The Latest Trends & Best Practices in Influencer Marketing
ROAS vs ROI: One Influencer Campaign, Three Different Answers
ROAS vs ROI comes down to one cost: what the product cost to make and ship. ROAS, return on ad spend, is revenue divided by what you spent. ROI, return on investment, is profit divided by what you spent, and profit is what is left …
Verified Collabstr Creators Average 5.7% Engagement, so What Is a Good Engagement Rate?
If you are sizing up a creator before you hire, this guide shows what engagement rate is typical by platform and format, how to calculate one and how to judge the rate a creator gives you. Key Takeaways • A good engagement rate is at …
Influencer Negotiation Starts With the Collaboration Request
If you are the brand answering a creator's quote, this guide covers what to put in the request, how prices move and what you can trade besides price. Key Takeaways • A complete collaboration request settles scope, timeline, usage, price and product up front, so …
AI Influencer Marketing: What Brands Pay and Where AI Creators Work
If you are deciding whether to hire an AI creator, this guide covers how common they are, which niches they work in, what brands paid for them and what to put in the brief. Key Takeaways • AI-flagged creators made up 0.13% of the live …
What Twitch Influencer Marketing Costs Next to YouTube Gaming
Twitch influencer marketing pays gaming streamers to feature a brand in live broadcasts, channel panels and the clips cut from them. This guide covers what gaming creators were paid on Twitch and YouTube, how far Twitch rates moved, which creators a brand can hire and …
Snapchat Influencer Marketing: How to Hire Snapchat Creators Using Snap's Own Metrics
If you sell to Gen Z or Millennials and want to add Snapchat influencer marketing to your plan, this guide covers who uses Snapchat, how to find and hire creators, how to judge them with the metrics Snap uses, and how to pay them. Key …
Build Your Influencer Marketing Spreadsheet Around the Hire
If you are tracking creators in a spreadsheet, this guide gives you the tab structure, the formulas and the dropdown values to copy. Key Takeaways • A tracking sheet earns its place when it answers three questions without a search through messages: who did we …
Performance-Based Influencer Marketing: Base Pay Plus Upside
Performance-based influencer marketing ties some or all of a creator's pay to results, such as sales, views or ad performance, instead of paying one flat fee per post. In Collabstr's data, every campaign includes base pay, and 7% of the campaigns Collabstr can see name …
How to Run a UGC Campaign, From Brief to Payout
A UGC campaign is a campaign that collects user-generated content (UGC), the photos, videos and reviews made by customers or creators instead of your brand team. This guide covers the paid version: you hire creators to make content your brand can post and run as …
Good Influencer Onboarding Starts With a Deadline on Record
If you hire creators and then manage the work, this guide is your checklist for the days between the hire and the first approved post. Key Takeaways • In 42% of completed collaborations, no deadline was recorded (Collabstr platform data, July 2026). Set the draft …
Let Influencer Marketing Automation Run the Logistics and Keep Your Team on the Decisions
If your team runs several campaigns at once, this guide shows which steps to automate, which to keep human and where the time actually goes. Key Takeaways • When you publish a campaign on Collabstr, matching creators are invited to apply to it automatically. Of …
Influencer Marketing Measurement Starts With Choosing the Metric
If you are a brand, this guide shows how to pick the metric you will judge creators on, and what to measure at each stage of a campaign. If you are a creator, it shows what brands will be measuring your posts against. Key Takeaways …
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