Want Financial Freedom? These 15 Money Experts Are Your 2025 Must‑Follows
Financial literacy is having a moment on social media. Open Instagram, LinkedIn, or YouTube and you will find financial influencers (known as “finfluencers”) converting complex financial concepts into binge‑able content. A 2025 NerdWallet survey showed that sixty‑one percent of Gen Z started a retirement plan after watching budgeting reels, while nearly half of respondents made their first ETF purchase on the back of a LinkedIn post by a finance professional. That data proves what marketers already sense: personal finance is no longer taught only in classrooms or advisor offices; it is streamed, shared, and saved by millions of social media users.
These money influencers sit at the intersection of education and entertainment. They produce step‑by‑step guides, tear down debt myths, and show how to build wealth through disciplined investment strategy. For brands inside financial services, partnering with the right voice can shorten the path from insight to action. In this article you will meet 15 top influencers shaping financial trends in 2025, discover why their advice resonates, and learn how Collabstr’s marketplace helps decision makers connect with verified finance content creators at scale.
Influencers Shaping Financial Trends
Finance creators do more than share tips; they shift behavior. When a budgeting expert kicks off a no‑spend January challenge, thousands of followers screenshot canceled shopping carts. A fractional CFO coach explains cash runway on a podcast and SaaS founders update their burn‑rate dashboards the same day. Three forces make these finfluencers powerful:
1. Accessible delivery: Short vertical videos break down retirement plans, tax brackets, and wealth management strategies with plain language and colorful graphics. The most effective posts invite interaction, turning passive watching into active learning.
2. Narrative proof: Stories of paying off debt or hitting a first six-figure net worth turn abstract financial plans into human journeys. Transparency builds credibility faster than any professional designation.
3. Platform agility: Experts repurpose long form YouTube explanations into LinkedIn carousels, Instagram reels, and newsletter deep dives, ensuring every investor demographic meets tailored content where they spend time.
Examples of Trends sparked by finance influencers
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Cash stuffing and envelope budgeting aesthetics dominate Instagram reels.
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LinkedIn thought leader threads on fractional CFO services push small businesses to outsource advisory work.
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TikTok side hustle explainers normalize diversified income streams for retirees and students alike.
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Podcast episodes on Roth conversion ladders trigger spikes in Vanguard help desk searches.
Top 15 Finance Influencers in 2025
1. Tori Dunlap (@herfirst100k)
Platforms: TikTok, Instagram, Podcast, Newsletter
Focus: Feminist financial education, salary negotiation, wealth building
Why they're influential: The founder of Her First 100K turned a personal savings milestone into a media empire focused on financial literacy. Her podcast interviews CFOs, fractional CFO consultants, and financial advisors, supplying relatable advice that converts followers into active investors and drives wealth‑building habits.
2. Humphrey Yang (@humphreytalks)
Platforms: TikTok, YouTube, Instagram
Focus: Tax hacks, index fund investing, behind‑the‑scenes finance professional diaries
Why they're influential: As a former e‑commerce founder and finance professional, Yang combines entrepreneurial insight with clear tax guidance. His short‑form demos translate complex financial concepts into actionable strategies that help followers structure diversified investment plans.
3. Jaspreet Singh (@minoritymindset)
Platforms: YouTube, Newsletter, Podcast
Focus: Macro economics, real estate investing, entrepreneurship
Why they're influential: His daily market wrap breaks down macro events into bulletproof investment strategy takeaways, making him a go‑to adviser for entrepreneurs and retirement‑minded investors alike.
4. Tiffany Aliche (@thebudgetnista)
Platforms: Instagram, Facebook, Podcast, Book Author
Focus: Budget bootcamps, policy advocacy, debt freedom
Why they're influential: Co‑author of New Jersey’s K‑12 financial literacy law, Aliche delivers hands‑on budgeting advice through social media, boosting community wealth and collaborating with banks on inclusive financial education campaigns.
5. Vivian Tu (@yourrichbff)
Platforms: TikTok, Instagram, LinkedIn
Focus: Workplace compensation, ETF primers, personal finance memes
Why they're influential: Former Wall Street trader and co‑founder of the Rich AF brand, Tu’s cross‑platform content leverages humor to unpack ETF research and workplace equity, driving engagement among millennial women seeking strategic financial advice.
6. Robert Ross (@tikstocks)
Platforms: TikTok, Newsletter
Focus: Earnings season insights, option flow snapshots, quick stock reviews
Why they're influential: Ross compresses 10‑K filings into sixty‑second insights, elevating financial literacy while funneling serious investors toward premium advisory newsletters.
7. Mark Tilbury (@marktilbury)
Platforms: YouTube, TikTok
Focus: Mindset coaching, dividend strategies, wealth management basics
Why they're influential: A self‑made millionaire and author, Tilbury’s father‑figure tone demystifies dividend wealth strategies, guiding followers toward disciplined retirement planning.
8. Haley Sacks (@mrsdowjones)
Platforms: Instagram, TikTok, Podcast
Focus: Pop culture meets financial strategy, celebrity net worth breakdowns
Why they're influential: By translating celebrity expenses into practical saving tips, Sacks uses pop culture to teach core financial concepts that enhance everyday financial plans.
9. Delyanne Barros (@delyannethemoneycoach)
Platforms: Instagram, Podcast
Focus: Debt payoff, FIRE movement, bilingual coaching
Why they're influential: Barros paid off 150 k of law‑school debt and now coaches a global audience on debt reduction and smart investing, boosting confidence in personal finance.
10. Katie Gatti Tassin (@moneywithkatie)
Platforms: Podcast, Twitter, Blog
Focus: Tax optimisation, spending audits, lifestyle design
Why they're influential: Detailed spreadsheets and tax tutorials convert listeners into action‑takers, showcasing data‑driven financial strategy from a former Big‑Four analyst.
