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Influencer marketing blog post

How to Use Commercial Sounds On TikTok

In today’s digital age, TikTok has become a global phenomenon, captivating over 1.677 billion users worldwide.  The social media platform allows users to create short videos to showcase their talent, creativity, and humor. Thanks to its massive user base and viral potential, TikTok has become a playground for content creators, influencers, and brands to engage with their audience. 

When scrolling through TikTok, you’ve probably come across videos that feature catchy songs, popular soundbites, or jingles – these are what we call commercial sounds. Incorporating these sounds into your videos can enhance their appeal and boost engagement which can make your content stand out from the crowd.

But, if your brand is just starting out on TikTok, it can be difficult to identify commercial sounds or even know where to find them. That’s where we at Collabstr step in. As a trusted Influencer database and connections platform, we’re deeply familiar with the methods needed to increase your brand awareness on social media like TikTok.

That’s why we’ve put this article together, as commercial sounds can be a great way to make content go viral. So, stick with us as we take you through the ins and outs of commercial sounds, including a short guide on how to use them effectively. Ready to jump in? Let’s go! 

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What are Commercial Sounds on TikTok?

Commercial sounds are audio clips, music, or soundbites that you commonly hear in movies, TV shows, or advertisements. These are sounds that are trending in other platforms, or Instagram reels songs that audiences are familiar with and have gained recognition for, which makes them highly influential when incorporated into TikTok videos. 

TikTok provides a comprehensive library of licensed commercial sounds that users can explore and add to their videos, which is called the Commercial Music Library or CML. It is a collection that contains over 500,000+ sounds worldwide and is pre-cleared for commercial use on Tiktok. 



Incorporating influencer collaborations into your TikTok strategy can significantly enhance your sound selection process. Their trend awareness, sound selection expertise, brand alignment skills, audience insights, and collaboration opportunities contribute to making informed choices that align with your marketing goals and resonate with your target audience.

If you're looking for influencer partnerships to boost sales and harness their expertise in using commercial sounds on TikTok, check out Collabstr. We can provide you with access to a vast and diverse influencer database to help you find the best partner that could boost your brand.

Why You Should Use Commercial Sounds on TikTok?

Here are some of the main reasons why you should use commercial sounds on TiktTok:

1. Boost brand awareness

Collaborating with influencers who incorporate commercial sounds in their TikTok content can significantly boost your brand's visibility and awareness. By leveraging the power of influencer marketing, you can tap into their dedicated followership and expand your reach. When influencers use commercial sounds, their audience becomes familiar with your brand, creating a ripple effect that increases brand awareness and recognition.

2. Produce high-quality content

Commercial sounds are often professionally produced and engineered to deliver high-quality audio. So using these in your TikTok videos can improve the overall quality of your video, resulting in more engaging and polished content. 

Influencers are skilled content creators who understand how to produce high-quality TikTok videos that resonate with their audience.

3. Align your brand message

By integrating sounds that resonate with your brand identity, you can reinforce your message and establish a consistent brand presence on TikTok.  Influencers can choose commercial songs that reflect their brand’s image or target audience, which creates a more effective partnership.

4. Licensing and copyright

As mentioned above, any track within the TikTok commercial music library is free for businesses to use without the fear of breaching copyright. TikTok accounts can use commercial sounds for marketing, advertising, endorsements, sponsorships, or publicity. 

5. Enhance emotional connection

Using commercial sounds for your Tiktok advertising have the power to evoke emotions and create a deeper connection with your audience. By using carefully selected commercial sounds in your TikTok videos, you can tap into the emotional resonance they bring, whether it's excitement, nostalgia, or inspiration. 

6. Drive conversions and sales

TikTok has become a powerful platform for driving conversions and sales, so utilizing commercial sounds that resonate with your target audience and align with your marketing goals can create content that encourages viewers to take action. 

Whether it's promoting a product, showcasing a service, or driving traffic to your website, the strategic use of commercial sounds can enhance your call-to-action and increase the likelihood of conversions.

