Top TikTok Marketing Tools You Should Consider in 2024

Getting your business started on TikTok can be pretty overwhelming. You’ll be thinking about how you can build your following quickly, while still managing to attract your desired audience and potential customers. The solution to your dilemma is to look into TikTok marketing tools that will help you reach and exceed your goals on this popular platform. 

In this Collabstr guide, we’re going to explain the benefits of using TikTok marketing tools and give our suggestions for the best tools you can use for different scenarios. 

Ready? Let's dive in! 

What is TikTok Marketing? 

TikTok marketing is the process of using TikTok and trends on TikTok to promote your brand, products, or services. This type of marketing strategy differs from general social media marketing because TikTok purely focuses on short-form video content. Additionally, TikTok is a fast-paced platform that has an algorithm that can put your content in front of those that don’t follow your account. This means that your content has more viral potential on TikTok compared to other platforms, allowing you to experiment with a wide range of strategies and trends. 

While TikTok marketing tends to be a little more unique, you’ll still want to make sure your brand messaging is cohesive across the different social media channels you use. By taking TikTok marketing seriously, you can effectively build up your online presence, connect with a wider audience, and gain more customers for your business.

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Why is Using TikTok Marketing Tools Important?

Large Audience Base

In late 2021, TikTok established over 1 billion monthly active users, and by 2022 the average daily time these users spent on the platform reached 52 minutes. With these kinds of numbers, it’s clear TikTok has a massively engaged audience. And with the right marketing strategies and tools, you’ll be able to engage that audience. 

By tapping into the endless supply of TikTok content available using TikTok ad spy or engagement tools, you can identify various ways to boost your TikTok views and reach more potential customers. 

Create Your Own Branded Channel

TikTok allows you to create a dedicated business profile that will help you with branding. You’ll be able to verify your profile which will then help you promote your business with TikTok’s brand partnerships features. Of course, you should also ensure that your content is well-targeted to your audience and has its own unique flair. 

By using the right tools to monitor how your different marketing campaigns perform on the platform, you’ll also be able to decipher the best time to post on TikTok and which trends to use to reach your target audience. 

Access to an Endless Pool of Influencers

A unique aspect of TikTok that we previously mentioned, is the platform’s ability to make videos go viral even if the account has very few followers. This means that anyone who creates a duet or a stitch with your videos has the potential to bring more attention to your creative content. 

On the other side, because of the high potential to go viral, more and more people are getting into TikTok influencing. And many of them are successful because there are approximately over 30,000 TikTok accounts that boast over 100K followers, giving you the opportunity to partner with accounts like these and access audiences your brand wouldn’t have reached previously. If you’re looking to promote your brand through influencer marketing on TikTok, you definitely won’t run out of options, and using a reliable influencer marketing tool will ensure you succeed. 

Things to Consider When Choosing TikTok Marketing Tools

Now, before we dive into the various types of TikTok marketing tools you can use to gain more visibility and success for your business, let’s look at what important aspects you should be considering. 

• Integration: Since there are many different TikTok marketing tools at your disposal, the ones you choose need to integrate seamlessly with your workflow. This ensures that you’ll be able to collect cohesive and comprehensive data that helps you deliver a consistent experience with your brand messaging.

• Cost-effectiveness: It’s important to stick to tools that you can afford instead of choosing expensive ones which have features you may not use. Your tools should help you achieve your goals without overwhelming your budget. By selecting affordable tools with the features you need, you have a better chance of ensuring a great ROI.

• Functionality: The tools you’re using should be able to perform at the optimum functionality that you need them to. Without reliable insights on how your campaigns are performing, for example, you won’t be able to try out new trends or tactics that will be a better fit for your content and your brand. 

10 TikTok Marketing Tools You Should Consider Using 

• Influencer Marketing Tools: Collabstr 

• Scheduling Tools: Loomly, SocialPilot 

• Data Analytics Tools: TrendTok, Pentos

• Video Editing Tools: CapCut, Viamaker

• Creator Tools: Flick

• Ads Tools:  PiPiAds

• Engagement Rate Tools: HypeAuditor

Influencer Marketing Tools

Influencer marketing platforms are the tools that help you find influencers to bolster your marketing efforts. They will provide you with an effective solution to discover TikTok influencers that fit with your brand messaging and can provide you with insights into how an influencer has performed on certain campaigns before you hire them.

So why is TikTok influencer marketing effective? Firstly, TikTok thrives because of interaction and collaboration between users, and because of this, it has the highest engagement of any platform. Secondly, working with TikTok influencers will give you more exposure to large and engaged audiences that you may not have been able to reach on your own. And finally, TikTok has developed features, like Spark Ads, that boost influencer content specifically. 