11. Caleb Hammer (@calebhammer)
Platforms: YouTube
Focus: Live money audits, debt snowball interventions
Why they're influential: His Financial Audit series functions as a live advisory clinic, giving viewers step‑by‑step debt snowball plans and clear wealth metrics.
12. Rahkim Sabree (@rahkimsabree)
Platforms: LinkedIn, Instagram
Focus: Credit rebuilding, trauma informed money advice, social justice
Why they're influential: Sabree combines social‑justice framing with credit repair tactics, expanding inclusive wealth management discussions on LinkedIn.
13. Bola Sokunbi (@clevergirlfinance)
Platforms: Blog, YouTube, Book Series
Focus: Women’s financial education, side hustles, wealth building
Why they're influential: Over 300 free courses and high‑converting newsletters establish Sokunbi as a trusted financial educator for women building long‑term wealth.
14. Dave Ramsey (@daveramsey)
Platforms: Radio, YouTube, Podcast, Instagram
Focus: Debt snowball, zero‑based budgeting, Christian stewardship
Why they're influential: Decades of radio authority and bestselling books empower families to eliminate debt and adhere to disciplined wealth strategies.
15. Joshua Brown (@reformedbroker)
Platforms: Blog, CNBC, Twitter
Focus: Market commentary, wealth management advisory insight
Why they're influential: CEO at Ritholtz Wealth Management and co-founder of The Compound, Brown provides institutional‑grade insights to retail audiences seeking sophisticated investment strategy.
How Money Influencers Drive Real Change
Finfluencers increasingly shape how people approach their money. By swapping jargon for everyday language, they give followers practical steps to invest, pay down debt, and plan for retirement. For example, Humphrey Yang often walks viewers through tools like round-up investing apps, while Tori Dunlap’s LinkedIn Live sessions cover topics such as salary negotiation.
Authenticity matters. Creators who clearly label ads, disclose affiliate links, and openly discuss their own money missteps tend to build deeper, longer-term trust with followers than those who rely on vague disclaimers.
Find Finance Influencers with Collabstr
Collabstr’s influencer marketplace lists more than 170,000 verified creators, including finance professionals, financial educators, and wealth management advisors. Marketers can filter by platform, niche, country, and average engagement to locate voices that align with specific KPIs.
One click pulls historical analytics, pricing, and audience demographics into a clean dashboard. Automated contracts and escrow remove friction, giving CFOs and marketing leads space to focus on strategy rather than paperwork.
Collabstr delivers authentic connections. Pair your brand with a finance influencer who already owns credibility in budgeting, investing, or wealth management, and watch follower trust translate into measurable conversions.
Frequently Asked Questions
What is the difference between a finance influencer and a traditional financial advisor?
A traditional financial advisor offers client‑specific advisory services governed by licenses, while a finfluencer delivers large‑scale financial education via podcasts, LinkedIn posts, and Instagram reels. Both help raise financial literacy but at different depths of personalization.
Are finance influencers regulated by the SEC?
Yes. The SEC’s 2024 Finfluencer Bulletin mandates clear ad disclosures and bans unrealistic return projections, protecting follower trust and ensuring compliant financial content.
How much does sponsored content cost?
Budgets scale with reach. A micro creator might charge $750 for a LinkedIn carousel, whereas a YouTube authority like Dave Ramsey can command a $30 000 integration spanning audio, newsletter, and podcast.
Can influencer advice replace a personalized retirement plan?
No. Influencer content is best viewed as generalized education. Always consult a certified financial professional before finalizing long‑term retirement strategies.
How do I evaluate a creator’s credibility before investing?
Check for transparent affiliate disclosures, track record of corrected calls, professional credentials, and whether the influencer cites reputable sources in every LinkedIn post or YouTube script.
Which platforms work best for different financial concepts?
TikTok excels for quick budgeting tips, Instagram for visual cash‑stuffing, LinkedIn for think‑leader tax threads, and YouTube for deep‑dive investment strategy analysis.
Do finance influencers partner with traditional institutions?
Yes. Banks, robo‑advisors, and wealth‑management firms increasingly integrate influencer newsletters and podcasts into their marketing mixes, leveraging high‑trust audiences to drive onboarding.
How do finance professionals use LinkedIn to build wealth-focused communities?
Seasoned advisors and fractional CFOs treat every LinkedIn post as a micro–newsletter: they preview market insight, share real-time portfolio tweaks, and invite followers to longer podcast episodes. This drip-feed approach turns casual scrollers into engaged investors who eventually sign up for paid advisory services or full retirement-planning packages.
Can a podcast really replace a traditional introductory consultation with a financial advisor?
A high-quality finance podcast can deliver foundational education—budgeting frameworks, tax-efficient investment strategy, and debt-reduction roadmaps—at scale. It will not replace bespoke advice from a licensed advisor, but it often prepares listeners to make faster, more informed decisions once they enter a formal advisory relationship.
What role do newsletters play in a creator’s overall financial strategy content mix?
Newsletters give finfluencers space for deeper analysis that doesn’t fit TikTok or Instagram. A well-researched newsletter can outline step-by-step wealth management techniques, link to retirement-calculator spreadsheets, and provide curated links to think-leader essays by finance professionals like Joshua Brown or Dave Ramsey.
How can an investor tell if an influencer’s debt-payoff advice aligns with sound financial planning standards?
Look for disclosure of assumptions (interest rate, payoff horizon), supporting data sources, and alignment with common frameworks endorsed by CFP-certified professionals. Influencers who reference authoritative bodies, cite reputable surveys, and explain trade-offs demonstrate the diligence you’d expect from a traditional advisory firm.
