived during the first pandemic lockdown. Brick‑and‑mortar events vanished, reading skyrocketed, and bored creatives channelled isolation into carefully arranged photographs of bookshelves. Hashtags like #currentlyreading, #bookish, and the TikTok‑adjacent #booktok tethered micro‑communities together, while Instagram’s visual grammar made it easy to merchandise special editions, sprayed edges, and monthly subscription swag.
Bookstagram also cracked a long‑standing industry challenge of how to make slow literary discovery feel immediate. Carousel reviews, themed reading challenges, and “stack” reels turn books into episodic entertainment, each post inviting comment threads that function as ad‑hoc book clubs. That discovery skews more diverse than the bestseller lists. Latinx lit, translated fiction, queer romance, and small‑press debuts regularly dominate a feed that once prioritised Anglo‑American blockbusters.
For brands, the lesson is simple: visuals paired with peer endorsement can outperform paid display ads, and the algorithms reward conversation, not catalogue copy. That insight extends beyond publishing. As our blog on Twitter influencer marketing explains, dialogue‑centric creative tends to lower cost‑per‑acquisition across channels.
Spotlight on 10 Book Influencers Worth Following
Below you will find a mix of creators chosen for audience quality, engagement consistency, and proven conversion metrics. Follower counts are current as of June 2025.
Below is a curated mix of Bookstagram creators spanning romantic fantasy, literary fiction, thrillers, and more. Follower counts are current as of June 2025.
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Ova Ceren (@excusemyreading) – 606 K followers
Channel theme: Romantic fantasy and cottage‑core
Ova combines lush garden settings with whimsical romantasy stacks, offering escapist visuals and warm commentary that resonate with readers seeking cosy, heart‑forward stories.
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Jordan Moblo (@jordys.book.club) – 305 K followers
Channel theme: Commercial fiction and book‑to‑screen
Jordan spotlights fast‑paced titles ripe for adaptation and shares industry insights, ideal for followers who enjoy seeing their favourite books transition to film and television.
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Thais Lopes G. (@tata.lifepages) – 275 K followers
Channel theme: Romance and romantasy
Thais hosts interactive trope polls and community reading challenges, making her feed a lively hub for romance lovers looking for fresh, diverse recommendations.
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Abby Endler (@crimebythebook) – 182 K followers
Channel theme: Thrillers and true crime
Abby’s atmospheric flat‑lays and thoughtful reviews guide suspense fans toward their next page‑turner, complemented by author interviews that enrich the conversation.
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Ula Nur (@thelostlibrary) – 152 K followers
Channel theme: Literary and translated fiction
Ula’s minimalist photography and reflective captions highlight global voices, perfect for readers eager to explore literature beyond the mainstream.
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Haley Pham (@haleypham) – 1 M followers
Channel theme: Lifestyle meets contemporary fiction
Haley’s energetic mini‑reviews introduce buzzy titles to her lifestyle audience, making new releases feel accessible and exciting.
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Katrina Herritt (@rusticpages) – 131 K followers
Channel theme: Dark cottage‑core
Katrina curates moody, candle‑lit visuals and gothic book stacks that evoke an autumn atmosphere year‑round, ideal for followers drawn to thrillers and cozy horror.
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Samantha Andrews (@everlasting.bookworm) – 129 K followers
Channel theme: Cozy lifestyle and unboxings
Samantha’s calming morning routine reels and immersive unboxings create a gentle space for readers who cherish slow, comforting reading experiences.
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Sara Hildreth (@fictionmatters) – 111 K followers
Channel theme: Literary analysis and classics
Sara offers close‑reading insights and craft breakdowns, appealing to readers seeking deeper engagement with complex narratives.
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Lupita Aquino (@lupita.reads) – 47 K followers
Channel theme: Latinx literature and community
Lupita champions Latinx voices and hosts inclusive discussions, making her feed a welcoming entry point for discovering diverse authors.
How Book Influencers Reshape Reading Trends
Viral velocity and back‑list revival
When a Bookstagram carousel lands, the retail halo extends beyond Instagram saves. The viral re‑issue of Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow began with a colour‑coded “three‑word review” trend that migrated from Bookstagram to BookTok. The paperback sold out at Barnes & Noble within a weekend, forcing an expedited reprint.
Discovery equity
Creators such as Lupita Aquino and Ula Nur tilt the spotlight toward authors and genres historically sidelined by traditional marketing budgets. Their curated challenges, #ReadLatineLit and #WomenInTranslation, generate sustained engagement and measurable POS bumps for indie presses like Charco and Europa Editions.
Seasonal cadence
Thrillers peak every October, cozy romances in February, and “beach reads” from late May. Thais Lopes G.’s “Summer of Spellbinding Romance” countdown, for instance, saw four featured titles break into the Top 20 of Libro FM’s romance bestseller list during Week 1 of the campaign.
These patterns give marketers a predictive framework: align creative and ad spend with content calendars the community already honours.
Finding (and Managing) Book Influencers on Collabstr
Collabstr hosts more than 170, 000 creators, making it the largest open influencer marketplace. The platform’s search filters—niche, platform, follower band, and fee—get you from brief to shortlist in minutes. For a due‑diligence checklist on screening creators, see our guide to identifying the best Instagram influencers in your industry before you reach out.
Once you select a Bookstagrammer:
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Contracts and payments live in one workspace—no more “DM for rates.”
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One‑click tracking pulls Instagram, TikTok, and YouTube posts into a single dashboard.
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Metrics refresh every 24 hours, so you can spot over‑ or under‑performance before a campaign ends.
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Metrics like reach, engagement, and cost‑per‑mile can easily be exported for your next meeting.
If you are balancing visual aesthetic, engagement integrity, and budget control, Collabstr’s workflow removes manual busywork and lets you focus on creative alignment. The same principle applies when scouting in adjacent verticals.
Ready to connect your next launch with an audience that actually finishes the books they buy? Browse top book influencers on Collabstr and start your brief today. The community is primed, the dashboard is waiting, and your conversion curve will thank you.
Frequently Asked Questions
How do we measure ROI on a Bookstagram campaign?
Track a blend of engagement metrics (saves, shares, and comments signal intent more reliably than likes), attributable clicks, and—most importantly—incremental sales lifts during the campaign window. Collabstr’s dashboard pulls real‑time reach and engagement data into one view, while unique discount codes or UTM links close the purchase‑tracking loop.
Which follower count tier delivers the best value for mid‑sized budgets?
For list price campaigns under USD 10 000, micro‑influencers in the 50 000–250 000 range often outperform macro‑influencers on a cost‑per‑engagement basis. Their audiences are large enough to shift sell‑through but still small enough to maintain genuine comment threads and higher save rates.
How far in advance should we brief a Bookstagrammer before publication day?
Six to eight weeks gives creators time to read the manuscript, photograph or film content, and schedule posts that align with their existing calendar. That lead time also allows for coordinated cross‑posts to BookTok or YouTube shorts if you opt for a multi‑platform rollout.
Can we repurpose influencer content in paid ads?
Yes, provided your contract includes content‑usage rights. Many brands re‑cut high‑performing reels into short social ads. Collabstr’s workspace stores the original deliverables, making asset retrieval and licence tracking straightforward.
