Top 15 Plus-Size Fashion Influencers For Style Inspiration
Search data tells its own story: the hashtag #plussizefashion currently has 11.1 billion cumulative views and 1.1 million posts. At the same time, the U.S. plus-size women’s clothing market was valued at USD 58.87 billion in 2023 and is forecast to hit USD 101.9 billion by 2032. With the success in this market growing the commercial interest is following.
Senior marketers already understand that content creators with lived experience in the plus-size community translate brand messages into culture in a way a conventional media simply cannot. The question is no longer whether to work with plus-size influencers but how to select the right partnerships and scale them efficiently.
This article delivers a double lens. First, we look at fifteen stand-out plus-size creators every brand strategist should know; second, we take an evidence-based look at how these partnerships outperform traditional tactics when measured against reach, engagement, and conversion.
The Rise of Body Positivity on Social Media
The body positive movement did not begin online, but social platforms accelerated it beyond anything earlier advocates imagined and video formats added rocket fuel. Plus-size macro-influencers such as Ashley Graham and Tess Holliday normalised body diversity in flagship campaigns, creating the social proof that lets niche creators thrive today.
Representation is spreading, slowly, in high fashion, yet plus-size bodies still accounted for just 0.9 percent of runway looks in the Spring/Summer 2024 season. When brands put real investment behind plus-size creators, the impact is disproportionate precisely because mainstream media has yet to catch up.
Top 15 Plus-Size Influencers Making a Difference
Below is a varied mix of nano-, micro-, and macro-influencers. Follower numbers are current as of June 2025, but approach each creator for the qualitative fit before you look at metrics.
1. Paloma Elsesser (@palomija)
Platforms: Instagram, Vogue Club
Follower count: 616 K
Why they're successful:: A high-fashion macro-influencer who walked for Fendi and appeared on the cover of British Vogue, Paloma reframes luxury aesthetics around diverse bodies. Her audience indexes above average for household income, making her ideal for premium positioning.
2. Stephanie Yeboah (@stephanieyeboah)
Platforms: Instagram, Substack, TikTok
Follower count: 238 K
Why they're successful:: Long-form storytelling on intersectional body acceptance, plus outfit builds that link every product. Stephanie’s book Fattily Ever After remains a reference text for inclusive copywriting.
3. Gabi Gregg (@gabifresh)
Platforms: Instagram, YouTube
Follower count: 972 K
Why they're successful:: A swimwear capsule with Swimsuits For All generated a reported seven-figure sell-through in under 48 hours. Gabi’s community trusts her technical knowledge of fit, translating into direct-to-cart behaviour.
4. Callie Thorpe (@calliethorpe)
Platforms: Instagram, Podcasts
Follower count: 262 K
Why they're successful:: Callie posts about travel, food, mental-wellbeing, and a lot more. Callie’s “The Confidence Corner” podcast secures sponsorship inventory months in advance, an efficient CPM entry point for travel brands targeting curvy women.
5. Natalie Means Nice (@nataliemeansnice)
Platforms: TikTok, Instagram
Follower count: 101 K (TikTok) / 218 K (Instagram)
Why they're successful:: Natalie’s “fat-girl-fashion” montage series hit 40 million lifetime views. Her dual US-Mexico audience aligns with cross-border e-commerce ambitions.
6. Tess Holliday (@tessholliday)
Platforms: Instagram, TikTok
Follower count: 2.4 M
Why they're successful:: Founder of #EffYourBeautyStandards, Tess delivers celebrity-level reach while retaining a grassroots tone. Her recent partnership with Mejuri jewellery recorded a 6.3 percent click-through rate, more than double the campaign average.
7. Chantè Burkett (@everythingcurvyandchic)
Platforms: Instagram, Blog
Follower count: 402 K
Why they're successful:: Chantè’s wardrobe-building tutorials generate unusually high save-to-reach ratios, useful for brands measuring content longevity over flash engagement.
8. Jazmine Rogers (@thatcurlytop)
Platforms: Instagram, TikTok
Follower count: 150 K
Why they're successful:: She merges ethical fashion with plus-size styling, giving sustainability-driven labels credibility inside a traditionally underserved segment.
9. Remi Bader (@remibader)
Platforms: TikTok, Instagram
Follower count: 2.1 M
Why they're successful:: Remi’s “realistic haul” videos prompted Victoria’s Secret to extend sizing to 4X in its flagship lines. Her influence on product development goes beyond marketing into merchandising decisions.
10. Kristine Thompson (@trendycurvy)
Platforms: Instagram, Blog
Follower count: 505 K
Why they're successful:: Kristine packages shoppable posts with SEO-rich blog guides. Useful for full-funnel attribution for brands that work with her.
11. Olivia Muenter (@oliviamuenter)
Platforms: Instagram, TikTok, Substack
Follower count: 103 K
Why they're successful:: Ex-Bustle editor Olivia brings an editorial voice senior marketers respect, often sparking B2B coverage that extends campaign value.
12. Sarah Chiwaya (@curvily)
Platforms: Instagram, Blog
Follower count: 152 K
Why they're successful:: Sarah’s #PlusSizePlease call-out drives collective pressure on retailers to expand sizing and brand collaborations gain built-in social proof.
13. Saucye West (@saucyewest)
Platforms: Instagram, Threads
Follower count: 82 K
Why they're successful:: As an activist-model representing super-fat and infinifat bodies, Saucye fills critical representation gaps. Brands investing in genuine inclusivity, not tokenism, win trust here.
