The Latest Trends & Best Practices in Influencer Marketing
10 Ways to Discover Influencers as a New Brand
Is your business or brand just starting out? Influencer marketing is a strategic way to generate awareness, reach larger audiences, and ultimately drive sales. You can also gain valuable insights about potential target audiences and how to successfully market your brand to them. Finding and …
8 Steps For Your First Influencer Marketing Campaign
If you’ve heard of influencer marketing recently, but aren’t quite sure where to start, this could be a great time to do some research. In times of crisis, it can be useful to think about new ways to increase your brand’s visibility. Why would your …
5 Tips to Make Influencer Marketing Generate Success for Your Business
Are your social media feeds filled with brands partnering with influencers? You’re not alone. It doesn’t just seem like influencer marketing is taking over; it has. Influencer marketing is growing and projected to be worth at least 15 billion dollars in 2022, up from 8 …
How HiSmile Teeth Built a Multi-Million Dollar Brand Using Influencers
Starting a business is tough, with so much noise in the world, it’s hard to get consumers to consider purchasing your product, especially since 89% of millennials say they trust recommendations from friends and family more than brand advertisements. With an annual buying power of …
How to Market an Ecommerce Store
Getting your eCommerce store up and running is just the start. You need to figure out how you are going to get the word out and drive traffic to your store. I’m going to cover a few promising ways that anyone can use to begin …
Effects of COVID – 19 on Social Media and Customer Behavior
Apart from causing a quick and spontaneous action in every sector of life and human behaviour, COVID-19 has created an abrupt change in business environments, including social media marketing and influencer marketing. These challenges presented themselves so soon that the resilient power of most businesses …
3 Tips How Brands Should Use Influencer Marketing
Every year brands spend millions of dollars on mainstream ad-space; but there is a more effective strategy that brands are starting to opt for, Influencer Marketing. Influencer Marketing allows brands to connect with customers more naturally and authentically. While most brands opt for the same …
Instagram is Hiding Likes, Here’s How it Will Affect Influencer Marketing
Earlier this month, Instagram CEO Adam Mosseri made the announcement that likes will be hidden on the platform worldwide. This comes after much anticipation and a lengthy testing phase in various countries, including Canada, Australia and Brazil. The company, which has upwards of 1 billion …
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