Top 100 Beauty Influencers on Instagram to Follow and Get Inspired From

Beauty influencers have transformed the beauty industry, setting trends, shaping consumer choices, and redefining standards with their expertise, creativity, and authenticity. From inspiring makeup tutorials and detailed product reviews to sharing skincare secrets and beauty hacks, these influencers create content that resonates with millions. 

Whether you’re part of a beauty brand looking to collaborate with top influencers or a beauty enthusiast searching for fresh makeup ideas and tips, this guide showcases the top 100 beauty influencers on Instagram you need to follow. Get ready to dive into a curated list featuring makeup artists, skincare experts, beauty bloggers, and niche creators who continue to lead the influencer market. Follow these influencers for endless beauty inspiration.

The Rise of Beauty Influencers

Instagram has emerged as a powerhouse in the beauty industry by providing a visual platform for creators to share makeup tutorials, product reviews, and behind-the-scenes beauty tips. Over the years, influencers have gained popularity for their authenticity, expertise, and relatability—qualities that traditional beauty marketing often lacks. Early adopters set the stage with genuine content that resonated with followers, and today, icons like James Charles and Jaclyn Hill have turned beauty into a dynamic art form.

Impact of Beauty Influencers on the Industry

Beauty influencers drive consumer trends and purchasing decisions by offering authentic advice and creative content. Major beauty brands, such as Fenty Beauty and Glossier, leverage these influencers to reach targeted audiences, boost brand awareness, and drive engagement through innovative collaborations. With an emphasis on transparency and inclusivity, influencers are now at the forefront of promoting clean beauty, personalized skincare recommendations, and trending makeup looks.

Spotlight on 100 Top Beauty Influencers to Follow

Below is our curated list of the top 100 beauty influencers on Instagram. Click on each handle to visit their profile and get inspired by their content. (For each influencer, a picture of their Instagram profile is shown on our website.)

1. James Charles – @jamescharles

With over 25M followers, James Charles has revolutionized makeup artistry with his bold tutorials and innovative makeup looks.

2. Becky G – @iambeckyg

Known for her dynamic style and versatile beauty content, Becky G inspires millions with her creative makeup and lifestyle posts.

3. Jaclyn Hill – @jaclynhill

A trusted makeup artist with 7M+ followers, Jaclyn Hill is celebrated for her detailed product reviews and transformative makeup tutorials.

4. Lauren Conrad – @laurenconrad

Lauren Conrad shares her elegant beauty and lifestyle content with a devoted following, offering tips on makeup, skincare, and fashion.

5. Nikita Dragun – @nikita_dragun

With an edgy and bold aesthetic, Nikita Dragun captivates her 8M+ followers through innovative makeup looks and empowering beauty messages.

6. Huda Kattan – @huda

Founder of Huda Beauty, Huda Kattan’s expertise and business acumen have earned her a massive following, making her one of the most influential figures in cosmetic marketing.

7. Jackie Aina – @jackieaina

Jackie Aina is renowned for her advocacy in beauty and diversity, offering honest product reviews and makeup tips that resonate with millions.

8. NikkieTutorials – @nikkietutorials

A pioneer in the makeup influencer space, NikkieTutorials captivates her 14M+ followers with professional-level tutorials and transformative beauty content.

9. Tati Westbrook – @tati

Tati Westbrook shares in-depth product reviews and beauty tips with her loyal audience, making her a go-to source for makeup advice.

10. Michelle Phan – @michellephan

A trailblazer in beauty content creation, Michelle Phan’s innovative makeup tutorials and creative storytelling continue to inspire millions.

11. Jeffree Star – @jeffreestar

Known for his high-production makeup videos and bold personality, Jeffree Star is a controversial yet influential beauty guru.

12. Manny Mua – @mannymua733

Manny Mua’s dynamic makeup tutorials and engaging personality have earned him a devoted following and a significant presence in the influencer market.

13. Bretman Rock – @bretmanrock

Bretman Rock combines humor with makeup artistry, captivating an 18M+ follower base with his fun, unapologetic style.

