Instagram Reels is the hottest addition to Instagram since the platform added Stories back in 2016, and now Creators can make money by posting Reels to Instagram and Facebook.
Reels are short videos that can be up to 60 seconds in length, if this sounds similar to the type of content you’re used to on other platforms like TikTok, you’re not wrong. Instagram Reels is Facebook’s attempt at fighting back against TikTok, which is currently the fastest growing social media platform on the planet.
In an attempt to further their fight against TikTok, Facebook announced Instagram Reels play bonuses. This means that Facebook will pay users according to the number of plays they receive on their Facebook or Instagram Reels.
This is part of Instagram’s pledge to invest over $1 billion into creators on the platform. While there are a lot of platforms that have announced creator funds similar to this, Instagram’s pledge to invest $1 billion into creators makes it one of the larger creator funds we’ve seen.
What is Instagram Reels Play Bonus?
The Reels Play Bonus program allows creators to earn money by posting Instagram Reels. The amount of money you can earn is dependent on your niche and number of impressions, the payment rate is set by Instagram upon joining the program, so it’s different for everyone.
How to Earn Money From Instagram Reels
Currently, the Instagram and Facebook Reels Play bonus is only available to US users, but it is expected that this will open up to new markets in the near future, so sit tight if you’re not located in the US. It’s also not a bad idea to begin creating Reels right now regardless of your eligibility, the better your content, the more you’ll earn once you’re eligible.
Bonuses are paid out based on the views you receive on your Reels, and the bonus only begins to pay out on Reels that surpass 1,000 views over a 30-day period. The amount you are paid depends on a couple of factors, but before getting started, you will need to opt-in to the bonus program.
How to Join The Instagram Reels Play Bonus Program
You must first join the bonus program before you begin getting compensated for your Reels. If you’re not seeing any prompt to join, then it’s likely that Instagram has not yet invited you to the program and you’ll have to wait.
For those that are eligible, you will see that you’re eligible for the Instagram Reels Play bonus, and you’ll have 30-days to get started.
As you can see in the above screenshot, Instagram will walk you through joining the bonus program. Once you have joined the bonus program, you have 30 days to earn your bonus. Upon joining the bonus program, Instagram will give you the following details:
- Plays: This is the number of plays required on your Instagram reels throughout the 30 days of being in the bonus program in order for you to earn your max payout.
- Maximum Bonus: This is the maximum amount you can earn while participating in the Instagram Reels Play Bonus. You will only receive this amount if you hit your target number of plays.
- Deadline: This is the deadline for the bonus. Once you hit this date, the amount owed to you will be paid out and you will no longer be receiving a bonus for your reels.
How Much Can You Make With Instagram Reels?
The amount you can earn while in the Instagram Reels Play Bonus program depends on what Instagram is willing to pay you. The numbers are all over the place, and Instagram has not released how they decide what they will pay you.
Once you join the program, you will be given a target number of plays to hit with your reels content, and the maximum payout, this will differ from account to account.
For example, this creator was offered $8,500 to create Instagram reels, but he was required to get 9.28M views in order to receive the full payout.
Instagram is paying up to $8.5K for reels posts for the next month?! But look at the requirement views needed to make the full bag 😅 pic.twitter.com/ghMxng3Jd4— Miguel Lozada (@MLozada) October 29, 2021
It’s also important to note that the payout is not all or nothing. You don’t have to reach your target number of plays in order to get a payout. You may only receive half the number of plays required to get the maximum payout, but this just means you’ll receive half the payout from Instagram as well.
Is It Worth Creating Instagram Reels?
While the payout for creating Instagram reels may not be life-changing, you could also take advantage of multiple creator funds by cross-posting your content to YouTube Shorts, TikTok, and Instagram. Be sure to take advantage of posting at the right time to ensure maximum success.
Creating Instagram reels could also help you build an audience that you’re able to monetize through brand deals. Once you’ve built up an audience of a thousand people or more, consider joining an influencer marketplace to find opportunities to further monetize your brand on Instagram.