Collabstr | Top TikTok Marketing Tools You Should Consider in 2024
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Influencer marketing blog post

Top TikTok Marketing Tools You Should Consider in 2024

Getting your business started on TikTok can be pretty overwhelming. You’ll be thinking about how you can build your following quickly, while still managing to attract your desired audience and potential customers. The solution to your dilemma is to look into TikTok marketing tools that will help you reach and exceed your goals on this popular platform. 

In this Collabstr guide, we’re going to explain the benefits of using TikTok marketing tools and give our suggestions for the best tools you can use for different scenarios. 

Ready? Let's dive in! 

What is TikTok Marketing? 

TikTok marketing is the process of using TikTok and trends on TikTok to promote your brand, products, or services. This type of marketing strategy differs from general social media marketing because TikTok purely focuses on short-form video content. Additionally, TikTok is a fast-paced platform that has an algorithm that can put your content in front of those that don’t follow your account. This means that your content has more viral potential on TikTok compared to other platforms, allowing you to experiment with a wide range of strategies and trends. 

While TikTok marketing tends to be a little more unique, you’ll still want to make sure your brand messaging is cohesive across the different social media channels you use. By taking TikTok marketing seriously, you can effectively build up your online presence, connect with a wider audience, and gain more customers for your business.

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Why is Using TikTok Marketing Tools Important?

Large Audience Base

In late 2021, TikTok established over 1 billion monthly active users, and by 2022 the average daily time these users spent on the platform reached 52 minutes. With these kinds of numbers, it’s clear TikTok has a massively engaged audience. And with the right marketing strategies and tools, you’ll be able to engage that audience. 

By tapping into the endless supply of TikTok content available using TikTok ad spy or engagement tools, you can identify various ways to boost your TikTok views and reach more potential customers. 

Create Your Own Branded Channel

TikTok allows you to create a dedicated business profile that will help you with branding. You’ll be able to verify your profile which will then help you promote your business with TikTok’s brand partnerships features. Of course, you should also ensure that your content is well-targeted to your audience and has its own unique flair. 

By using the right tools to monitor how your different marketing campaigns perform on the platform, you’ll also be able to decipher the best time to post on TikTok and which trends to use to reach your target audience. 

Access to an Endless Pool of Influencers

A unique aspect of TikTok that we previously mentioned, is the platform’s ability to make videos go viral even if the account has very few followers. This means that anyone who creates a duet or a stitch with your videos has the potential to bring more attention to your creative content. 

On the other side, because of the high potential to go viral, more and more people are getting into TikTok influencing. And many of them are successful because there are approximately over 30,000 TikTok accounts that boast over 100K followers, giving you the opportunity to partner with accounts like these and access audiences your brand wouldn’t have reached previously. If you’re looking to promote your brand through influencer marketing on TikTok, you definitely won’t run out of options, and using a reliable influencer marketing tool will ensure you succeed. 

Things to Consider When Choosing TikTok Marketing Tools

Now, before we dive into the various types of TikTok marketing tools you can use to gain more visibility and success for your business, let’s look at what important aspects you should be considering. 

10 TikTok Marketing Tools You Should Consider Using 

Influencer Marketing Tools

Influencer marketing platforms are the tools that help you find influencers to bolster your marketing efforts. They will provide you with an effective solution to discover TikTok influencers that fit with your brand messaging and can provide you with insights into how an influencer has performed on certain campaigns before you hire them.

So why is TikTok influencer marketing effective? Firstly, TikTok thrives because of interaction and collaboration between users, and because of this, it has the highest engagement of any platform. Secondly, working with TikTok influencers will give you more exposure to large and engaged audiences that you may not have been able to reach on your own. And finally, TikTok has developed features, like Spark Ads, that boost influencer content specifically. 

Here’s a TikTok influencer marketing tool that you can consider:   

#1: Collabstr

Collabstr is an extensive influencer marketplace that allows you to search for and hire influencers for TikTok, Instagram, YouTube, and other prominent social media channels. Collabstr takes the greatest effort to cross-check all influencers displayed on the platform so that you get influencers that can deliver quality content specifically for your niche or brand.

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Scheduling Tools

If you want to get more organized when it comes to posting your TikTok content, then you need to consider a scheduling tool. While TikTok has a web browser feature that allows you to schedule individual posts for specific dates and times, a scheduling tool is more effective in planning your posts months in advance. 