14. Desi Perkins – @desiperkins

Desi Perkins shares stunning makeup looks and beauty tutorials, making her a favorite among cosmetic enthusiasts and top beauty brands alike.

15. Patrick Starrr – @patrickstarrr

Patrick Starrr’s energetic makeup tutorials and inspiring transformation stories have made him a standout creator in the beauty industry.

16. Carli Bybel – @carlibybel

Carli Bybel is known for her approachable beauty tips and elegant makeup tutorials, inspiring her audience to experiment with new looks.

17. Chloe Morello – @chloemorello

Chloe Morello captivates her followers with her fresh, natural makeup looks and relatable beauty tips that focus on skincare and wellness.

18. Zoella – @zoella

Zoella’s blend of beauty, fashion, and lifestyle content has earned her a loyal following, making her an influential beauty blogger on Instagram.

19. KathleenLights – @kathleenlights

KathleenLights is known for her honest product reviews and innovative makeup tutorials that help her audience navigate the world of cosmetic beauty.

20. Samantha Ravndahl – @ssssamantharavndahl

With a focus on bold and creative makeup looks, Samantha Ravndahl continues to inspire her 1M+ followers with her unique aesthetic and engaging tutorials.

21. Nyma Tang – @nymatang

Nyma Tang uses her platform to promote inclusivity and diversity in beauty, sharing makeup tutorials and beauty tips that empower her audience.

22. RawBeautyKristi – @rawbeautykristi

RawBeautyKristi is celebrated for her dynamic makeup transformations and in-depth product reviews that resonate with a dedicated community.

23. Allana Davison – @allanadavison

Allana Davison shares creative makeup looks and beauty inspiration with her engaged followers, establishing herself as a rising star in the influencer market.

24. Pixiwoo – @pixiwootv

Pixiwoo, the duo behind innovative makeup tutorials, continues to educate and inspire with their professional techniques and relatable content.

25. James Welsh – @jameswlsh

James Welsh offers expert skincare advice and product reviews, helping his audience achieve a healthy, glowing complexion.

26. Shani Grimmond – @shanigrimmond

Shani Grimmond provides detailed makeup tutorials and honest reviews that empower her audience to make informed cosmetic choices.

27. Samantha Maria – @samanthamaria

Samantha Maria’s vibrant beauty and lifestyle content inspires her followers to experiment with bold makeup looks and trendy hairstyles.

28. Marianna Hewitt – @marianna_hewitt

Marianna Hewitt combines beauty, skincare, and lifestyle content, offering valuable tips that have made her a trusted voice in the beauty industry.

29. Chriselle Lim – @chrisellelim

Chriselle Lim shares sophisticated beauty and fashion content that resonates with a stylish, trend-focused audience.

30. Dulce Candy – @dulcecandy

Dulce Candy’s creative makeup looks and vibrant tutorials have earned her a reputation as one of the top beauty influencers on Instagram.

31. Negin Mirsalehi – @negin_mirsalehi

Negin Mirsalehi’s sleek, modern beauty content and fashion-forward aesthetic continue to inspire millions of followers around the world.

32. Caroline Hirons – @carolinehirons

A skincare expert, Caroline Hirons offers honest advice and product recommendations, helping her audience navigate the complexities of beauty routines.

33. Renee Rouleau – @reneerouleau

Renee Rouleau provides practical skincare tips and product reviews, making her a reliable source for beauty advice.

34. Susan Yara – @susanyara

Susan Yara’s engaging content and in-depth product reviews have made her a trusted influencer in the skincare and beauty space.

35. Hyram Yarbro – @skincarebyhyram

Hyram Yarbro is renowned for his straightforward skincare advice and reviews that help his 7M+ followers achieve healthy, radiant skin.

36. MakeupByMario – @makeupbymario

Mario Dedivanovic, known as MakeupByMario, is a celebrity makeup artist whose transformative looks have influenced countless makeup tutorials.

