With over 1 billion monthly active users and a reach potential of 11.8% of the world’s over-18 population, it’s a no-brainer that TikTok should be on every digital marketer’s radar by now. But how do businesses effectively advertise on the platform?
Understanding what music, sounds, and concepts are trending or about to trend on TikTok is critical for advertising success. The TikTok Creative Center is a tool that aims to inform your business about these exact variables.
With this knowledge, your marketers can bring an informed edge to creating ads and organic content for your brand. The TikTok creative center also serves as an excellent source of inspiration for those that are partaking in influencer marketing. Utilizing an influencer marketing tool like Collabstr alongside the TikTok Creative Center can put you far ahead of your competition.
In this article, we’ll deep dive into what the TikTok Creative Centre is and how you can use it to discover key trends and inspiration.
What is the TikTok Creative Center?
The TikTok Creative Center is a free resource for anyone with a TikTok Business account. The platform aims to guide and inspire businesses looking to advertise on TikTok effectively. The TikTok Creative Center is an excellent resource for discovering video and music trends, as well as inspiration for your TikTok ads.
The creative center provides users with data-based breakdowns of current trends according to industry, advert objectives, and audience demographics. Users are also shown relevant top-performing ads alongside their insights. This helps to communicate what ads are currently appealing to target audiences.
Why Should Your Business Use the TikTok Creative Center?
Keeps you up to date with high-performing trends
According to data research groups, Flamingo Insights and MCR Data, 61% of TikTokers like a brand more if they participate in TikTok trends. A further 68% claim they remember a brand better if they use popular songs in their videos.
So, what does this mean for digital marketers?
It means to leverage the full power of TikTok’s brand visibility potential, they need to keep up with the trends relevant to their industry. The TikTok Creative Center helps your brand do just that by allowing you to search for trending songs, sounds, hashtags, video concepts, and creators in your region.
Get Inspiration for Your TikTok Ads
The ‘Top Ads’ section of the TikTok Creative Center displays TikTok’s current top-performing ads in any region, industry, or ad objective. TikTok Creative Center provides you with ad examples, alongside a breakdown of their insights. These insights also include the ads’ ‘most valuable frame’, which pinpoints the moment an ad encouraged the most engagement from viewers.
By using these examples and their insights to inspire and inform your campaign strategies, your business will have a higher chance of appealing to your target audience and maximizing your ROIs.
Provides You With TikTok-Specific Creative Tools
The TikTok Creative Center not only helps you figure out what’s trending but also helps you create participating content.
With access to:
Video editor tools
Ready-to-go video templates
A license-free audio library
Smart text - a tool that generates ad copy based on your keywords, industry, and language
Your brand can be well on its way to creating your next high-performing ad.
How Can I Use the TikTok Creative Center to Find Audio Trends?
Once you’ve set up your TikTok for Business account, you can use the TikTok Creative Center.
1. Navigate to the Trend Intelligence tab
The ‘Trend Intelligence’ tab is in the top right-hand corner of your screen. Click on the tab and then navigate to ‘Songs’.
2. Browse the top trending songs
On this page, you’ll be faced with a curated list of TikTok’s trending Top 100 songs.
This list will change depending on the time frame you specify in the top left-hand drop-down menu, and whether you want ‘Popular’ or ‘Breakout’ songs to be displayed.
Alternatively, you can search for a specific song, artist, or theme in the search bar.
3. Look at the songs’ analytics
When you’ve found a song you’re interested in, learn more about it by pressing ‘See analytics’.
Note that any listed song with ‘Approved for business use’ underneath its title is a part of the TikTok Creator Center’s audio library.
In this tab, you’ll be shown a line graph of the song’s popularity over the course of a month. TikTok will also specify how long the song has been trending in your country, and how the song is currently performing in the context of its trending lifetime.
You’ll then be shown the song’s audience insights. This includes age demographics and the top affiliated trending topics of the TikTok videos currently using the song.
Next, you’ll be shown the top five regions the sound is currently trending in.
This information should help you better evaluate if the song will continue to trend in your target regions. You’ll also be able to find out if it’s being used within your target audience age range, and for topics relatable to your brand.
