How Often Should You Post On TikTok in 2023? A Full Guide
If you have a business and you want to expand your audience and boost your views on TikTok, you’re going to need to know how often you should be posting. Unfortunately, the answer isn’t that straightforward because every account and audience is different. It’s going to take a bit of work on your part.
But not to worry! In this Collabstr guide, we’re going to dive into the intricacies of posting frequency on TikTok and share our best strategies for determining how often you should be posting on TikTok.
Ready? Let’s dive in!
Is There a Best Time to Post on TikTok?
TikTok tends to give users a highly personalized mix of content on the ‘For You’ page. The content that’s pushed is often no more than a couple of days old, so even if your target audience doesn’t see your video when you post it, they’re sure to soon enough. However, because of the mass of personalized content that’s available to users, it’s important for you to post as regularly as possible to make sure your video actually does come up.
So, posting regularly is crucial if you’re trying to reach a wide audience and remain at the top of their minds. Notice how we’re emphasizing ‘regular’ posting instead of ‘consistent’ posting. Consistent posting implies that you’re posting on TikTok every Friday at the same specific time. Such a schedule works much better for platforms like YouTube, but for TikTok, it wouldn’t make much of an impact. Ultimately, posting regularly should be the goal here.
Since it’s challenging to specify a certain time that’s best for posting on TikTok because of varying time zones and shifting audience behavior, it’s important that we better understand how TikTok’s algorithm plays a part.
Which Factors Influence TikTok’s Algorithm?
TikTok’s algorithm is what determines the types of content that appear in front of users.
Social media platforms, like TikTok, don’t explicitly expose how their algorithms work because that would make it easy for spammers to ruin the flow of content and gain the attention they don’t deserve. However, a basic framework is used by social platforms that TikTok may incorporate as well. While there are many more unique elements that influence TikTok’s algorithm, we’re going to focus on the most basic ones.
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User Activity: This is probably one of the most influential factors because TikTok provides highly personalized content for its users based on their likes and actions. Also, TikTok prefers to serve up content with high engagement to larger audiences based on the number of likes, shares, comments, completions, and re-watches.
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Subject Matter: TikTok prefers to give its users content that’s based on their interests, so the subject matter of your videos will influence who it gets shown to. The platform will use factors like caption keywords, TikTok sounds, hashtags, and video transcripts to identify the subject matter.
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Location and Language: TikTok’s algorithm will take hints from a user’s location and language device settings to provide them with content that’s relevant to their region. This doesn’t mean that if you’re in France, you’ll only be restricted to French content, but user actions will determine how much of that content you’ll want to see.
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Audio: When videos include a trending TikTok sound, the algorithm is able to categorize it and show it to the type of audience that would like to see it. This is why if you have a new audience base you want to tap into, it’s a great idea to include a trending TikTok sound to go with your content.
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“Not Interested” Feedback: Since TikTok’s algorithm prioritizes showing high-interest videos to individual users, it constantly collects feedback about the videos it presents on FYPs. By users marking videos they’re shown as “Not Interested” and skipping through videos, TikTok will know not to push that content.
The Importance of Posting Frequency for TikTok Success
It’s easy to fall into the trap of thinking that the quality of your content matters more than your posting frequency when it comes to TikTok. But this is not the case. Posting frequency is crucial to help build an engaging audience on TikTok for your business. Basically, the more you post, the more opportunities you have to reach your target audience.
Increased Brand Awareness
When you post regularly enough, it’s most likely you’ll be more visible and memorable to your target audience. Also, frequently posting your brand content on TikTok can better your chances of reaching more potential customers who may discover your videos based on their own personal content preferences and engagement.
Discover the Accuracy of Metrics
The more content you share, the easier it is for you to discover what works and what doesn’t. For example, you can track if you receive higher engagement when you post three times a week instead of once. Regular posting gives you enough data to see detailed results of your posting efforts so you can make better decisions.
Customer Satisfaction
When your potential customers notice that you’re often active and engaging with them on TikTok, they’re more likely to prefer your service because it shows you’re available. As long as you remain consistent with responding to comments and questions you receive about your products or services on your videos, you’ll be sure to keep your customers interested.
Factors to Consider When Determining When to Post on TikTok
When planning when and how often you should post on TikTok, there are a few things you need to consider beforehand. These factors are important for maximizing the visibility, engagement, and overall success of your content on TikTok.
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Type of content: The type of content you’re creating is necessary to consider because different types of content demand varying levels of effort and resources to create. Your high-quality content will take longer to create than your shorter posts that don’t need much editing. So, when determining your TikTok posting frequency, you’ll have to consider the time and resources you’ll need for creating your desired content so you can manage to post regularly.
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Time zones and peak hours: It’s pretty important to consider which times your target audience is more active on TikTok so that you can post content at a time when it’s most likely to produce the engagement you want.
