The Latest Trends & Best Practices in Influencer Marketing
Influencer Pay Comes Down to Five Checks Before You Book
Influencer pay has no standard rate card: two creators with similar audiences can quote very different amounts. This guide covers five checks to price any deal before you book, from what deals cost to influencer CPM, the price per 1,000 views you set as your …
Influencer Vetting Means Checking That a Creator Is Real and Will Deliver
Say a skincare brand books three creators for a March 1 launch. All three have real followers. One never answers the brief, one backs out a week later, and only one films on time. The brand checked that each creator was real, and skipped the …
Travel Influencer Marketing Just Entered the Top Five Niches Brands Search For
Say a 40-room hotel wants more summer bookings. It pays a local creator a hypothetical $250, adds two free nights, and asks for one Reel and three Stories within a week of the stay, each with a booking code. Two weeks later, the hotel counts …
Fitness Influencer Marketing Is Growing, With Brand Searches Up 76% in a Year
Say a protein bar brand wants three short videos it can run as Instagram ads for an April 1 launch. It posts the campaign in early March and lists the claims creators may make about protein and energy. Brand searches for fitness creators grew 76% …
Fashion Influencer Marketing Is One of the Most-Searched and Most Affordable Niches
Say a denim brand has $2,000 and four weeks to launch a new fit. At a hypothetical $200 per creator, that budget covers 10 try-on videos. Instead of betting it all on one large creator, the brand shortlists 20 creators who already wear its style, …
UGC More Than Doubled Its Share of Creator Marketing Campaigns on Collabstr
Say a coffee brand has $2,500 to spend with creators this quarter. It pays four creators $250 each to post about its new cold brew on their own accounts. It pays six more $250 each for short videos it will run as its own Instagram …
Every Paid Collaboration Needs a Disclosure: The FTC Influencer Guidelines for Brands
Say a skincare brand pays a creator $400 for a TikTok video and adds a 10% discount code. The creator posts the video with #ad buried among 20 hashtags at the end of the caption, and says nothing about the code. That post is likely …
Snap has partnered with Collabstr!
Brands can now work with Snapchat creators on Collabstr to reach Gen Z and Millennials Brands can now search, hire, and manage Snapchat creators on Collabstr, with over 25% of its 1M+ creators ready to work. Creator profiles carry Snap's own metrics: views, average view …
Why Influencer Gifting Goes Quiet, and What Actually Works
Key Takeaways Influencer gifting means sending a creator free product hoping they post. The problem is in the word hoping. There is no obligation, so a lot of gifted product turns into silence. The fix isn't a better pitch. It is to pay for the …
Influencer Marketing Examples: What Brands Actually Run, With the Numbers
Key Takeaways Most influencer marketing examples you find online are famous, big-budget campaigns you can't repeat. The useful examples are the repeatable shapes a normal brand can run. The most common example isn't a celebrity post. In our 2026 report, UGC made for ads is …
11 Influencer Marketing Trends to Watch in 2026
Influencer marketing has shifted in recent years from large-scale celebrity endorsements to authentic creator partnerships. In 2026, those trends continue as brands focus on launching smaller engagements with trusted creators and prioritizing measurable results over follower counts. Micro and niche creators are playing a bigger …
The Rise of the Neighborhood Influencer
The old influencer marketing playbook is over. For years, brands and businesses of all sizes have bought into the conventional wisdom: Engage an influencer with a large follower count, the highest reach, and semi-decent engagement metrics. The ROI may be fuzzy but…hey, brand awareness, right? …
Where Brands and Creators Connect
Brands hire creators directly on Collabstr for scroll-stopping UGC. Join millions of brands and creators collaborating today.
Get Started for Free
Get Paid to Work With Brands
Get discovered by 560,000+ brands on Collabstr. Set your own rates and receive offers directly.
Trusted by teams at
Already have an account? Log in