Here’s a TikTok influencer marketing tool that you can consider:   

#1: Collabstr

Collabstr is an extensive influencer marketplace that allows you to search for and hire influencers for TikTok, Instagram, YouTube, and other prominent social media channels. Collabstr takes the greatest effort to cross-check all influencers displayed on the platform so that you get influencers that can deliver quality content specifically for your niche or brand.

Key Features: 

• Influencers on Collabstr can be categorized into the specific niche you want and the profiles include important info like bios, portfolios, and content packages to help you discover your favorite picks. 

• The Influencer Price Calculator helps you get a good idea of what pricing you can expect from influencers according to the platform, niche, and follower range. 

• The platform will also help you contact TikTok influencers without having to send a DM that could potentially get lost. There’s an instant chat feature that lets you stay in touch with influencers you want to correspond with.

• With Collabstr’s Pro plan, you don’t have to reach out to every single influencer you’re interested in. It allows you to post an unlimited number of your influencer campaigns directly on the platform. This way, the best-suited influencers can apply to your campaign themselves.

Scheduling Tools

If you want to get more organized when it comes to posting your TikTok content, then you need to consider a scheduling tool. While TikTok has a web browser feature that allows you to schedule individual posts for specific dates and times, a scheduling tool is more effective in planning your posts months in advance. 

Here are TikTok scheduling tools that you can consider: 

#2: Loomly

Loomly is a social media scheduling tool that helps you organize, publish, and monitor your marketing efforts from just one platform. 

Key Features: 

• Loomly integrates seamlessly with your TikTok account so you can easily schedule your posts. The tool will even notify you before a post is published in case you want to make some changes. 

• To keep your content calendar organized, you can set up a list view, a calendar view, and a master calendar view. 

• You can get content suggestions and optimization tips based on TikTok trending topics and date-related events. 

• The tool allows you to connect with other members of your team so you can easily work collaboratively on your post schedule and have access to past content you’ve posted. 

#3: SocialPilot

SocialPilot is a simple social media marketing tool that helps you effectively schedule your TikTok posts and analyze their performance. 

Key Features:

• SocialPilot is best for agencies and businesses managing multiple TikTok accounts, as you can set up post schedules for multiple accounts from one dashboard. 

• The tool can help you effectively curate your content by giving you relevant and trending ideas based on popular influencer content and specific keywords. 

• A mobile app is available so you can schedule your content even while you’re on the go. 

Data Analytics Tools

A TikTok data analytics tool will help you track the performance of all the content you post on TikTok, so you have access to insights on your reach and overall engagement. While TikTok Analytics is available to you if you have a TikTok Business account, the metrics it gives you are only limited to your own account. Alternatively, when you use a TikTok data analytics tool, you’ll also be able to view TikTok trends and analyze your own performance against your competitors. 

Here are some great data analytics tools that you can consider for your TikTok account: 

#4: TrendTok

TrendTok is an extremely useful paid app that influencers use to identify, track and forecast TikTok trends based on specific categories and locations. Using this app for your business will help you stay ahead of your competition and give you a higher chance of creating viral content. 

Key Features: 

• TrendTok leverages the power of AI to help you find personalized trends for your niche. 

• You can save trending TikTok sounds and music to your library so you can use them for the videos they work best with. 

• The tool will keep you updated on the top trending hashtags on TikTok and the best-performing hashtags for your niche. 

• You’ll have access to insights on trends used by the current top creators on TikTok so you can try them out for your own content. 

#5: Pentos

Pentos is a powerful tool that aims to simplify TikTok analytics for creators and brands. It turns all your analytics into actionable insights so you can improve your content and gain more reach. 

Key Features: 

• Pentos doesn’t just help you analyze your own TikTok data. You can also use it to analyze other user profiles, monitor other videos, and measure the effectiveness of relevant hashtags for your niche. 

• You can use it for competitor analysis to see how your account matches up to others in your industry. 

• You can analyze multiple accounts from one single location. 

• The data you collect can be exported to Excel or CSV format so you can create reports. 

Video Editing Tools

While TikTok has sufficient built-in video editing features, you’d benefit more from using unique filters and transitions that can elevate your videos. This is especially important because TikTok now allows users to upload videos that have a duration of up to 10 minutes, a vast difference from the initial 15 seconds. So, to keep the attention of an audience that’s used to shorter videos, you’d need to step up the production value of your videos. 

Here are our top TikTok video editing tools that you can consider: 

#6: CapCut

CapCut is an all-in-one video editing app that’s especially popular among TikTok users. The app is owned by the same parent company as TikTok, so it integrates seamlessly with the platform. 