37. Lisa Eldridge – @lisaeldridgemakeup

Lisa Eldridge’s refined makeup artistry and timeless beauty advice continue to captivate her audience of beauty enthusiasts and aspiring makeup artists.

38. Pat McGrath – @patmcgrathreal

Pat McGrath is a legendary makeup artist and founder of Pat McGrath Labs, celebrated for her innovative techniques and trend-setting cosmetic products.

39. Amra Olevic – @amrezy

Amra Olevic’s bold and creative makeup looks have earned her a prominent place among top beauty influencers, inspiring her followers with daring transformations.

40. Kylie Jenner – @kyliejenner

As the founder of Kylie Cosmetics, Kylie Jenner’s influence spans the beauty industry, and her stunning makeup looks have garnered her millions of followers worldwide.

41. Bella Hadid – @bellahadid

Bella Hadid’s effortlessly chic style and beauty-forward content continue to inspire trends in both fashion and cosmetics.

42. Gigi Hadid – @gigihadid

Gigi Hadid blends beauty and fashion seamlessly, influencing millions with her impeccable style and makeup looks.

43. Selena Gomez – @selenagomez

A global icon, Selena Gomez uses her platform to promote beauty products and share personal skincare tips with her dedicated audience.

44. Kourtney Kardashian – @kourtneykardashian

Kourtney Kardashian’s beauty and lifestyle content reflects a commitment to healthy living and natural makeup, resonating with fans seeking authenticity.

45. Kim Kardashian – @kimkardashian

Kim Kardashian is a powerhouse in the beauty industry, known for her bold makeup looks and influential beauty brand collaborations.

46. Zoë Sugg – @zoesugg

Zoë Sugg’s engaging blend of beauty, lifestyle, and personal storytelling has earned her a loyal following, inspiring millions with her creative content.

47. Shayla Mitchell – @shaylamitchell

A rising star in beauty and lifestyle, Shayla Mitchell captivates her audience with her fresh makeup tutorials and authentic style.

48. Guy Tang – @guytang

Guy Tang is known for his vibrant hair color transformations and artistic approach to beauty, making him a standout creator in the influencer market.

49. Chris Appleton – @chrisappleton1

Celebrity hair stylist Chris Appleton shares stunning transformations and behind-the-scenes beauty content that inspire his followers.

50. Jen Atkin – @jenatkinhair

Renowned hair stylist and founder of OUAI, Jen Atkin’s flawless beauty tips and hair tutorials have made her a go-to influencer for style inspiration.

51. Aimee Song – @aimeesong

Aimee Song combines fashion and beauty effortlessly, inspiring her audience with chic makeup looks and lifestyle tips.

52. Eva Chen – @evachen212

Eva Chen’s creative approach to beauty and fashion content has established her as an influential voice on Instagram, driving trends across social media.

53. Caroline Receveur – @carolinereceveur

French beauty and lifestyle influencer Caroline Receveur captivates her audience with elegant makeup tutorials and refined beauty tips.

54. Camila Coelho – @camilacoelho

Camila Coelho’s vibrant makeup tutorials and fashion-forward beauty tips continue to inspire her global audience.

55. Lilly Singh – @lilly

Lilly Singh blends humor with beauty content, offering a unique perspective that resonates with followers and expands her influence beyond traditional makeup tutorials.

56. Liah Yoo – @liahyoo

Skincare expert Liah Yoo delivers honest product reviews and innovative beauty tips, helping her audience achieve healthy, glowing skin.

57. Dr. Dennis Gross – @drdennisgross

A trusted name in skincare, Dr. Dennis Gross shares expert advice and product insights that empower his followers to take control of their beauty routines.

58. Kelli Marissa – @kellimarissa

Kelli Marissa offers creative makeup tutorials and engaging beauty content that inspires her dedicated audience of followers.

59. Patricia Bright – @thepatriciabright

Patricia Bright blends beauty, fashion, and lifestyle content, influencing her audience with her authentic approach and stylish makeup looks.

60. Sincerely Jules (Julie Sarinana) – @sincerelyjules

Sincerely Jules captivates millions with her laid-back beauty style and effortlessly chic makeup tips.