14. Riley Hemson (@healthychick101)
Platforms: Instagram, TikTok
Follower count: 611 K
Why they're successful:: Riley breaks the false binary between fitness and fatness. Sportswear and wellness labels leverage her authority to reposition performance apparel for curvy athletes.
15. Nina Parker (@theninaparker)
Platforms: Instagram, TV
Follower count: 503 K
Why they're successful:: Nina designed the first plus-size line developed in-house at Macy’s. Her red-carpet credentials unlock mass-market and prestige collaborations alike.
Impact on the Fashion Industry
When Ashley Graham announced her partnership with JCPenney in April 2025, coverage in outlets such as People and Axios focused less on celebrity gloss and more on substance: the forthcoming line will run to size 30 and anchor JCPenney’s push to be “fashion for all.”
Brand-side data backs up the buzz. A 2024 peer-reviewed study of fashion ads found that showing plus- and straight-size models together boosts both brand attitude and purchase intention, with perceived warmth mediating the effect. In practice, that uplift arrives when campaigns feature creators whose bodies mirror the audience’s own experience. Scroll-stop rates rise, funnel friction falls, and the impact compounds when collaborations move from one-off posts to ongoing relationships. Think Savage x Fenty’s multi-season work with Alva Claire or Eloquii’s design studio powered by Gabi Gregg.
Senior marketers already know attention is a finite commodity. Creator-led assets outperform stock visuals on “scroll-stop” metrics, and authenticity drives lower-funnel moves. Plus-size creators, historically excluded, lean naturally toward enduring partnerships that build equity on both sides.
Breaking Stereotypes and Promoting Inclusivity
The marketing value does not stop at clicks. Each influencer listed above tackles harmful myths about health, desirability, and competence. Riley Hemson films workouts that normalise plus-size bodies in gyms; Saucye West’s #FatAndFree campaign reframes self-care as civic resistance; Olivia Muenter dissects diet-culture tropes in media headlines. These narratives upgrade brand positioning from inclusive to progressive.
Critically, creators police their own community. A label that approaches plus-size talent as box-ticking will face public scrutiny; one that funds authentic collaboration will benefit from credible brand defence.
Find Plus-Size Representation on Social Media with Collabstr
If your team is still sifting spreadsheets to identify talent, there is a faster route. Collabstr’s open marketplace hosts more than 170,000 vetted creators, with granular filters for audience size, vertical, and budget. The platform’s matching algorithm surfaces the right micro- and nano-influencers for authentic storytelling, while macro-influencers are a click away if you need instant reach.
Beyond discovery, Collabstr adds operational advantage. One-click tracking pulls Instagram, TikTok, and YouTube posts into a single dashboard; metrics refresh every 24 hours so performance data is never stale. Advanced analytics chart impressions and engagement over time, making it easy to prove ROI to finance teams, or iterate mid-flight if a creative angle over-performs. Reduced admin overhead means your strategists spend more time on ideas, less on invoices.
Ready to turn representation into revenue? Browse top plus-size influencers on Collabstr, shortlist candidates in minutes, and launch data-driven campaigns that speak to every body, everywhere.
Frequently Asked Questions
What are plus-size influencers?
They are curvy creators who build community around plus-size fashion on Instagram, TikTok, YouTube, and every blog about fashion you can think of. Whether a fashion blogger like Stephanie Yeboah, a plus-size model such as Paloma Elsesser, or a fitness coach like Riley Hemson, each one translates brand stories into body-positive conversations. Their feeds mix outfit inspiration, behind-the-scenes Insta Stories, and long-form posts that tackle body image and acceptance with credible nuance.
How do I brief a plus-size creator without being patronising?
Lead with strategy, not size. Share the campaign objective, the desired style or vibe, and any brand guardrails up front. Then invite the creator to suggest the outfit, bikini, or crop top looks that feel most authentic to their audience. Treat specifications about plus-size clothes—fit, fabric, extended sizing—as production logistics, the same way you would discuss lighting or hair. A confident, collaborative tone shows respect and keeps the work firmly in the professional lane.
How do we identify plus-size creators who best align with our brand and audience?
Start with the fundamentals: audience overlap, aesthetic fit, and prior sponsored-post performance. Then layer on community signals that matter to the audience. Look for engaged comment threads from plus-size women saying things like “I finally found these clothes in my size” or “Thanks for the inspiration.” Scan YouTube for honest try-ons from creators such as Chloe Elliott or Georgina Horne, check Instagram Reels from Callie Thorpe and Lauren Nicole for vibe compatibility, and listen to podcasts by voices like Kellie Brown for deeper brand-safety insight.
Which metrics matter most when evaluating a plus-size influencer partnership?
Align KPIs with intent. For reach, track view-through rate and unique accounts reached on Insta. For mid-funnel lift, measure saves, shares, and swipe-ups that lead to sizing-guide downloads. For revenue, combine link-click conversions with post-purchase surveys that ask, “Did you first see this product on a plus-size fashion account?”
How do we ensure our customer journey supports the interest a size-inclusive campaign will generate?
Before the first sponsored post goes live, audit every touchpoint. Confirm that plus-size clothes are stocked in core colours and hero styles, not hidden in a separate tab. Use real-world sizing charts, preferably with photos of plus-sizeladies from size 14 to 30. Train customer-service teams to handle questions about inseam, stretch, and return policy for larger garments. When shoppers move smoothly from Story swipe to checkout, the partnership with creators like Rosey, Sarah Chiwaya, or Yeboah feels authentic rather than performative.