7. Enhance brand recognition

Commercial sounds often have strong associations with brands or products. By using commercial sounds that are relevant to your brand or by creating your own unique sound, you can enhance brand recognition and create a memorable audio identity on TikTok. 

How Influencers Can Help You Choose the Best Commercial Sounds on TikTok

When it comes to choosing the best commercial sounds for your TikTok videos, influencers can be invaluable resources. Here are some of the reasons why you should work with one:

With Collabstr, you can browse through influencers’ profiles and hire experts at leveraging commercial sounds on Tiktok to boost your brand awareness. In just simple steps, you’ll be in partnership with influencers who can help you with whatever you need for your TikTok campaign.

How To Use Commercial Sounds on TikTok

Here’s a step-by-step guide on how to use commercial sounds on TikTok for both mobile in-app and desktop versions:

Commercial Music Library Mobile Application

Step 1: Open the TikTok app and click the plus sign at the bottom center of the screen (circled in red). 

Step 2: Click “Add Sound” located at the top center of the screen

Step 3: Click “Sounds” at the top center of the screen

Step 4: Click “Commercial Sounds”

Commercial Music Library Desktop Application

Step 1: Open your favorite browser, and navigate to the music online library through this URL:

Step 2: Choose your preferred market where your campaign will be to check if the commercial sounds are available in that specific region.


Step 3: Explore different commercial sounds in the audio library to find the perfect one for your video. You can search by keyword, genre, mood, theme, or duration. 

Note: The music shown in the picture below may differ from what you’ll see on your screen.

Step 4: Once you have chosen the best commercial sound for your video, you can then use select it and incorporate it into your content.

Best Practices for Using Commercial Sounds on Tiktok

To truly harness the potential of commercial sounds for TikTok, here are some top strategies and techniques you should consider:

1. Work with Influencers To Improve Sounds

Take advantage of the influencer marketing potential on TikTok by collaborating with creators who have a knack for using commercial sounds. Influencers can introduce your brand to their followers and demonstrate creative ways to incorporate sounds into your videos to boost Tiktok views.

These partnerships not only widen your reach but also provide valuable insights and inspiration for your own content creation.

Join the ranks of over 25,000 satisfied brands who have experienced the magic of influencer collaborations with Collabstr. We have built a reputation for delivering exceptional influencer collaborations.

2. Keep an Eye Out for Trending Audio

Stay updated with the latest TikTok trends by watching the trending audio.  Explore the Discover page, browse through popular videos, and pay attention to the sounds frequently used for ideas. These trending audio clips can help your videos feel current and relatable and increase the chances of engagement. 

Working with influencers provides you with a valuable resource for staying updated on the latest trends, including trending audio on TikTok. Influencers are often at the forefront of popular culture and have their fingers on the pulse of what's trending. They can help you identify emerging sounds, viral songs, or popular soundbites that resonate with your target audience.

3. Save TikTok Songs and Sounds as Favorites

TikTok allows you to save songs and sounds as favorites for easy access later. When you stumble upon a catchy commercial sound that resonates with your brand, add it to your favorites list by simply clicking on the "Add to Favorites" button. This feature makes it convenient to find and use your preferred sounds in your future videos, saving you time and effort in searching for them again.

Influencers can offer great recommendations for songs and sounds that align with your brand and audience. When collaborating with influencers, pay attention to the sounds they use in their own content. Save these songs and sounds as favorites in your TikTok account to keep a library of influencer-approved audio choices. 

4. Don't Use Sounds from the Commercial Music Library on Other Platforms

It's important to note that sounds from TikTok's commercial music library are meant for use exclusively within the TikTok platform. Influencers can guide you in understanding the limitations of using sounds from the TikTok commercial music library on other platforms. Avoid using these sounds on other platforms, such as YouTube or Instagram, to prevent copyright violations and potential legal issues. 

If you plan to use commercial sounds beyond TikTok, consider exploring licensing options or consulting with legal professionals to protect yourself and your brand.

