The Latest Trends & Best Practices in Influencer Marketing
The Best Influencer Search Tool For TikTok, Instagram, and YouTube in 2024
Just a year ago, influencer marketing grew to be an estimated $15.2 billion industry. 2024 has only just begun, and this estimate has lunged to a whopping $17.4 billion. In short: if this strategy still doesn’t have a spot in your marketing budget, you’re leaving …
10 Influencer Marketing Statistics for 2020
2020 was an interesting year, to say the least. While many industries were hit hard, influencer marketing flourished among the sudden boost in social media usage. With the industry growing rapidly and more and more brands adopting the use of influencers, 2021 is looking to …
Ultimate Guide to Finding Fashion Influencers on TikTok and Instagram
Over the past decade we have seen multiple fashion brands take their businesses from $0 to multi-millions in sales on the backs of influencers, take Fashion Nova for example. Traditionally, the main platform for this sort of growth has been Instagram, but more recently we’ve …
How to get Shoutouts for your Brand on TikTok
With TikTok growing at an extraordinary rate in 2020, brands of all sizes have flocked to the platform in hopes of capturing the attention of the app’s young user base. With 41 percent of TikTok’s users being between the ages of 16 and 24, this …
The Ultimate Guide to TikTok for Brands in 2024
With 2 billion downloads worldwide, and 850 million daily active users as of November 2020, TikTok has become a key component to the marketing strategy of businesses around the world. We recently wrote about Nerdy Nuts, a small peanut butter company based out of South …
How a Small Business Used TikTok Influencers to Drive $500k a Month in Sales
A small business based out of South Dakota was able to turn an initial investment of $2,500 into over $500,000 a month in sales, all by leveraging the power of TikTok Influencers. Craig Mount and Erika Peterson started their peanut butter company, Nerdy Nuts, out …
Top 12 Examples of Influencer Marketing Campaigns on TikTok (2025)
In 2025, TikTok remains a leading social media platform where influencers come together to create authentic content that resonates with millions. The influencer market on TikTok has become a vibrant hub for brands seeking to boost brand awareness and engagement rate through creative marketing campaigns. …
The Greatest Example of Influencer Marketing on Instagram: Fashion Nova
Just as Lebron James is the first player to come to mind when thinking about the NBA, Fashion Nova is the first business that comes to mind when thinking about the greatest example of influencer marketing we have seen on Instagram. A few months ago, …
Examples of How Governments Around the World Are Leveraging Influencer Marketing During COVID-19
When it comes to social media influencers, many of us tend to have the same idea of what to expect. We almost instantly think of someone who has accumulated a decent audience on a social platform, such as Instagram, and now they are doing paid …
How to Master Instagram Influencer Marketing: A Guide for Brands
Instagram influencer marketing is now a precise instrument in the marketer’s toolkit. It’s not about educating your audience on basic concepts but rather optimizing every facet of your influencer campaigns to drive quantifiable outcomes. In this guide, we detail advanced tactics for working with Instagram …
50 Top Instagram Influencers in Your Industry for 2025
Instagram remains one of the most influential platforms for brands looking to connect with their audience. Identifying and collaborating with the best Instagram influencers in your industry can transform your marketing strategy, boost brand awareness, and drive significant engagement. This guide provides a comprehensive list …
Things You Wish You Knew Before Executing Your First Social Media Influencer Campaign
Starting any new marketing campaign is a bit of a gamble. You don’t have any past results to base your decisions on and you have to use your business’s valuable resources in order to run it. If your marketing campaign doesn’t work, you’ll waste not …
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