4. Find inspiration in ‘related videos'
Once you’ve found a song you think your brand may like to use, navigate to the ‘See related videos’ button in the top right-hand corner of the screen.
Here, you’ll be taken to the top trending TikTok videos in your region that are using this sound.
Within these videos, you can find content inspiration for your adverts. Find examples that caught your attention, and think about how you can communicate your brand's messaging with a similar idea or format.
How Can I Use the TikTok Creative Center to Find Video Trends?
1. Navigate to the Trend Intelligence tab
The ‘Trend Intelligence’ tab is in the top right-hand corner of your screen. Click on the tab and then navigate to ‘TikTok Videos’.
2. Filter the trending results and browse
On this page, you’ll be faced with an extensive display of TikTok’s trending videos — AKA the TikTok Ads Library.
This list will change depending on the time frame you specify in the top left-hand drop-down menu (last 7 days or 30 days). It will also change depending on which insight you want to see trending videos for. You can choose your filtering insight in the drop-down menu in the right-hand corner, as seen in the below image.
Choose the insight that best matches your campaign’s objective to make the results as relevant to your needs as possible.
3. Find your inspiration through related videos
Now it’s time to browse through the video results and find videos you think relate to your brand and its objectives. For each video you choose to watch, TikTok will provide ‘related videos’, so you can start to draw similarities and comparisons.
Some questions you can ask include:
How have the trending videos I liked incorporated sound and music?
Have the videos used text?
How have the videos used different camera angles?
What do I like about the product placement?
How many videos have used an established content creator?
How do I use the Creative Center to Analyze Competitor Ads?
A great way to understand what’s already working in your industry’s e-commerce advertising space is by looking at your competitors. What are they doing? Is it working? How are they doing it?
The Creative Center’s Top Ads Dashboard allows you to find trending advertisements according to a number of insight variables. Alternatively, you can search for specific brands or product keywords to narrow down the results. Alongside the videos, you’ll also be given the ads’ insights, so you can see exactly how these adverts performed well.
1. Navigate to ‘Campaign Intelligence’
The ‘Campaign Inspiration’ tab is in the top right-hand corner of your screen. Click on the tab and then navigate to the ‘Top Ads Dashboard’.
2. Find Top Ads Relevant to Your Brand
On this page, you’ll be shown the current highest-performing ads on TikTok. You can use the filters to search for adverts in specific:
Or, adverts that performed well according to:
Alternatively, you can search for specific brands or product keywords.
3. Find Top Ads Relevant to Your Brand
Let’s use an example here. Imagine you’re a beauty brand that wants to create a campaign advertising a new skincare product. Your campaign objective is to maximize conversion.
You want to find out what skincare ads are currently performing the best in your region for conversion.
4. Analyze the Top Ads’ Performance
Now that you’ve found top ads specific to your goals, you can start identifying how competitors perform in this space. More importantly, you can view the Top Ad’s analytics.
The ‘Most valuable frame’ metric specifies where engagement occurred throughout the ad’s timeline. This means you can pinpoint precisely when viewers were most likely to decide they wanted to try the product.
With this information, your brand can draw inspiration and start to shape your creative ideations for new campaigns.
Creating Your TikTok Ads
A great way to approach the creation of your ad is by pairing the right trends with the right influencer collaboration. According to studies, consumers are 27% more likely to recall ads that include a TikTok content creator. This is because choosing the right type of influencer to collaborate on your new campaign gives your ads authority with your target audience.
Using an influencer marketplace platform like Collabstr, you’ll be able to narrow down and find the most appropriate content creators for your brand. Find, analyze, negotiate and pay your chosen influencers all in one place, and be guaranteed high-quality, targeted content.
Ready to Find Trends and Inspire Your Next TikTok Ad?
By leveraging the full power of the TikTok Creative Center, your brand can stay relevant and relatable on the world’s 6th most used app. Stay on top of audio and video trends to get in front of more eyeballs while analyzing your competitor’s top-performing ads to become creatively inspired.
By collaborating with TikTok-specific content creators through a platform like Collabstr, you can elevate your ideas to a new level. It’s quick, easy, and guarantees quality content every time. Try Collabstr for free now!