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Relevance of content: It’s always best to post consistent content that’s actually relevant to your audience. Some audiences may enjoy frequent posts, while others would prefer more in-depth content that’s not as frequent. So, you need to understand your target audience’s preferences and behavior to determine how often you should post your content on TikTok.
How Often Should You Post on TikTok?
As a business, there’s no universal answer to how often you should post on TikTok. However, there are some practical guidelines you can follow that are based on your experience on TikTok and the goals you want to achieve.
Post Content Frequently
Ideally, TikTok recommends that, as a business, you should be posting regularly. Of course, this differs for every audience. So, an ideal frequency is a minimum of 1 to 4 times a day. This may seem like a lot of content; however, TikTok offers more freedom when it comes to the quality of content you post. This means that you can reserve your high-quality content that needs more effort to create just once a week.
If posting daily is too much for your business, you can develop a system where you dedicate specific weeks to posting more than once a day. Once your follower base grows, you’ll be able to see what type of posting schedule works better for your engagement.
While you should be posting frequently, it’s also important to know that posting too much is possible. You don’t want to spam your audience and become unfavorable to TikTok’s algorithm. So, as a business, it’s best not to exceed the limits of posting 1 to 4 times a day.
Post Content at Specific Times
Choosing the best times to post on TikTok can be very different for every account. You’ll be able to roughly determine the times that work best for your content when you have experimented with different posting times for a certain period. Make sure to track the performance of your posts so you can identify which days and hours work well for your audience.
Best Practices for Determining How Often to Post on TikTok
To help you tailor your posting frequency to your business goals and what your audience would want, here are some great tips you can follow.
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Invest in Audience Research
Knowing when your audience is online and engaged is crucial to help you know when you should be posting your content. You’ll need to evaluate and acknowledge your audience’s location, time zone, and when they’re most likely to be active. If you want to attract a local audience, this won’t be difficult. However, if you want to reach a wide, global audience, it will take a bit more effort.
Fortunately, there are some tools out there that can help you with this.
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TikTok Analytics: TikTok’s internal analytics for Business accounts is a powerful foundational tool to help you analyze your audience and how they engage with your content. You’ll be able to view the location your audience comes from, their most active times, and which of your videos they engaged with the most.
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Iconosquare: This is an all-in-one TikTok analytics tool that gives you deep insights and reporting for your TikTok content. You can track metrics such as likes, comments, shares, views, average engagement, and the best times for you to post your content. It will also help you look at how your competitors are posting and how that’s working for them. The tool starts at $49/month.
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Use Partnerships to Boost Brand Awareness
Since navigating TikTok is a constant learning curve, you’ll definitely benefit from using the experience of successful creators on the platform. As TikTok has an extremely wide range of popular content creators for various industries, you’ll be sure to find a great one that can help you elevate your posting strategy.
Influencers have established their audiences already, so they know what frequency of video posting works for their audience. If there's a specific audience you want to reach, then you’ll need to leverage the power of these content creators to help you succeed.
Influencer platforms like Collabstr can make it easy for you to create valuable partnerships and influencer collaborations with creators who know how often you should post on TikTok for your particular niche. Simply find the TikTok creators that fit into your industry and develop a secure partnership directly through our platform.
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Review Your Top Performing TikToks
To help you find the posting frequency that works for you, look at what’s worked for you in the past. However, if you’re just starting out as a business account on TikTok, just take a look at our next step.
For the TikToks that performed well, identify whether they were part of a week where you experimented with posting multiple videos daily or if they were part of the group where you were just posting weekly. Analyzing these insights will give you a better idea of how often you should actually be posting.
You can refer to the ‘Video Views’ section in your TikTok Analytics dashboard to get an overview of which days were the most engaged for your content.
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Look at Your Competitors
Your competitors can actually be your best teachers. Take a look at the accounts that target the same audience you do or hope to. Notice how often they post their content and, from there, which of their content was received the best. If you notice a pattern in videos that received more engagement on specific days, then you can experiment with posting on those days yourself.
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Experiment
Finding the perfect posting schedule for your TikTok content will require some trial and error because TikTok’s algorithm is quite complex. So, experimentation is key.
Suppose you’ve reviewed your top-performing TikToks and found that you received the most engagement during 6-9 PM, and your audience analytics show you that your audience is most active on Sundays. You can then run an experiment for the month where you post at varying times on Sunday to see which time slot gets you the most engagement.
Wrapping Up
Of course, because of how platforms like TikTok are constantly changing, your posting strategy can’t be set in stone. With more and more users joining TikTok and user behavior always shifting, the algorithm may not always play in your favor. So, it’s important to keep evaluating and analyzing different posting schedules that work for you.
You may need some extra help to crack the code of posting frequency on TikTok from content creators who have a wealth of expertise. Fortunately, at Collabstr, we know the best ways to find TikTok influencers for your brand. Feel free to browse through our wide catalog of vetted TikTok influencers and reach out to the ones you believe can help you elevate your posting strategy for your niche. No worries; you won’t have to commit to any payments until you’ve established your contract.
