The Latest Trends & Best Practices in Influencer Marketing
College athletes aren't paid by their schools. Here's how brands fill that gap.
Throughout the history of college sports, money has always stoked controversy. Since the NCAA was formed, student-athletes have been prevented from earning anything apart from their scholarships. No jobs or sponsorships allowed. And yet, over and over, numerous pay-to-play scandals saturated the billion-dollar landscape. Within …
The creator economy is worth an estimated $250 billion. Where is that money going?
It's been four years since social media darling Charli d'Amelio commandeered a dance created by Jalaiah Harmon and leveraged a seconds-long viral video into a multimillion-dollar personal brand, underscoring the fickle and often privilege-oriented nature of who succeeds and who doesn't in the content creation …
How TikTok has changed the music industry
On Dec. 3, 2018, 19-year-old Atlanta pop artist Lil Nas X opened up TikTok and uploaded his new song, "Old Town Road." The artist was used to making viral content on the internet, and that savvy was put to good use when his country trap …
How to Do Keyword Research For Your Blog as an Influencer
Influencer marketing has become a $21.1 billion industry as of 2024, an increase of 29% year over year. Additionally, as many as 86% of marketers today believe that influencer marketing is not only an effective strategy but a must to stand out from the competition …
The Best Platforms for UGC Creator Jobs
In today’s digital world, where user-generated content (UGC) drives authentic engagement, exciting opportunities have emerged for creative minds: UGC Creator Jobs. If you’re a content enthusiast eager to transform your passion for content creation into a profitable venture, you’ve come to the right place. This …
How to Become a UGC Creator in 2024
Are you passionate about creating content that resonates with others? Do you find joy in sharing your thoughts, ideas, and experiences? You might just be a great fit in this new breed of content creators who are making their mark in the digital world: user-generated …
UGC Contract: Free Template for Content Creators, Brands, and Agencies
The UGC market is booming, with nearly 80% of consumers stating that UGC significantly influences their purchasing decisions. This presents a significant opportunity for brands, agencies, and content creators to collaborate and leverage the power of authentic content. However, without formal legal agreements, all parties …
10 UGC Portfolio Examples & How to Make Your Own
More and more creatives are joining the popular UGC train. Although there are a wide range of niches to dive into, it’s even more important that you make the right impression on brands. The best way to do that is through a UGC portfolio Are …
Trending Instagram Reels Songs: 6 Easy Steps To Find Them
Instagram Reels set to music have taken the global stage by storm, as the platform itself has garnered a whopping 458 million followers. It shows that reel songs are powerful tools that can enable brands to raise awareness and gain visibility. Brands have started partnering …
Influencer Events: Why They’re Important & How You Can Host One
It isn’t widely known how hard influencers and content creators work to build trustworthy relationships with their audiences. But it’s important to remember this because when they recommend brands, their followers actually listen. If you want your brand to succeed you need to have influencers …
Best Apps For Content Creators in 2024
While it might not look like it, creating content is hard. Behind a 30-second TikTok video hides hours and hours of planning. And even though content creation should be fun, it can lead to burnout. Here’s where content creation apps can help. Whether you’re an …
How to Pitch Brands as an Influencer to Get More Brand Deals
Influencers (and previously, celebrities) have been getting paid to promote and associate with brands for as long as time. It’s a seemingly fair trade: the brand gets their product/service and name in front of their ideal audience, and you - as a creator - get …
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