61. Chiara Ferragni – @chiaraferragni

Chiara Ferragni is a global icon in fashion and beauty, whose trendsetting style and makeup artistry have redefined influencer marketing.

62. Olivia Palermo – @oliviapalermo

Olivia Palermo’s polished beauty and fashion content inspire her audience with sophisticated makeup looks and lifestyle tips.

63. Nadia Aboulhosn – @nadiaaboulhosn

Nadia Aboulhosn offers bold and innovative beauty content, influencing trends with her fearless makeup looks and creative style.

64. Caroline Daur – @carodaur

Caroline Daur’s vibrant beauty and lifestyle posts have made her a favorite among fans seeking inspiration in makeup and fashion.

65. Valentina Ferragni – @valentinaferragni

Valentina Ferragni continues the Ferragni legacy with her chic beauty tutorials and lifestyle content, captivating a diverse demographic.

66. Emily Schuman – @emilyschuman

Emily Schuman’s engaging beauty and lifestyle content offers practical makeup tips and elegant styling advice for everyday glamour.

67. Nicole Warne – @nicolewarne

Nicole Warne’s blend of travel, fashion, and beauty content inspires her audience with creative makeup looks and trend-forward style.

68. Paola Alberdi – @paolaalberdi

Paola Alberdi offers fresh, innovative beauty tutorials that resonate with her followers, establishing her as a rising star in the influencer market.

69. Vivi Reinhardt – @vivireinhardt

Vivi Reinhardt captivates her audience with her bold makeup looks and dynamic beauty tutorials, making her an influential beauty creator.

70. Lovelypepa (Alexandra Pereira) – @lovelypepa

Alexandra Pereira, known as Lovelypepa, shares a mix of beauty, fashion, and lifestyle content that inspires her loyal community with creative makeup ideas.

71. Sazan Hendrix – @sazan

Sazan Hendrix’s authentic approach to beauty and lifestyle content has made her a trusted collaborator among top beauty brands.

72. Lauren Burnham – @laurenburnham

Lauren Burnham delivers inspiring makeup tutorials and beauty tips, empowering her audience with practical advice and creative content.

73. Mariah Leonard – @mariahleonard

Mariah Leonard’s innovative makeup looks and engaging product reviews continue to captivate and inspire her followers.

74. Alexis Ren – @alexisren

Alexis Ren blends beauty and lifestyle content with a fresh, youthful perspective that resonates with a diverse target audience.

75. Leandra Medine – @leandramcohen

Leandra Medine shares witty, relatable beauty and fashion content, inspiring her followers with her unique take on trends and style.

76. Sona Gasparian – @sonagasparian

Sona Gasparian is known for her bold makeup tutorials and empowering beauty tips that help her audience experiment with daring looks.

77. Megan Ellaby – @meganellaby

Megan Ellaby offers a mix of beauty and lifestyle content, delivering relatable makeup tutorials that resonate with her growing follower base.

78. Poppy Jamie – @poppyjamie

Poppy Jamie captivates her audience with vibrant, creative beauty content and engaging makeup tutorials that spark inspiration.

79. Jessie Paul – @jessiepaul

Jessie Paul’s authentic beauty content and in-depth product reviews have made her a trusted name among makeup enthusiasts.

80. Brittany Xavier – @brittanyxavier

Brittany Xavier’s elegant approach to beauty and lifestyle content inspires her audience with sophisticated makeup looks and practical tips.

81. Grace Beverley – @gracebeverley

Grace Beverley offers a unique blend of fitness, beauty, and lifestyle content, empowering her followers with versatile makeup tips and inspirational posts.

82. Jessica Wang – @jessicawang

Jessica Wang’s innovative beauty and fashion content, combined with her creative makeup tutorials, captivates a diverse and engaged audience.

83. Coco Rocha – @cocorocha

Model and beauty influencer Coco Rocha inspires with her stunning makeup looks and on-trend beauty content that sets new standards in the industry.