Key Features: 

• The app shows you trending edits, stickers, and text fonts on TikTok that you can use for your own videos.

• You get a wide variety of editing tools to help you cut, merge, change speed, and reverse videos to make them as unique as possible. 

• You’ll get access to trending TikTok sounds and music to add to your videos. 

• CapCut has a TikTok account that shares hacks on the best ways to use the tool and provides ideas on attractive edits that you can use for your videos. 

#7: Viamaker

Viamaker is a free video editing app designed to help you elevate your TikTok videos. The best part about this app is that it is a product of Bytedance–creator of TikTok–so you can rest assured that it prioritizes the TikTok video format. 

Key Features: 

• Viamaker is easy to use for anyone, so you won’t have much of a learning curve. The standard editing features such as cutting, reversing, and adjusting speed are all available and simple to use. 

• If you want to be more adventurous, there are advanced effects and filters you can explore and use for free to help make your content more unique. 

• The app gives you access to an extensive music library, allowing you to choose the best sounds to go with your videos. 

• As it integrates well with TikTok, you’ll find custom TikTok fonts and trending stickers that help your video thumbnails stick out.

Creator Tools

Creator tools on TikTok include advanced, in-depth features that give you helpful insights into how your content is being received by your audience and how to develop a better content strategy to engage with a wider audience. 

If you don’t want to rely on TikTok alone, here is an effective tool that can help you grow your TikTok account through valuable insights: 

#8: Flick

Flick is an all-in-one social media management tool that can help businesses monitor and grow their account. It’s a tool that works especially well for agencies that may be managing more than one TikTok account. 

Key Features: 

• Flick is ideal for helping you generate the perfect hashtags for your niche. The hashtags you’ll get are current and relevant to what's trending at the time. 

• Flick has a Banned Hashtag Checker that will help you identify hashtags that will hinder your reach to your target audience. 

• You’ll be able to track the performance of the hashtags you used, so you have better insights into which hashtags work well for the content you post. 

Ads Tools

Ads tools are supposed to help businesses effectively reach their target audience through carefully created and optimized TikTok ads. TikTok’s Creative Center is quite effective in helping you find the perfect trends and relevant ad inspiration for your account. However, you should also consider using TikTok ad spy tools. They essentially spy on ads run by various accounts on TikTok, providing insight into what made them effective so you can improve your own ads.

Feel free to check out our expert guide on how to successfully use the TikTok Ads Library, but for now, here’s a great suggestion for a TikTok ad spy tool: 

#9: PiPiAds

PiPiAds is a powerful research tool that helps you catch a glimpse of your competitors’ TikTok ads. 

Key Features: 

• TikTok ads are updated and added to the main library daily so you can see how they are performing in real time. 

• You can discover which products on TikTok are trending before your competition does. This way, you’ll be able to promote your products at the perfect time. 

• The tool offers an ad analysis feature so you can get in-depth insights into how your competitors are running their ads. 

• You can apply relevant filters to specify the type of TikTok ads you want to monitor. 

Engagement Rate Tools 

Measuring your engagement helps you identify the number of interactions you’re getting with your posts so you can see how well or not so well you’re connecting with your audience. For TikTok, your engagement rate for a single video is going to be the sum of the likes, comments, and shares over the total number of views. The formula looks like this:

((Number of likes + Number of comments + Number of shares) / Number of views) x 100

So, let’s say you have a video with 10,000 views, 2000 likes, 500 comments, and 200 shares, this is how you can calculate your engagement rate:

Engagement rate = ((2000 + 500 + 200) / 10,000) x 100 = 27%

Of course, as a marketer you’re not going to have time to do this formula manually for every post you make, so we have some great tools for you:

#10: HypeAuditor

HypeAuditor offers a free TikTok Engagement Rate Calculator that you can use to measure the engagement rate of your TikTok account. 

Key Features: 

• The tool is extremely easy to use; all you have to do is type your account name into the generator. 

• You’re not restricted to measuring the engagement of your own account. You can check out the engagement rate of your competitors or use it to check the performance of influencers you may be considering collaborating with.

• You’ll get useful insights as to whether the engagement rate is high or low for a particular niche. 

Wrapping Up

Growing your TikTok account doesn’t have to be a long and stressful process. As long as you have the right tools on hand. Whether you want a tool to help you with influencer marketing, schedule your TikTok posts, or analyze the performance of your campaigns, we’ve covered the best tools that can help you achieve your goals. 

If you’re ready to get started with leveraging the value of influencer marketing on TikTok, Collabstr is the best platform to help you find and hire TikTok influencers. Feel free to peruse through our extensive library without committing to any payment until you’re ready to start collaborating!