The Latest Trends & Best Practices in Influencer Marketing
Influencer Platforms: How to Choose The Right One for Your Business
The influencer marketing platform market is expected to reach a staggering US $24 billion in 2024. The majority of companies using influencer marketing plan to increase their budgets and almost 90% of marketers say that influencer marketing provides the best ROI. So, it's not surprising …
The State of Youtube Influencer Marketing in 2020
Influencer marketing has become the driving force of revenue growth among YouTube content creators. More than 1,300 brands are paying YouTubers to sponsor their products, with some of them spending millions of dollars on their promotions. With a large percentage of the world's population spending …
Why Micro-Influencers Are Outshining Celebrities And How To Harness Their Power
If you are in the world of digital marketing or run a small business, you might have come across the term micro-influencer quite often recently. In fact, over the last few years, influencers have grown to be vital components of key marketing strategies and have …
Micro-Influencers - The Most Powerful Addition to Your Marketing Strategy
A primary goal for most businesses is to find new ways to reach their intended audience. This often includes trying out various marketing strategies in order to reach a wider range of people. For example, a business might split their marketing budget between Facebook ads …
How COVID-19 Will Change Influencer Marketing
The global pandemic has changed the way we live and think, affecting marketing at its core. As more retailers and businesses start to reopen, it’s important to understand key trends to determine how your brand can be successful moving forward. Over the last few months, …
10 Brands that Spend the Most on Instagram Influencers
With brands in the US and Canada spending a total of $1.9 billion on influencer marketing in 2019, many companies have incorporated influencers into their marketing strategy. That being said, the industry is still very new in the grand scheme of things, and there’s definitely …
How to Run a Successful Influencer Marketing Campaign in 6 Steps
In this article, you’ll learn six key steps to running a successful influencer marketing campaign. 1. Create a Campaign Brief When running an influencer campaign you want to be organized and have a plan. While your campaign brief may differ, a good base will include …
How to Get Shoutouts for Your Brand on Instagram
Gone are the days of traditional marketing and advertising, where consumers instilled much more trust in brands that they saw on their television screen. Decades of pop-up ads and false advertising has made consumers understandably distrusting when it comes to paid advertisements from brands, so …
The Best Time to Invest in Influencer Marketing is Now
Coronavirus has brought the marketing industry to a halt. Productions have been postponed or cancelled and Marketing budgets have been slashed. The traditional way of doing things no longer works, which means that this is the perfect time to invest in influencer marketing. In terms …
How To Find Influencers For Your Brand
Peer recommendations are playing a much larger role in purchasing decisions and, consequently, the pertinence of influencer marketing is growing. Given the importance of peer recommendations and the popularity of social media, a commonly asked question among marketers is: How do we find influencers for …
7 Examples of Influencer Marketing during COVID-19
While the world’s economies struggle with the realization of an imminent financial crisis, businesses everywhere are still trying to survive here and now. You would assume that in such extraordinary circumstances, influencer marketing should be dead. However, that’s not the case. Many brands are indeed …
Affordable Influencer Marketing Strategies in 2024
It’s always fascinating to study companies like HiSmile Teeth, who started off with a low marketing budget but managed to build their multi-million-dollar empire by leveraging micro-influencers on Instagram. There's no doubt the landscape has changed since 2017 when HiSmile initially began making waves on …
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