84. Chiara Ferragni – @chiaraferragni

Chiara Ferragni remains a global icon whose innovative beauty content and trendsetting makeup looks continue to influence millions worldwide.

85. Olivia Palermo – @oliviapalermo

Olivia Palermo shares sophisticated beauty and lifestyle content that inspires her audience with refined makeup tips and stylish looks.

86. Nadia Aboulhosn – @nadiaaboulhosn

Nadia Aboulhosn’s bold and creative beauty content pushes the envelope, making her a key influencer in setting new makeup trends.

87. Caroline Daur – @carodaur

Caroline Daur’s fresh and vibrant content bridges beauty and fashion, inspiring her followers with innovative makeup tutorials and style advice.

88. Valentina Ferragni – @valentinaferragni

Valentina Ferragni captivates her audience with a blend of beauty, fashion, and lifestyle content that is both trendy and aspirational.

89. Emily Schuman – @emilyschuman

Emily Schuman’s practical beauty tips and elegant makeup tutorials continue to influence her loyal audience across social media.

90. Nicole Warne – @nicolewarne

Nicole Warne’s creative and inspirational beauty content has set her apart as one of the most influential voices in the digital beauty space.

91. Paola Alberdi – @paolaalberdi

Paola Alberdi delivers fresh and innovative beauty tutorials that inspire her followers to experiment with new makeup looks.

92. Vivi Reinhardt – @vivireinhardt

Vivi Reinhardt’s bold and dynamic beauty content continues to push boundaries, inspiring her audience with creative makeup techniques.

93. Lovelypepa (Alexandra Pereira) – @lovelypepa

Known for her chic lifestyle and beauty content, Alexandra Pereira’s inspiring makeup tutorials resonate with a diverse global audience.

94. Sazan Hendrix – @sazan

Sazan Hendrix’s authentic approach to beauty and lifestyle has earned her a dedicated following, making her a trusted collaborator for top beauty brands.

95. Lauren Burnham – @laurenburnham

Lauren Burnham shares practical makeup tutorials and innovative beauty tips that empower her followers to experiment with new styles.

96. Mariah Leonard – @mariahleonard

Mariah Leonard’s creative makeup looks and engaging product reviews continue to captivate her audience and set trends in the influencer market.

97. Alexis Ren – @alexisren

Alexis Ren’s blend of lifestyle and beauty content, along with her effortless makeup tutorials, resonates with a young and diverse audience.

98. Leandra Medine – @leandramcohen

Leandra Medine’s witty and relatable beauty content has influenced countless makeup enthusiasts, inspiring them to embrace bold and innovative styles.

99. Sona Gasparian – @sonagasparian

Sona Gasparian’s fearless makeup tutorials and daring beauty looks have earned her a reputation as a trendsetter in the beauty community.

100. Megan Batoon – @meganbatoon

Megan Batoon’s energetic dance videos and engaging beauty content create a unique blend of entertainment and makeup inspiration that captivates her followers.

Find Beauty Influencers to Work With

If you’re a brand looking to collaborate with top beauty influencers on Instagram, explore Collabstr. Collabstr is the ultimate marketplace for discovering pre-vetted beauty influencers, allowing you to filter by niche, follower count, and engagement. With transparent pricing and a streamlined collaboration process, you can easily connect with the perfect beauty partner for your next campaign. Start working with influencers today to boost your brand’s reach and create impactful content that resonates with your target audience.

Frequently Asked Questions

Who is the number one beauty influencer?

While opinions vary, many consider James Charles to be one of the most influential beauty influencers on Instagram due to his groundbreaking makeup tutorials and innovative looks.

How much do beauty influencers make?

Earnings vary widely depending on follower count, engagement rate, and the types of partnerships. Top beauty influencers often secure lucrative deals, while micro-influencers may earn less per post but generate higher engagement.

How can I become a beauty influencer?

Becoming a beauty influencer requires consistency, creativity, and authenticity. Focus on producing high-quality makeup tutorials and skincare content, engage with your audience, and leverage social media platforms like Instagram and YouTube to build your following.