Here are TikTok scheduling tools that you can consider: 

#2: Loomly

Loomly is a social media scheduling tool that helps you organize, publish, and monitor your marketing efforts from just one platform. 

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#3: SocialPilot

SocialPilot is a simple social media marketing tool that helps you effectively schedule your TikTok posts and analyze their performance. 

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Data Analytics Tools

A TikTok data analytics tool will help you track the performance of all the content you post on TikTok, so you have access to insights on your reach and overall engagement. While TikTok Analytics is available to you if you have a TikTok Business account, the metrics it gives you are only limited to your own account. Alternatively, when you use a TikTok data analytics tool, you’ll also be able to view TikTok trends and analyze your own performance against your competitors. 

Here are some great data analytics tools that you can consider for your TikTok account: 

#4: TrendTok

TrendTok is an extremely useful paid app that influencers use to identify, track and forecast TikTok trends based on specific categories and locations. Using this app for your business will help you stay ahead of your competition and give you a higher chance of creating viral content. 

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#5: Pentos

Pentos is a powerful tool that aims to simplify TikTok analytics for creators and brands. It turns all your analytics into actionable insights so you can improve your content and gain more reach. 

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Video Editing Tools

While TikTok has sufficient built-in video editing features, you’d benefit more from using unique filters and transitions that can elevate your videos. This is especially important because TikTok now allows users to upload videos that have a duration of up to 10 minutes, a vast difference from the initial 15 seconds. So, to keep the attention of an audience that’s used to shorter videos, you’d need to step up the production value of your videos. 

Here are our top TikTok video editing tools that you can consider: 

#6: CapCut

CapCut is an all-in-one video editing app that’s especially popular among TikTok users. The app is owned by the same parent company as TikTok, so it integrates seamlessly with the platform. 

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#7: Viamaker


Viamaker is a free video editing app designed to help you elevate your TikTok videos. The best part about this app is that it is a product of Bytedance–creator of TikTok–so you can rest assured that it prioritizes the TikTok video format. 

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Creator Tools

Creator tools on TikTok include advanced, in-depth features that give you helpful insights into how your content is being received by your audience and how to develop a better content strategy to engage with a wider audience. 

If you don’t want to rely on TikTok alone, here is an effective tool that can help you grow your TikTok account through valuable insights: 

#8: Flick


Flick is an all-in-one social media management tool that can help businesses monitor and grow their account. It’s a tool that works especially well for agencies that may be managing more than one TikTok account. 

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Ads Tools

Ads tools are supposed to help businesses effectively reach their target audience through carefully created and optimized TikTok ads. TikTok’s Creative Center is quite effective in helping you find the perfect trends and relevant ad inspiration for your account. However, you should also consider using TikTok ad spy tools. They essentially spy on ads run by various accounts on TikTok, providing insight into what made them effective so you can improve your own ads.

Feel free to check out our expert guide on how to successfully use the TikTok Ads Library, but for now, here’s a great suggestion for a TikTok ad spy tool: 

#9: PiPiAds


PiPiAds is a powerful research tool that helps you catch a glimpse of your competitors’ TikTok ads. 

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Engagement Rate Tools 

Measuring your engagement helps you identify the number of interactions you’re getting with your posts so you can see how well or not so well you’re connecting with your audience. For TikTok, your engagement rate for a single video is going to be the sum of the likes, comments, and shares over the total number of views. The formula looks like this:

((Number of likes + Number of comments + Number of shares) / Number of views) x 100

So, let’s say you have a video with 10,000 views, 2000 likes, 500 comments, and 200 shares, this is how you can calculate your engagement rate:

Engagement rate = ((2000 + 500 + 200) / 10,000) x 100 = 27%

Of course, as a marketer you’re not going to have time to do this formula manually for every post you make, so we have some great tools for you:

#10: HypeAuditor


HypeAuditor offers a free TikTok Engagement Rate Calculator that you can use to measure the engagement rate of your TikTok account. 

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Wrapping Up

Growing your TikTok account doesn’t have to be a long and stressful process. As long as you have the right tools on hand. Whether you want a tool to help you with influencer marketing, schedule your TikTok posts, or analyze the performance of your campaigns, we’ve covered the best tools that can help you achieve your goals. 

If you’re ready to get started with leveraging the value of influencer marketing on TikTok, Collabstr is the best platform to help you find and hire TikTok influencers. Feel free to peruse through our extensive library without committing to any payment until you’re ready to start collaborating!

Written by Collabstr

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