5. Protect Your Audio Selection

When choosing commercial sounds, prioritize licensed or royalty-free options to avoid copyright issues and ensures your videos won't be flagged or taken down. Many websites offer royalty-free music libraries or platforms that provide licensing options specifically tailored for social media usage. 

Influencers often have experience navigating licensing agreements and understanding which audio selections are safe to use.  So working with them can help you in selecting audio that not only resonates with your target audience but also protects your content from potential copyright issues. 

6. Familiarize Yourself with TikTok's Music Guidelines and TOS

To navigate TikTok's music landscape effectively, take the time to familiarize yourself with the platform's music guidelines and terms of service (TOS). These guidelines provide insights into the types of music and sounds allowed on TikTok and any usage restrictions you need to adhere to. 

Why should your work with influencers? Influencers are familiar with the do's and don'ts when it comes to using commercial sounds on TikTok. This collaboration will help you create content that adheres to TikTok's guidelines, mitigating any risks of violations or takedowns.

7. Add a Personal Touch to Commercial Sounds

While commercial sounds have their appeal, adding a personal touch can make your content unique. Consider remixing or adapting popular sounds to fit your brand's personality or to align with the specific message of your video.

Adding a touch of personalization sets your content apart and creates a memorable experience for your viewers. Influencers bring their unique creativity and help your commercial sounds align more closely with your brand's identity. 

8. Time Your Sounds for Maximum Impact

The timing of commercial sounds can greatly influence the effectiveness of your TikTok videos. Experiment with using sounds at strategic moments to create comedic effects, enhance storytelling, or emphasize key actions. 

Mastering the art of sound timing can elevate the entertainment value of your content and make a lasting impression on your audience. When it comes to experts in sound timing, there’s no doubt that influencers are one of the best people to tap. They can share insights on when to introduce sound effects, emphasize key actions, or align sounds with visual cues for maximum engagement.

9. Work with Influencers To Improve Sounds

Take advantage of the influencer marketing potential on TikTok by collaborating with creators who have a knack for using commercial sounds. Influencers can introduce your brand to their followers and demonstrate creative ways to incorporate sounds into your videos.

Influencer marketing not only widens your reach but also provides valuable insights and inspiration for your own content creation.

10. Be Mindful of Sound Volume Levels

Maintaining appropriate sound volume levels is essential for a pleasant viewing experience. Avoid using sounds that are too loud or too soft, as they can be annoying or difficult to hear. Adjust the volume levels in your videos to ensure that the audio is balanced with other elements, such as dialogue or background music, creating a seamless and enjoyable TikTok experience.

Influencers understand the importance of audio clarity and ensuring that sounds are neither too loud nor too soft. They can offer guidance on adjusting sound volume levels to create a seamless audio experience.

10. Maintain Good Sound Quality and Clarity

Pay attention to the audio quality and clarity as poor audio can diminish the overall impact of your video and deter viewers from engaging with it. Ensure that the sound is clear, balanced, and free from background noise or distortion.

You might want to consider using external microphones or editing tools to enhance the sound quality and make your content more enjoyable to listen to. On the other hand, working with influencers who are well-versed in creating TikTok content can help produce excellent sound quality and clarity. These influencers can share insights on using external microphones, editing software, or sound editing techniques to enhance the quality of your commercial sounds.

Harness The Power of Commercial Sounds To Elevate Your Content

Using commercial sounds on TikTok can significantly enhance the impact and engagement of your videos. By incorporating the best practices discussed in this guide, such as keeping an eye out for trending audio, saving TikTok songs as favorites, and protecting your audio selection, you can optimize your use of commercial sounds on TikTok.

To take your TikTok strategy to the next level and collaborate with influencers who excel in leveraging commercial sounds, check out Collabstr. With our extensive influencer network and expert guidance, we can help you create high-quality TikTok content that resonates with your target audience. Unlock the full potential of influencer collaborations by creating an account today!

Written by Collabstr

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